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Taboola.com Ltd Interview
Questions

24 Questions and Answers by Ryan Brown

Published January 31st, 2019
Question 1 of 24
Tell me about your greatest work related accomplishment.
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How to Answer
Talking about your most significant accomplishment will give the interviewer a firm idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!
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1.
Tell me about your greatest work related accomplishment.
Talking about your most significant accomplishment will give the interviewer a firm idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!

Ryan's Answer #1
"The greatest accomplishment in my career was graduating University as an honors student while still working full time in a related field. I was top of my class, and working full time. This accomplishment showed me that I could dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication."
Ryan's Answer #2
"My greatest work-related accomplishment was the management promotion I received at Company X after just one year. I worked very hard for that promotion and was so happy when my work and dedication was rewarded. It kick-started my career."
2.
At Taboola we take pride in our ability to stay one step ahead of our competitors. How will you contribute to this trend?
It is critical that you research Taboola.com Ltd and their most vigorous competitors, before your interview. What does Taboola.com Ltd do best, and who is trying to do it better? Speak openly with the interviewer about your ability to work competitively and how you plan to contribute to their continued success.

Ryan's Answer #1
"I believe the best way to stay ahead of your competitors is to pay a big amount of attention to the fine details. When you put out a great product, others will try to mimic your work, but they will cut corners because they will feel rushed to get it out on the marketplace first. I will contribute to the success of Taboola.com Ltd by committing my most attentive work to you every day."
Ryan's Answer #2
"I think that the best way to stay ahead of competitors is to keep your projects as simple as possible while remaining innovative. People want simple, easy products, which they can understand. What I've seen from my competitors lately is that they overcomplicate their products. I offer clean and consistent work that your buyers would relate to."
3.
We seek to hire highly ambitious people. Where would you like your career with Taboola take you?
Have you researched Taboola enough to know how their internal hierarchy works? Do they have a variety of departments and management levels, offering you choices when it comes to carving out your career path? Talk to the interviewer about your career ambitions specifically related to this role and their organization.

Ryan's Answer #1
"One of the reasons I was so excited to interview with Taboola is because of the endless growth opportunities you appear to offer your high performing employees. My biggest ambition is to be awarded a management role in the next 3-5 years."
Ryan's Answer #2
"What interests me most about your company is that there are so many options when it comes to career growth. Ideally, I would like to earn my way into a team lead role, then a division manager position in the digital management department. Eventually, a CDO (Chief Data Officer) level role would be ideal. Of course, I understand that this will take many years of dedication and hard work."
4.
What is your experience working with either private or open advertising marketplaces?
Although the question asks about your work experience, the main goal of this question is to gauge your knowledge of the differences between private and open Advertising Marketplaces. If you do not have any direct experience with either of these marketplace types, share what you know and include any pro's and con's of either.

Ryan's Answer #1
"I have over five years of experience working with an open Advertising Marketplace, where I learned the differences between the two types. Open marketplaces are not restricted with regards to who can purchase and who can sell ads, while a private marketplace includes a single publisher selling their ads to selected group of marketers, giving the publisher more control. Whether either type of marketplace is better for a marketer depends on target audiences and budgets."
Ryan's Answer #2
"Although I do not have direct experience working with either type of Advertising Marketplace, my work with Marketing departments has allowed me to learn about both. Private Advertising Marketplaces are run by the largest publishers who are selective about which brands purchase their higher-priced ads. Therefore, limited marketing budgets and exclusive access by publishers may restrict marketers to open marketplaces. However, open marketplaces may also provide marketers access to a wider variety of publishers appropriate for their target audience, at a budget-friendly price."
5.
Artificial intelligence plays an important role in nline Marketing. Taboola.com Ltd would like to ensure its tools continue to include artificial intelligence capabilities. Talk about your experience with or knowledge of artificial intelligence.
Artificial intelligence allows systems to learn from past experiences to complete human tasks such as decision making. In the realm of Online Marketing, examples where artificial intelligence may be used is in building marketing campaign strategies and with chatbots.

Taboola would like to gauge your knowledge of and experience with artificial intelligence. Relate any experiences you may have with it to how it may be used in the online marketing industry. If you do not have direct experience with artificial intelligence, then make sure you understand well the definition of it and how it can be used by online marketers.

Ryan's Answer #1
"I believe artificial intelligence helps companies make informed decisions more quickly. It also allows companies to mimic human interaction online, thereby making it more likely to create a personal connection with customers in a cost-efficient manner. I have experience implementing artificial intelligence into chatbots for a large e-commerce company. Our team used large data sets to develop algorithms used by chatbots to address customer service issues online. The development was an ongoing process of adjusting algorithms to ensure customer communications effectively and efficiently addressed the issues."
Ryan's Answer #2
"I do not have experience working directly with artificial intelligence, but I am confident my knowledge and interest in the subject will add value to the product development work at Taboola.com Ltd. From an Online Marketing perspective, artificial intelligence helps marketers to create personalized online messages with little or no human intervention. This will allow companies to quickly send messages to targeted populations with the most effective messaging at the right time and through the right channel. In addition, with the advent of voice assistants such as Alexa, voice search will be an important aspect of online marketing and artificial intelligence plays a role in this as well. As algorithms improve over time, voice search will become more reliable and used more frequently."
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