MockQuestions

GroupM Interview Questions

To help you prepare for a GroupM job interview, here are 30 interview questions and answer examples.

GroupM was written by and updated on March 7th, 2019. Learn more here.

Question 1 of 30

Our company values employees with an entrepreneurial spirit. Do you believe your approach to sales and career goals are a match for this kind of culture, and if so, why?

How to Answer

The interviewer wants to know if you have experience working in an environment similar to GroupM. They would like to hear some details related to your working style, short and long term goals, and how you've been able to grow a business, with examples of why you would be a fit in their organization. Your answer should match elements of their overall culture. You can also incorporate numbers related to your achievements to substantiate your claims.

Do not answer this question without doing research on the company and the people that work there. This research is a crucial part of successfully answering culture-fit questions in an interview. If you're not entirely sure what their culture is at GroupM, you can let them know you've done some research but would like some more information, then ask them to describe it to you briefly before you provide an answer.

Written by Rachelle Enns on March 7th, 2019

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30 GroupM Interview Questions & Answers

  • 1. Our company values employees with an entrepreneurial spirit. Do you believe your approach to sales and career goals are a match for this kind of culture, and if so, why?

      How to Answer

      The interviewer wants to know if you have experience working in an environment similar to GroupM. They would like to hear some details related to your working style, short and long term goals, and how you've been able to grow a business, with examples of why you would be a fit in their organization. Your answer should match elements of their overall culture. You can also incorporate numbers related to your achievements to substantiate your claims.

      Do not answer this question without doing research on the company and the people that work there. This research is a crucial part of successfully answering culture-fit questions in an interview. If you're not entirely sure what their culture is at GroupM, you can let them know you've done some research but would like some more information, then ask them to describe it to you briefly before you provide an answer.

      Written by Rachelle Enns on March 7th, 2019

      1st Answer Example

      "I am confident that my approach and long-term goals are a match for GroupM. I've held a position with a company where the environment was highly entrepreneurial. I started with a tiny book of business that I was expected to grow with very little training or direction. It was up to me to ensure I understood the company's objectives and target customers to prospect effectively. I also had to stay highly organized and consistent in the absence of a real process and systems. I provided feedback and worked with the management to establish flexible processes and goals that helped me and our small team stay focused yet agile. After two years, I had grown my business from 35 to 300 active customers that were placing orders regularly. I'm looking for the same kind of rewarding experience again, and even better, I eventually see myself leading newer sales professionals to the same success."

      Written by Rachelle Enns on March 7th, 2019

      2nd Answer Example

      "My goals are very well aligned with your culture and the direction of your company. When I hear you say that you value employees with an entrepreneurial mindset, to me, that means that you are very growth-focused. As a salesperson whose job is to bring revenue to a company, I've experienced both the hunting and farming aspects of sales, but the hunting activities are where growth stems. I enjoy being a hunter more than anything. I have taken a number of positions where there were little to no existing sales and called on prospects over and over again until they finally recognized my company's name and felt comfortable enough to buy. My goal after that was to continue to stay in front of those customers and build long-term partnerships, but I never lost focus of going after new opportunities. In my current position, I've increased sales by 10% or more year-over-year. This year I'm on pace to grow my accounts by even more."

      Written by Rachelle Enns on March 7th, 2019

  • 2. Great data visualization will present data in a convincing way. How do you improve human perception when presenting data?

      How to Answer

      The interviewer would like to know that you see the importance of positioning data in a convincing and easy-to-understand manner. As a data visualization business, GroupM knows that their customers will only purchase the services that they understand. Discuss with the interviewer how you improve human perception when it comes to presenting sets of data.

      Written by Rachelle Enns on March 7th, 2019

      1st Answer Example

      "I know that people are very visual so the bulk of presenting data convincingly, comes down the use of color, graphs, and animation. I like to work in small multiples so that the numbers and information I am sharing are easy to digest. A successful presentation is all about the visual layout and easy absorption of data."

      Written by Rachelle Enns on March 7th, 2019

      2nd Answer Example

      "I recently read a study on the fact that pie charts are difficult for people to quickly understand and calculate so now I use them sparingly when it comes to presenting data sets and other important information. I lean more towards line charts for tracking changes or showing trends over time. Then, bar charts when I am comparing data from a variety of categories. The use of colors and other visuals is critical, also."

      Written by Rachelle Enns on March 6th, 2019

  • 3. If hired for the sales position with GroupM, we may ask you to test different advertisements. Have you created split or A/B ads? What worked and did not work and why?

