MockQuestions

Taboola.com Interview Questions

To help you prepare for a Taboola.com job interview, here are 24 interview questions and answer examples.

Taboola.com was written by and updated on January 31st, 2019. Learn more here.

Question 1 of 24

Tell me about your greatest work related accomplishment.

How to Answer

Talking about your most significant accomplishment will give the interviewer a firm idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!

Written by Ryan Brown on January 31st, 2019

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24 Taboola.com Interview Questions & Answers

  • 1. Tell me about your greatest work related accomplishment.

      How to Answer

      Talking about your most significant accomplishment will give the interviewer a firm idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!

      Written by Ryan Brown on January 31st, 2019

      1st Answer Example

      "The greatest accomplishment in my career was graduating University as an honors student while still working full time in a related field. I was top of my class, and working full time. This accomplishment showed me that I could dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication."

      Written by Ryan Brown on January 31st, 2019

      2nd Answer Example

      "My greatest work-related accomplishment was the management promotion I received at Company X after just one year. I worked very hard for that promotion and was so happy when my work and dedication was rewarded. It kick-started my career."

  • 2. At Taboola we take pride in our ability to stay one step ahead of our competitors. How will you contribute to this trend?

      How to Answer

      It is critical that you research Taboola.com Ltd and their most vigorous competitors, before your interview. What does Taboola.com Ltd do best, and who is trying to do it better? Speak openly with the interviewer about your ability to work competitively and how you plan to contribute to their continued success.

      Written by Ryan Brown on January 31st, 2019

      1st Answer Example

      "I believe the best way to stay ahead of your competitors is to pay a big amount of attention to the fine details. When you put out a great product, others will try to mimic your work, but they will cut corners because they will feel rushed to get it out on the marketplace first. I will contribute to the success of Taboola.com Ltd by committing my most attentive work to you every day."

      Written by Ryan Brown on January 31st, 2019

      2nd Answer Example

      "I think that the best way to stay ahead of competitors is to keep your projects as simple as possible while remaining innovative. People want simple, easy products, which they can understand. What I've seen from my competitors lately is that they overcomplicate their products. I offer clean and consistent work that your buyers would relate to."

  • 3. We seek to hire highly ambitious people. Where would you like your career with Taboola take you?

      How to Answer

      Have you researched Taboola enough to know how their internal hierarchy works? Do they have a variety of departments and management levels, offering you choices when it comes to carving out your career path? Talk to the interviewer about your career ambitions specifically related to this role and their organization.

      Written by Ryan Brown on January 31st, 2019

      1st Answer Example

      "One of the reasons I was so excited to interview with Taboola is because of the endless growth opportunities you appear to offer your high performing employees. My biggest ambition is to be awarded a management role in the next 3-5 years."

      Written by Ryan Brown on January 31st, 2019

      2nd Answer Example

      "What interests me most about your company is that there are so many options when it comes to career growth. Ideally, I would like to earn my way into a team lead role, then a division manager position in the digital management department. Eventually, a CDO (Chief Data Officer) level role would be ideal. Of course, I understand that this will take many years of dedication and hard work."

  • 4. What is your experience working with either private or open advertising marketplaces?

      How to Answer

      Although the question asks about your work experience, the main goal of this question is to gauge your knowledge of the differences between private and open Advertising Marketplaces. If you do not have any direct experience with either of these marketplace types, share what you know and include any pro's and con's of either.

      Written by Ryan Brown on January 31st, 2019

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  • 5. Artificial intelligence plays an important role in nline Marketing. Taboola.com Ltd would like to ensure its tools continue to include artificial intelligence capabilities. Talk about your experience with or knowledge of artificial intelligence.

      How to Answer

      Artificial intelligence allows systems to learn from past experiences to complete human tasks such as decision making. In the realm of Online Marketing, examples where artificial intelligence may be used is in building marketing campaign strategies and with chatbots.

      Taboola would like to gauge your knowledge of and experience with artificial intelligence. Relate any experiences you may have with it to how it may be used in the online marketing industry. If you do not have direct experience with artificial intelligence, then make sure you understand well the definition of it and how it can be used by online marketers.

      Written by Ryan Brown on January 31st, 2019

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  • 6. Describe your experience working with advertisers/marketers or publishers.

      How to Answer

      Advertising Marketplaces are platforms where marketers and publishers 'meet'. Hiring managers will find experience working with either of these groups will provide valuable perspectives as Taboola.com Ltd improves its products and services. Talk about what you learned with working with either or both of these groups. If you do not have experience working with either group, share your knowledge about the groups' roles as it relates to digital advertising and Advertising Marketplaces.

      Written by Ryan Brown on January 31st, 2019

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  • 7. We encourage innovation at Taboola. When have you created a new product or service?

      How to Answer

      Using your creative mind, have you ever introduced an employer to a new product or service opportunity? Talk to the interviewer about a time when you have created a new product or service.

