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GroupM Interview
Questions

30 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

Great data visualization will present data in a convincing way. How do you improve human perception when presenting data?

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GroupM Interview Questions

  1. 1.

    Great data visualization will present data in a convincing way. How do you improve human perception when presenting data?

      The interviewer would like to know that you see the importance of positioning data in a convincing and easy-to-understand manner. As a data visualization business, GroupM knows that their customers will only purchase the services that they understand. Discuss with the interviewer how you improve human perception when it comes to presenting sets of data.

      Rachelle's Answer

      "I know that people are very visual so the bulk of presenting data convincingly, comes down the use of color, graphs, and animation. I like to work in small multiples so that the numbers and information I am sharing are easy to digest. A successful presentation is all about the visual layout and easy absorption of data."

      Rachelle's Answer

      "I recently read a study on the fact that pie charts are difficult for people to quickly understand and calculate so now I use them sparingly when it comes to presenting data sets and other important information. I lean more towards line charts for tracking changes or showing trends over time. Then, bar charts when I am comparing data from a variety of categories. The use of colors and other visuals is critical, also."

  2. 2.

    Technological capabilities of advertising platforms of constantly changing. How do you ensure you are aware of all the new advertising platform developments?

      Most companies competing in this industry understand the importance of professional growth concerning product specific and technical knowledge. GroupM would like to know that you find continued learning important. They want to see how you go about remaining current with competitive offerings and new technologies. This extended learning may include both formal and informal learning opportunities. Be sure to specify any proactive measures you take to educate yourself continually.

      Rachelle's Answer

      "The competitive landscape for advertising platforms is constantly changing, so I find it is important to remain current with new products and service offerings. Regularly, I set aside time to read industry-specific news where I learn about new companies entering the industry and the products they offer. Also, I look for opportunities to attend conferences and training sessions where I learn of emerging technologies related to advertising platforms. These opportunities also allow me to network and learn from my industry peers."

      Rachelle's Answer

      "In addition to attending industry conferences and training seminars, I also find the time to research which advertising platforms my client's competitors are using. If hired, I would compare the attributes of GroupM's advertising platform to those being used by competitors of GroupM's clients. This competitive research would allow me to keep a pulse on the new developments of rivaling advertising platforms. I also believe it may help GroupM's teams generate ideas for new offerings of its own."

  3. 3.

    Data security continues to be a concern for marketers when executing online advertising campaigns. What security issues do you find important as it relates to online advertising and how can your knowledge/experience help us at GroupM?

      Securing the personal data of its customers has been a top concern for many companies. When responding to this question, relay your knowledge of data security as it relates to digital advertising. Include any experience you may have working with security-related projects or issues. Before joining its team, GroupM will want to know that you are aware of the security issues companies face when executing Digital Advertising campaigns.

      Rachelle's Answer

      "Although the use of personal data allows marketers to better target and customize their digital ads, keeping the data secure is of utmost importance. In a few of my roles with previous employers, we have continuously worked to monitor our data security measures to ensure we did not lose the trust of our customers. I have worked on task forces that evaluated new policies and technologies available to secure data within our warehouses. This team was responsible for how data was used within and outside the company. My experience working on these teams give me a better understanding of how to test and monitor the security features of GroupM's products before it's released to clients."

      Rachelle's Answer

      "While working at a variety of companies, I learned how important it is to understand how the stored customer data is being used internally and externally. Also, when transmitted externally to outside vendors, it is important the transmission is secure to avoid personal customer data being unknowingly shared. Digital Advertising uses vasts amounts of data for the execution and evaluation of campaigns, and I have worked with marketers to ensure that any data sharing is done so with the highest security measures in place. When transmitted externally, I also certified that the partner receiving the data also had high security levels implemented into its system. With my knowledge of security issues, I do not doubt that I will be able to help GroupM continue to offer security measures in its product to put its clients' minds at ease."

  4. 4.