      How to Answer

      Occasionally our clients may want you to run split advertisements. Split, or A/B ads are two to three different ads for the same product. Both ads run simultaneously for short periods, after a few days, the ad with the best performance is kept and the money going towards the other one to two ads will be put towards the top performing ad. Alternatively, the same ad may run but targeted at different demographics.

      Explain your experience with split ads, give specific examples. If you have never run a split ad, explain your knowledge of how they function.

      Written by Rachelle Enns on March 7th, 2019

      1st Answer Example

      "In my last position I created a split ad for a massage spa. I used natural and calming imagery for the A ad, and used colorful, bright imagery for the B ad. These were marketed to the same target demographic. After three days, ad A was performing 60% better than ad B. Therefore ad B was cut and the budget was put into the ad with better performance."

      Written by Rachelle Enns on March 7th, 2019

      2nd Answer Example

      "In my previous position, I sold water bottles for an online store. The water bottles were especially good at keeping drinks cold in harsh climates. I created one advertisement emphasizing the better features of the bottle. I then targeted the ad towards two different demographics. Women ages 18-35, and men 18-35. We found that our ad aimed at men was more effective at selling water bottles. We then removed the ad aimed at women."

      Written by Rachelle Enns on March 7th, 2019

  • 4. In your opinion, is data a true asset for a business. Why or why not?

      How to Answer

      Many companies still struggle with the idea that their data is a real asset when it comes to their business. The interviewer would like to know that, if a client asked you about the importance of their data, that you would give a well-thought-out and appropriate response. Share with the interviewer why data is indeed an asset.

      Written by Rachelle Enns on March 7th, 2019

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  • 5. GroupM offers powerful tools to enhance audience targeting in addition to their core service. How do you convince a customer that they should elect to add them to their package?

      How to Answer

      The purpose of this question is to find out what your technique is for selling additional services, or upselling. You should able to sell other services without making your core product sound incomplete, and at the same time make the customer understand that they'll miss an opportunity to maximize results without them. Your answer should incorporate sales strategy and demonstrate your knowledge of audience targeting tools.

      Written by Rachelle Enns on March 7th, 2019

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  • 6. Companies have several different advertising platforms to choose from. What skills would you bring that would help GroupM remain a competitive option in this industry?

      How to Answer

      Hiring managers would like to understand what skills you would bring to the position and if it matches the needs of their company. Be specific about your skills and experience and how you can contribute to the ambitious goals of GroupM. Highlight any experience you may have working with advertising platforms whether on the client side or the supplier side.

      Written by Rachelle Enns on March 7th, 2019

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  • 7. What are important reporting and analytics capabilities an advertising platform should have?

      How to Answer

      Reporting and analytics capabilities are easily one of the essential features of an advertising platform. Your answer to this question should show your understanding of the reporting and analytics capabilities of advertising platforms in general, and particularly with that of GroupM.

      Written by Rachelle Enns on March 7th, 2019

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  • 8. Data-driven advertising with machine learning is part of the service that GroupM provides to its customers. How would you explain why this feature is so useful to a potential customer?

      How to Answer

      The interviewer seeks to uncover your understanding of this technology in advertising and how its implementation provides a monetary benefit. Talking points would be how data and automation help avoid wasteful advertising spend, i.e., presenting ads only to customers that are statistically likely to buy, and what they'll gain from this compared to their current approach.

      Don't get too technical or try to explain in detail how machine learning works. Stay focused on describing how machine learning improves effectiveness in your customer's marketing strategy.

      Written by Rachelle Enns on March 7th, 2019

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  • 9. In your opinion, what is the most exciting collaboration between data analysis and artificial intelligence in the past year?

      How to Answer

      If you are up to date on the trends and happenings between data analysis and AI, you should have no problem answering this question. Discuss an exciting collaboration, project, or product release that you have heard of recently. Because this is an open-ended question, be careful not to ramble on.

      Written by Helen Lee on March 6th, 2019

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  • 10. There are several components of a robust advertising platform. Which ones do you find to be the most valuable to a company running frequent advertising campaigns?

      How to Answer

      Your answer to this question should show hiring managers that you understand the needs of larger clients that may run advertising frequently. These larger clients may require an advertising platform with more product attributes than a smaller business would.

      Written by Rachelle Enns on March 7th, 2019

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  • 11. What is your approach to working with a large amount of information/data?

      How to Answer

      When you work in data management, you will be required to handle large amounts of data and information, keeping it all organized and easily accessible to yourself, and other project stakeholders. The interviewer would like to know that you can successfully juggle and organize it all. If you would like to know more about GroupM's process, you can certainly ask.

      Written by Rachelle Enns on March 6th, 2019

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  • 12. A sales position at GroupM includes follow up calls and emails with our customers. Occasionally a customer may have a complaint about the product or service they received from us, explain how you would respond.