      Written by Ryan Brown on January 31st, 2019

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  • 8. As an active member of Taboola's team, what is the most valuable skill you would be able to contribute as it relates to our native based advertising platform?

      How to Answer

      Your response to this question will indicate to the hiring manager which skill(s) you may be most confident about. Try to be specific as to how these skills will add value to Taboola's mission. Skills may include knowledge or experience as well as soft skills such as leadership, communication and organization.

      Written by Ryan Brown on January 31st, 2019

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  • 9. Social media messaging is becoming a frequently used tool for online marketers. Taboola.com Ltd has clients using this channel to market their products/services. Describe your experience or knowledge with these types of apps, particularly as a developer.

      How to Answer

      Social media messaging allows marketers to more easily connect with their audience, because they are meeting them where they 'hang out'. This is particularly true with the younger population. It is important for Taboola.com Ltd to offer tools that will allow its clients to easily create and deliver social media messages.

      Any experience you may have working on these types of apps will be helpful in developing Taboola.com Ltd's social media messaging tools, whether as a developer or in a different capacity. If you do not have direct experience working on social media messaging apps, talk about your personal social media messaging experience and additional knowledge you may have on the subject from a marketing perspective.

      Written by Ryan Brown on January 31st, 2019

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  • 10. Taboola believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?

      How to Answer

      The interviewer wants to know about your knowledge of common key performance indicators across the marketing industry and how they should be understood regarding a successful or unsuccessful marketing campaign.

      You should answer by listing the key performance metrics that are usually tracked during marketing campaigns.

      Do not provide specific metric numbers from your current or last position. Be general by naming the metric rather than providing numbers which may be confidential, or more information than what the interviewer needs.

      Written by Ryan Brown on January 31st, 2019

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  • 11. Taboola offers a few different online marketing tools to its clients and we are continually evaluating opportunities to expand our offerings. What types of online marketing tools have you had experience with from the developer side?

      How to Answer

      Taboola's mission is to provide its customers with tools that increase the efficiency and value of their online marketing efforts. Hiring managers would like to consider candidates who have a holistic view of online marketing tools and not necessarily focused on a small subset of it.

      If you have developer experience with online marketing tools, explain in some detail the tool's purpose and function. If you do not have developer experience with online marketing tools, mention any other developer work experiences that you can relate to a particular online marketing tool.

      Written by Ryan Brown on January 31st, 2019

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  • 12. Taboola delivers great results to clients by using the best marketing tools and technology. Can you describe a time a client required a customized solution, your role in the process of creating and deploying it, and any collaborative efforts involved?

      How to Answer

      The interviewer asks this question to understand your level of experience with selecting or creating the right marketing technology for a client's needs. From your answer, they'll try to determine if you already have skills that will allow you to immediately be an asset to them in this area of their process.

      To answer this question, you should first confirm that you have experienced working with a client that required a custom solution in the past. In summarized detail, you should explain what your role in the client's project was, their technology need, and how you determined that it would require a custom solution. You should concisely explain who else was involved to build the solution - analysts, developers, or 3 party vendors, e.g.

      Finally, explain how you were able to test the solution and successfully roll it out for use with the client.

      Do not talk about projects where you had minimal involvement or focus on team efforts saying 'we' when referring to action taken. Say 'I' and talk about your direct involvement in a project. The interviewer wants to hear about your contribution and expertise.

      Written by Ryan Brown on January 31st, 2019

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  • 13. The customer avatar is key to building the right audiences for Taboola's clients. How do you collect data needed in order to create an ideal customer profile, then determine the strategy for targeting prospective customers that are a match?

      How to Answer

      The interviewer would like to uncover your experience with identifying, advertising to, and creating a following of potential customers.

      You need to explain how you determine what kind of people would be interested in your clients' product or services, and why. Your answer should explain how you research information including demographics, location, educational or professional backgrounds, their challenges, and their goals. When it comes to targeting, you'll need to explain how you know where your customer avatar shops, the platforms they use most frequently, and how they make purchases.

      Do not refer to customer profiles or targeting strategies you've implemented using data that came from third-party research. The interviewer wants to know how you conduct research and planning on your own.

      Written by Ryan Brown on January 31st, 2019

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  • 14. Taboola prides itself on investing in the growth of its team members. In a constantly changing industry as ours is, how do you ensure that you continue to grow professionally?

      How to Answer

      Taboola is willing to invest in its employees, but employees need to be self-motivated and have the desire to expand their knowledge base and skill set. Talk about professional goals you may have for yourself, including both industry-specific and general skills. Explain how reaching these goals will help you contribute to the broader goals of Taboola.

      Written by Ryan Brown on January 31st, 2019

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  • 15. To be a valuable contributor to the product development process at Taboola, team members need to keep up with the evolving social media trends. How do you plan to do so if hired by Taboola?