    What is pervasive business intelligence, and what does it mean to you?

      Pervasive business intelligence, or Pervasive BI as it's often referred to, is a business' practice of empowering employees by allowing open access to information, and essential responsibilities around decision making. This practice is known to generate beneficial results for companies and also supports a positive company culture. GroupM knows that by making it easy for you to find information, the better you will be able to do your job. Talk about the term Pervasive BI, and what it means to you.

      Rachelle's Answer

      "To me, pervasive business intelligence means that information is widely spread through a group of employees, allowing them to have access to business data and intelligence, freely. I believe that PBI is an excellent practice as it fosters a positive workplace culture and helps employees to feel empowered."

      Rachelle's Answer

      "I was recently reading an article on pervasive business intelligence, where a popular survey showed that over 80% of senior employees and leaders wanted data and business information to be more accessible to them, in the workplace. The concept may be a new conversation to many, but it's an important one."

  5. 5.

    Do you have experience giving product or software demonstrations, and closing new accounts?

      Working in tech, you may be required to walk clients through the ins and outs of their data, helping them to understand how to decipher the data and then use it to their benefit. Working for a company that offers a data visualization solution means that you will be tech savvy and able to teach others how to use GroupM products correctly. Walk the interviewer through any experience you have giving demonstrations, and working with potential new clients.

      Rachelle's Answer

      "In my current role, I give a product demonstration a few times a month. Although it is not my primary job function; I know our applications and software inside and out, so that I can jump in and help anytime. I am comfortable giving presentations and can explain challenging tech to people with little technical experience easily."

      Rachelle's Answer

      "In my current role, I give product demonstrations to potential new clients, a few times a week. Once our sales team has primed the client to buy, it's my job to show off the product features, overcome any tech related objections, and then close the deal."

  6. 6.

    Explain data visualization, and why it is important to a business.

      Data visualization is 'an effort to help people understand the significance of data by placing it in a visual context.' Since GroupM focus' on business intelligence software focused on helping their customers to understand essential data in advertising, the interviewer needs to know that you see the significance in their business mission. Describe what you know data visualization to be, and why these services would be incredibly valuable to a business.

      Rachelle's Answer

      "I understand data visualization to be the art of showing essential data in an easy to absorb way. It is crucial to a business because what good is having all the data and analytics from your company's efforts if you do not understand it? Once a company can visualize and understand their most important data, they can then use that to leverage further success, and make critical business decisions."

      Rachelle's Answer

      "I explain data visualization as helping businesses to understand their data through the use of tables, charts, and other visual aids. Data visualization allows companies to transform their data into actionable insights, so it is incredibly important."

  7. 7.

    How could a business use the data visualization services of GroupM to prospect and generate new leads?

      The interviewer would like to see that you are familiar with the services of GroupM. It's vital that you research their offering, and be ready to discuss which of their services a company could use to benefit their sales pipeline and prospecting capabilities.

      Rachelle's Answer

      "I see that GroupM offers a service which allows its users to gain insights on ad analytics, combining them with current customer data. This service would be excellent for finding and then targeting a specific customer base. The more a business knows about their existing clients' habits, the better they can use that information for targeting new clientele."

      Rachelle's Answer

      "A business could use the data visualization services of GroupM in a multitude of ways. It is much easier to target new customers and prospect the right kind of leads, when you can act with confidence, based on real analytics and numbers. I especially appreciate the marketing analytics services that GroupM offers."

  8. 8.

    Data-driven advertising with machine learning is part of the service that GroupM provides to its customers. How would you explain why this feature is so useful to a potential customer?

      The interviewer seeks to uncover your understanding of this technology in advertising and how its implementation provides a monetary benefit. Talking points would be how data and automation help avoid wasteful advertising spend, i.e., presenting ads only to customers that are statistically likely to buy, and what they'll gain from this compared to their current approach.

      Don't get too technical or try to explain in detail how machine learning works. Stay focused on describing how machine learning improves effectiveness in your customer's marketing strategy.