      How to Answer

      More than likely, positions at GroupM will have an involvement in sales. GroupM will want to assist their clients and help them achieve better performance on their advertising platform. Unfortunately, in any business, it's near impossible to have 100% customer satisfaction. Therefore, GroupM will want to see how you handle customer complaints.

      Handling customer concerns is an integral part of many sales roles. Describe how you can turn a negative situation into a positive while listening to and addressing the customer's interests.

      Written by Rachelle Enns on March 7th, 2019

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  • 13. Technological capabilities of advertising platforms of constantly changing. How do you ensure you are aware of all the new advertising platform developments?

      How to Answer

      Most companies competing in this industry understand the importance of professional growth concerning product specific and technical knowledge. GroupM would like to know that you find continued learning important. They want to see how you go about remaining current with competitive offerings and new technologies. This extended learning may include both formal and informal learning opportunities. Be sure to specify any proactive measures you take to educate yourself continually.

      Written by Rachelle Enns on March 7th, 2019

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  • 14. GroupM is a leading provider of high quality, engaging advertisements displayed within written content published by some of the world's best-known sources. As a sales executive for this company, what's your value proposition?

      How to Answer

      The purpose of this question is to determine if you understand what the core value of the service you offer is, and how you represent it. Value, in this case, is how your product or service addresses your targeted customers needs in a way that other companies with similar products or services cannot. It should be unique and compelling to the customer.

      Do not provide an answer that focuses on the description of the product or service more than what it can do for the customer since this would not be interesting or compelling to them.

      Written by Rachelle Enns on March 7th, 2019

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  • 15. Part of our business is in big data, which is continuously changing as new technology and products enter the market. How do you keep up-to-date on these changes?

      How to Answer

      With the high level of competition in the data industry, companies are continuously introducing new products and services to remain relevant. GroupM would like to know that you will be proactive in educating yourself about the changes in the industry. Talk about resources you would use to remain informed to updates and changes in the data industry. Also, communicate that you understand the importance of remaining current on the continuously evolving industry.

      Written by Rachelle Enns on March 7th, 2019

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  • 16. What is pervasive business intelligence, and what does it mean to you?

      How to Answer

      Pervasive business intelligence, or Pervasive BI as it's often referred to, is a business' practice of empowering employees by allowing open access to information, and essential responsibilities around decision making. This practice is known to generate beneficial results for companies and also supports a positive company culture. GroupM knows that by making it easy for you to find information, the better you will be able to do your job. Talk about the term Pervasive BI, and what it means to you.

      Written by Rachelle Enns on March 7th, 2019

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  • 17. Do you have experience giving product or software demonstrations, and closing new accounts?

      How to Answer

      Working in tech, you may be required to walk clients through the ins and outs of their data, helping them to understand how to decipher the data and then use it to their benefit. Working for a company that offers a data visualization solution means that you will be tech savvy and able to teach others how to use GroupM products correctly. Walk the interviewer through any experience you have giving demonstrations, and working with potential new clients.

      Written by Rachelle Enns on March 7th, 2019

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  • 18. How does data drive a business' success?

      How to Answer

      Data-driven decision making is becoming a more significant topic every year. Companies can leverage data analytics to determine:

      - Productivity
      - Competitive analysis
      - How, when, and where products are used
      - Customer demographics
      - Pattern analysis
      - Business growth

      Talk to the interviewer about the ways that you feel companies can best use data to drive the success of their business.

      Written by Rachelle Enns on March 7th, 2019

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  • 19. The technology available to our campaign managers is constantly changing and improving. How do you remain current with the changing industry?

      How to Answer

      To add value as a GroupM team member, it is vital that you remain current to changes in the advertising industry. Whether through formal or informal means, hiring managers want to be assured that you will make strides to stay informed and continue learning about trends and new developments in the digital advertising industry. Through your response, convey that you are interested in personal, and professional growth that will contribute to GroupM's strategic goals.

      Written by Rachelle Enns on March 7th, 2019

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  • 20. At GroupM, we believe data management is crucial when executing and evaluating a campaign. What is your experience working with data as it relates to digital advertising?

      How to Answer

      In your response, talk about the jobs or projects where you worked with data related to digital advertising. While doing so, express your understanding of the importance of data management in this area. Be sure to share any experience you might have had with Data Management Platforms (DMP's) and how they may have help with the success of a digital advertising campaign. Also, speak to how you might contribute to GroupM's data management efforts.

      Written by Rachelle Enns on March 7th, 2019

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  • 21. How could a business use the data visualization services of GroupM to prospect and generate new leads?