      How to Answer

      To gain a deep understanding of the social media industry, it is important to familiarize yourself with the social media platforms available - particularly the most popular ones such as Instagram, Facebook, and Twitter. Most likely this would require that you be a user of these platforms whether in a social or professional capacity.

      Talk about your familiarity and experience with some of the social media platforms available. Include ways that you would try to stay abreast of new features and capabilities offered by the platforms. Be sure to also mention how you stay current about the industry overall, whether that is through online forums/communities, conferences, professional networks, or through any other means.

      Written by Ryan Brown on January 31st, 2019

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  • 16. Based on your knowledge and experience, what is the difference between Advertising Marketplaces and Demand Side Platforms?

      How to Answer

      While responding to this question, assure the interviewer that you know the characteristics of both and identify at least the main difference between the two. Include information you have about Taboola.com Ltd's products and services as it relates to either advertising marketplaces or demand-side platforms.

      Written by Ryan Brown on January 31st, 2019

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  • 17. Describe your experience working with digital advertising?

      How to Answer

      Before getting into the details of your technical experience, hiring managers would like to be assured that you have knowledge in the area of digital advertising. In your response, share details about projects or jobs where you were exposed to digital advertising, but also make an effort to describe your knowledge in this area.

      Written by Ryan Brown on January 31st, 2019

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  • 18. Companies have several different advertising platforms to choose from. What skills would you bring that would help Taboola.com remain a competitive option in this industry?

      How to Answer

      Hiring managers would like to understand what skills you would bring to the position and if it matches the needs of their company. Be specific about your skills and experience and how you can contribute to the competitive goals of Taboola.com Ltd. Highlight any experience you may have working with advertising platforms whether on the client side or the supplier side.

      Written by Ryan Brown on January 31st, 2019

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  • 19. Companies partner with Taboola.com because of their arsenal of up-to-date marketing technologies and knowledge. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?

      How to Answer

      Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.

      You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.

      Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer.

      Written by Ryan Brown on January 31st, 2019

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  • 20. At Taboola.com we take privacy and confidentiality very seriously. Are you willing to sign a non-disclosure agreement, if hired?

      How to Answer

      Signing a non-disclosure agreement is quite common in the software and technology industry. If hired, you will likely become privy to trade secrets, pending patents, and other innovative projects that must remain confidential. Talk to the interviewer about your willingness to sign an agreement. If you are currently under non-disclosure or non-compete agreement with your present employer, now is the time to discuss that.

      Written by Ryan Brown on January 31st, 2019

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  • 21. Reporting and analytics are crucial for Taboola to monitor and gauge results and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?

      How to Answer

      Here, the interviewer wants to make sure that you understand the importance of measuring and delivering results to clients who need a return on their investment, and that at some point, you've been responsible for monitoring and reporting on activities and outcomes. They also want to see if you are an analytical thinker, how you react to data, and what kind of data you're most familiar with.

      You can answer by providing an example of a report you've created to track and show marketing activities, and key results. You may choose to tell them about reporting on a campaign that was successful or not and explain adjustments you made for increased success.

      Do not talk about reports that you've administered without having responsibility for at least two out of the three following elements: gathering, reacting to or putting the data into presentation form.

      Written by Ryan Brown on January 31st, 2019

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  • 22. To be able to offer Taboola.com's clients with valuable tools for their online marketing efforts, team members need to understand how clients are marketing to their customers. What different ways do you see companies marketing to their customers online?

      How to Answer

      To help build and improve Taboola.com's online marketing tools, candidates need to have a foundation of online marketing knowledge. This knowledge will help with the planning and building of tools based on user requirements.

      Select a few ways that you see companies using online marketing to communicate to current and potential customers. Methods include email, social media and search engine optimization (SEO), among many others. Provide a bit of detail on why you think companies may choose a particular method of another and the possible disadvantages of using it.

      Written by Ryan Brown on January 31st, 2019

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  • 23. As an increasing number of people are accessing content via mobile devices, Taboola wants to ensure that it is offering tools that address these trends. What experience do you have developing mobile applications as it relates to online marketing?

      How to Answer

      Working in an industry such as online advertising, it is crucial that team members keep up with technology trends. As most companies do, Taboola shifts its resources to address trends such as mobile marketing.

      If you do not have experience as a developer of mobile applications, but you have some work experience related to it, then mention those. At the very minimum, be prepared and research mobile marketing tools and share what you have learned.

      Written by Ryan Brown on January 31st, 2019

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  • 24. Culture fit is important to us at Taboola. How would you describe your personality?

      How to Answer

      Personality and character are two very different things. The interviewer is looking for more information on your traits vs. your integrity. This answer could include buzzwords such as introverted, energetic, and confident.

      Written by Ryan Brown on January 31st, 2019

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