      Rachelle's Answer

      "Machine learning plugs us into important information about your audiences such as research and buying habits, age, location, and other demographics. This information allows us to ensure that the ads are being placed well online, in front of actual potential customers and not random people. You'll avoid spending money on advertising to people that are not your target, and data has shown that this approach - advertising to an audience that your product truly appeals to within the right context - can improve your conversions by over 200%."

      Rachelle's Answer

      "Pay-per-click and similar kinds of advertising have been known to increase brand visibility effectively, but how frustrating is it when you max out your budget on these campaigns and don't see many new sales? Machine learning understands your target customer identity and based on that profile, ensures your ads' increased visibility is only targeted to people that might become customers. With data collected on users which includes insightful demographic information and other lifestyle or purchasing preferences, it applies an algorithm for ad placement that can grow your sales from this source by more than 200%."

  9. 9.

    GroupM offers powerful tools to enhance audience targeting in addition to their core service. How do you convince a customer that they should elect to add them to their package?

      The purpose of this question is to find out what your technique is for selling additional services, or upselling. You should able to sell other services without making your core product sound incomplete, and at the same time make the customer understand that they'll miss an opportunity to maximize results without them. Your answer should incorporate sales strategy and demonstrate your knowledge of audience targeting tools.

      Rachelle's Answer

      "I would convince my customer that they should use our audience targeting service by explaining that when planning for ad campaigns, their message reaching the right audience will make the difference between good and excellent results. I would ask my customer what their current method for audience targeting is. Their answer will help me understand if they already have an audience planning process, ideal customer profiles, audience segments, user interest insights, and how they pivot on their data. I'll listen for areas where they can improve. Afterward, I'll explain that there are even more ways to enhance their strategy. With data, they'll see how our tools can make their performance exceed expectations."

      Rachelle's Answer

      "Knowing how to convince a customer to add a service is about understanding their needs. When it comes to audience targeting, most companies have a good idea of who their audiences are. While speaking with them, I need to listen for areas where they want to optimize. The best way to upsell a customer is to show them areas of opportunity they're missing out on. For example, do they currently have an audience plan, and way to compare it to campaign results? Do they have audiences segmented out and can they monitor how each segment interacts with their ads? Does their current plan allow them to reach the right members of their audience at appropriate times? If the answer to any of these is no, it's my job to show them how our tools will deliver in those areas while providing numbers to justify the additional cost."

  10. 10.

    What is your approach to working with a large amount of information/data?

      When you work in data management, you will be required to handle large amounts of data and information, keeping it all organized and easily accessible to yourself, and other project stakeholders. The interviewer would like to know that you can successfully juggle and organize it all. If you would like to know more about GroupM's process, you can certainly ask.

      Rachelle's Answer

      "I learned a technique years ago from a data science blog to take a three-tiered approach when working with large amounts of data, and information. I evaluate, define, and control. What this means is that I first evaluate the type of data that I have. I can then define and categorize it, allowing me to ensure it is organized and protected. From there, I can control its use and distribution. How do you prefer large amounts of data be managed here at GroupM?"

      Rachelle's Answer

      "When managing large amounts of information, I create lists, and collections, so that the information is easy to find. I am aware of keeping the data stored as flat as possible. I also archive old information regularly so that it is not a distraction. I want to learn more about how GroupM prefers the management of large amounts of information and data."

  11. 11.

    If hired for the sales position with GroupM, we may ask you to test different advertisements. Have you created split or A/B ads? What worked and did not work and why?

      Occasionally our clients may want you to run split advertisements. Split, or A/B ads are two to three different ads for the same product. Both ads run simultaneously for short periods, after a few days, the ad with the best performance is kept and the money going towards the other one to two ads will be put towards the top performing ad. Alternatively, the same ad may run but targeted at different demographics.

      Explain your experience with split ads, give specific examples. If you have never run a split ad, explain your knowledge of how they function.