      How to Answer

      The interviewer would like to see that you are familiar with the services of GroupM. It's vital that you research their offering, and be ready to discuss which of their services a company could use to benefit their sales pipeline and prospecting capabilities.

      Written by Rachelle Enns on March 7th, 2019

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  • 22. What is your favorite data management tool at the moment?

      How to Answer

      This question offers an excellent opportunity for you to discuss the tools that you use in the workplace, and also to learn about new tools of which you may not be aware. Discuss which data management tools are your favorite at this time and if you are comfortable, as the interviewer about theirs in return.

      Written by Rachelle Enns on March 6th, 2019

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  • 23. Explain data visualization, and why it is important to a business.

      How to Answer

      Data visualization is 'an effort to help people understand the significance of data by placing it in a visual context.' Since GroupM focus' on business intelligence software focused on helping their customers to understand essential data in advertising, the interviewer needs to know that you see the significance in their business mission. Describe what you know data visualization to be, and why these services would be incredibly valuable to a business.

      Written by Rachelle Enns on March 7th, 2019

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  • 24. Data security continues to be a concern for marketers when executing online advertising campaigns. What security issues do you find important as it relates to online advertising and how can your knowledge/experience help us at GroupM?

      How to Answer

      Securing the personal data of its customers has been a top concern for many companies. When responding to this question, relay your knowledge of data security as it relates to digital advertising. Include any experience you may have working with security-related projects or issues. Before joining its team, GroupM will want to know that you are aware of the security issues companies face when executing Digital Advertising campaigns.

      Written by Rachelle Enns on March 7th, 2019

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  • 25. Why do you want to work at GroupM?

      How to Answer

      Ad-tech is a competitive industry, so the interviewer wants to be sure that you know how GroupM is unique in terms of their database, product quality, service offerings, and analytics. You should also research its competitors and be able to compare GroupM's strengths to that of its competitors.

      Written by Rachelle Enns on March 7th, 2019

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  • 26. Describe your experience working with digital advertising.

      How to Answer

      Before getting into the details of your technical experience, hiring managers would like to see that you know the area of digital advertising. In your response, share details about projects or jobs where you were exposed to digital advertising.

      Written by Rachelle Enns on March 7th, 2019

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  • 27. What do you know about GroupM's competitive position within the data analytics industry?

      How to Answer

      This question will help the hiring manager gauge your knowledge of the data industry when it comes to advertising and GroupM. Knowing where GroupM is positioned in the industry will prove you did your research. It will also confirm that you have a good understanding of the position for you which you are applying. When speaking about GroupM's place in the industry, mention any niches they serve and its biggest competitors.

      Written by Rachelle Enns on March 7th, 2019

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  • 28. We let customers scale up or down on creative support needs like design, testing, and application use. They can choose to fully outsource these needs or receive training to handle them in-house. Why is this a great selling point?

      How to Answer

      This question gives you a chance to share your knowledge of creative marketing processes and related common preferences or objections that customers might have. Your answer should be both technical and solution-oriented.

      While the ability to scale a service up or down has obvious financial advantages, do not focus on price too much in your answer. It's more dignifying to a customer not to emphasize budgetary limitations unless they do. This approach will also tell your interviewer that you can sell on value and not just on price; an important skill when selling premium products.

      Written by Rachelle Enns on March 7th, 2019

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  • 29. A client you're pitching tells you that they know performance tracking is essential, but it's their least favorite thing to do. How does knowing this help you to provide value to them?

      How to Answer

      Listening and being able to solve problems are important when it comes to providing value during the selling process. The interviewer wants to know if you're the kind of sales representative that simply follows a presentation script or if you'll actually listen to your customer to know what product or service features you should educate them on most.

      Don't answer this question with the main focus being performance tracking; instead, answer with value provision being your main focus.

      Written by Rachelle Enns on March 7th, 2019

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  • 30. Video, cinemagraph, flow, and swing are some of the formats GroupM uses to incorporate motion into on-page ads. What's the best way to educate customers on how these formats generate a better response from audiences?

      How to Answer

      Your interviewer will ask this question to understand if you know the impact of video and motion in advertising and to see how you'd share that information with a client. You can first provide reasons the mentioned ad formats should generate better responses from audiences. Support your answer with data that includes market or psychology research. You can also cite statistics that prove the difference in response compared to other format types.

      Do not provide an answer that's overly basic, e.g., 'People like videos, and if you use them in your ads, they'll get more clicks.' Although it's a true statement, when educating a client the explanation needs to be slightly scientific. It would be better to explain why people are attracted and how much more they'll interact with an ad that includes a video or motion compared to one that does not.

      Written by Rachelle Enns on March 7th, 2019

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