      Rachelle's Answer

      "In my last position I created a split ad for a massage spa. I used natural and calming imagery for the A ad, and used colorful, bright imagery for the B ad. These were marketed to the same target demographic. After three days, ad A was performing 60% better than ad B. Therefore ad B was cut and the budget was put into the ad with better performance."

      Rachelle's Answer

      "In my previous position, I sold water bottles for an online store. The water bottles were especially good at keeping drinks cold in harsh climates. I created one advertisement emphasizing the better features of the bottle. I then targeted the ad towards two different demographics. Women ages 18-35, and men 18-35. We found that our ad aimed at men was more effective at selling water bottles. We then removed the ad aimed at women."

  12. 12.

    The technology available to our campaign managers is constantly changing and improving. How do you remain current with the changing industry?

      To add value as a GroupM team member, it is vital that you remain current to changes in the advertising industry. Whether through formal or informal means, hiring managers want to be assured that you will make strides to stay informed and continue learning about trends and new developments in the digital advertising industry. Through your response, convey that you are interested in personal, and professional growth that will contribute to GroupM's strategic goals.

      Rachelle's Answer

      "From my experience in the digital advertising industry, I have witnessed the many technological changes and improvements that have benefited marketers. I understand that to get a full picture of the industry climate; you have to go outside the company's walls. I belong to several industry professional groups online where I am informed of seminars and training sessions as it relates to Digital Advertising technology. The information I acquire from these gatherings has been valuable as I implement my learnings into my job responsibilities and share with other team members within the company."

      Rachelle's Answer

      "My experience at various companies has shown me that informal learning can be just as valuable as formal training sessions or seminars. I continually seek out ways to learn more about the digital advertising industry, whether it's from the technological side or the creative side. By connecting with clients, co-workers in other departments or professionals in my network, I have gained valuable insights into the digital advertising industry. The knowledge I gained has given me new perspectives on my work and the industry overall while giving me the tools I need to add value to GroupM."

  13. 13.

    A sales position at GroupM includes follow up calls and emails with our customers. Occasionally a customer may have a complaint about the product or service they received from us, explain how you would respond.

      More than likely, positions at GroupM will have an involvement in sales. GroupM will want to assist their clients and help them achieve better performance on their advertising platform. Unfortunately, in any business, it's near impossible to have 100% customer satisfaction. Therefore, GroupM will want to see how you handle customer complaints.

      Handling customer concerns is an integral part of many sales roles. Describe how you can turn a negative situation into a positive while listening to and addressing the customer's interests.

      Rachelle's Answer

      "I see negative feedback as an opportunity to highlight our brand's dedication to customers. I respond to the feedback by validating the customer's concerns, apologizing if needed, and offering several suggestions for a solution to the problem."

      Rachelle's Answer

      "In my previous role, a customer sent an email to our office stating she was dissatisfied because she had placed an order by mail, and the package had arrived damaged. I apologized to the customer for the inconvenience and took action quickly to correct the situation. I let the customer know that we would be speaking with our shipping agent regarding the incident, and would immediately ship out a replacement package free of charge."

  14. 14.

    Our company values employees with an entrepreneurial spirit. Do you believe your approach to sales and career goals are a match for this kind of culture, and if so, why?

      The interviewer wants to know if you have experience working in an environment similar to GroupM. They would like to hear some details related to your working style, short and long term goals, and how you've been able to grow a business, with examples of why you would be a fit in their organization. Your answer should match elements of their overall culture. You can also incorporate numbers related to your achievements to substantiate your claims.

      Do not answer this question without doing research on the company and the people that work there. This research is a crucial part of successfully answering culture-fit questions in an interview. If you're not entirely sure what their culture is at GroupM, you can let them know you've done some research but would like some more information, then ask them to describe it to you briefly before you provide an answer.

      Rachelle's Answer

      "I am confident that my approach and long-term goals are a match for GroupM. I've held a position with a company where the environment was highly entrepreneurial. I started with a tiny book of business that I was expected to grow with very little training or direction. It was up to me to ensure I understood the company's objectives and target customers to prospect effectively. I also had to stay highly organized and consistent in the absence of a real process and systems. I provided feedback and worked with the management to establish flexible processes and goals that helped me and our small team stay focused yet agile. After two years, I had grown my business from 35 to 300 active customers that were placing orders regularly. I'm looking for the same kind of rewarding experience again, and even better, I eventually see myself leading newer sales professionals to the same success."

      Rachelle's Answer

      "My goals are very well aligned with your culture and the direction of your company. When I hear you say that you value employees with an entrepreneurial mindset, to me, that means that you are very growth-focused. As a salesperson whose job is to bring revenue to a company, I've experienced both the hunting and farming aspects of sales, but the hunting activities are where growth stems. I enjoy being a hunter more than anything. I have taken a number of positions where there were little to no existing sales and called on prospects over and over again until they finally recognized my company's name and felt comfortable enough to buy. My goal after that was to continue to stay in front of those customers and build long-term partnerships, but I never lost focus of going after new opportunities. In my current position, I've increased sales by 10% or more year-over-year. This year I'm on pace to grow my accounts by even more."

  15. 15.

    In your opinion, is data a true asset for a business. Why or why not?

      Many companies still struggle with the idea that their data is a real asset when it comes to their business. The interviewer would like to know that, if a client asked you about the importance of their data, that you would give a well-thought-out and appropriate response. Share with the interviewer why data is indeed an asset.

      Rachelle's Answer

      "Since acquiring data comes with a significant cost, I believe it is fair to say then that data is an asset. Data can give precious insight into a company's operations, financial strength, future scalability, and more. By properly analyzing data, a company can open itself to millions in growth. For these reasons, I consider data to be a true business asset."

      Rachelle's Answer

      "It is interesting to me that this idea is still in question with some of the clients with which I work. I recently read a study claiming that 36% of businesses lack the tools needed to extract and analyze the information and data that they have. When a client asks me if their data is valuable, I always reply with a hearty 'yes!' It is expensive to gather data, but also more costly to never analyze your data."

  16. 16.

    Companies have several different advertising platforms to choose from. What skills would you bring that would help GroupM remain a competitive option in this industry?

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  17. 17.

    What are important reporting and analytics capabilities an advertising platform should have?

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  18. 18.

    In your opinion, what is the most exciting collaboration between data analysis and artificial intelligence in the past year?

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  19. 19.

    There are several components of a robust advertising platform. Which ones do you find to be the most valuable to a company running frequent advertising campaigns?

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  20. 20.

    GroupM is a leading provider of high quality, engaging advertisements displayed within written content published by some of the world's best-known sources. As a sales executive for this company, what's your value proposition?

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  21. 21.

    Part of our business is in big data, which is continuously changing as new technology and products enter the market. How do you keep up-to-date on these changes?

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  22. 22.

    How does data drive a business' success?

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  23. 23.

    At GroupM, we believe data management is crucial when executing and evaluating a campaign. What is your experience working with data as it relates to digital advertising?

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  24. 24.

    What is your favorite data management tool at the moment?

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  25. 25.

    Why do you want to work at GroupM?

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  26. 26.

    Describe your experience working with digital advertising.

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  27. 27.

    What do you know about GroupM's competitive position within the data analytics industry?

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  28. 28.

    We let customers scale up or down on creative support needs like design, testing, and application use. They can choose to fully outsource these needs or receive training to handle them in-house. Why is this a great selling point?

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  29. 29.

    A client you're pitching tells you that they know performance tracking is essential, but it's their least favorite thing to do. How does knowing this help you to provide value to them?

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  30. 30.

    Video, cinemagraph, flow, and swing are some of the formats GroupM uses to incorporate motion into on-page ads. What's the best way to educate customers on how these formats generate a better response from audiences?

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