24 Taboola.com Interview Questions & Answers
Below is a list of our Taboola.com Ltd interview questions. Click on any interview question to view our answer advice and answer examples. You may view 5 answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.
1. Tell me about your greatest work related accomplishment.
How to Answer
Talking about your most significant accomplishment will give the interviewer a firm idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"The greatest accomplishment in my career was graduating University as an honors student while still working full time in a related field. I was top of my class, and working full time. This accomplishment showed me that I could dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"My greatest work-related accomplishment was the management promotion I received at Company X after just one year. I worked very hard for that promotion and was so happy when my work and dedication was rewarded. It kick-started my career."
2. At Taboola we take pride in our ability to stay one step ahead of our competitors. How will you contribute to this trend?
How to Answer
It is critical that you research Taboola.com Ltd and their most vigorous competitors, before your interview. What does Taboola.com Ltd do best, and who is trying to do it better? Speak openly with the interviewer about your ability to work competitively and how you plan to contribute to their continued success.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"I believe the best way to stay ahead of your competitors is to pay a big amount of attention to the fine details. When you put out a great product, others will try to mimic your work, but they will cut corners because they will feel rushed to get it out on the marketplace first. I will contribute to the success of Taboola.com Ltd by committing my most attentive work to you every day."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"I think that the best way to stay ahead of competitors is to keep your projects as simple as possible while remaining innovative. People want simple, easy products, which they can understand. What I've seen from my competitors lately is that they overcomplicate their products. I offer clean and consistent work that your buyers would relate to."
3. We seek to hire highly ambitious people. Where would you like your career with Taboola take you?
How to Answer
Have you researched Taboola enough to know how their internal hierarchy works? Do they have a variety of departments and management levels, offering you choices when it comes to carving out your career path? Talk to the interviewer about your career ambitions specifically related to this role and their organization.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"One of the reasons I was so excited to interview with Taboola is because of the endless growth opportunities you appear to offer your high performing employees. My biggest ambition is to be awarded a management role in the next 3-5 years."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"What interests me most about your company is that there are so many options when it comes to career growth. Ideally, I would like to earn my way into a team lead role, then a division manager position in the digital management department. Eventually, a CDO (Chief Data Officer) level role would be ideal. Of course, I understand that this will take many years of dedication and hard work."
4. What is your experience working with either private or open advertising marketplaces?
How to Answer
Although the question asks about your work experience, the main goal of this question is to gauge your knowledge of the differences between private and open Advertising Marketplaces. If you do not have any direct experience with either of these marketplace types, share what you know and include any pro's and con's of either.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"I have over five years of experience working with an open Advertising Marketplace, where I learned the differences between the two types. Open marketplaces are not restricted with regards to who can purchase and who can sell ads, while a private marketplace includes a single publisher selling their ads to selected group of marketers, giving the publisher more control. Whether either type of marketplace is better for a marketer depends on target audiences and budgets."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"Although I do not have direct experience working with either type of Advertising Marketplace, my work with Marketing departments has allowed me to learn about both. Private Advertising Marketplaces are run by the largest publishers who are selective about which brands purchase their higher-priced ads. Therefore, limited marketing budgets and exclusive access by publishers may restrict marketers to open marketplaces. However, open marketplaces may also provide marketers access to a wider variety of publishers appropriate for their target audience, at a budget-friendly price."
5. Artificial intelligence plays an important role in nline Marketing. Taboola.com Ltd would like to ensure its tools continue to include artificial intelligence capabilities. Talk about your experience with or knowledge of artificial intelligence.
How to Answer
Artificial intelligence allows systems to learn from past experiences to complete human tasks such as decision making. In the realm of Online Marketing, examples where artificial intelligence may be used is in building marketing campaign strategies and with chatbots.
Taboola would like to gauge your knowledge of and experience with artificial intelligence. Relate any experiences you may have with it to how it may be used in the online marketing industry. If you do not have direct experience with artificial intelligence, then make sure you understand well the definition of it and how it can be used by online marketers.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"I believe artificial intelligence helps companies make informed decisions more quickly. It also allows companies to mimic human interaction online, thereby making it more likely to create a personal connection with customers in a cost-efficient manner. I have experience implementing artificial intelligence into chatbots for a large e-commerce company. Our team used large data sets to develop algorithms used by chatbots to address customer service issues online. The development was an ongoing process of adjusting algorithms to ensure customer communications effectively and efficiently addressed the issues."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"I do not have experience working directly with artificial intelligence, but I am confident my knowledge and interest in the subject will add value to the product development work at Taboola.com Ltd. From an Online Marketing perspective, artificial intelligence helps marketers to create personalized online messages with little or no human intervention. This will allow companies to quickly send messages to targeted populations with the most effective messaging at the right time and through the right channel. In addition, with the advent of voice assistants such as Alexa, voice search will be an important aspect of online marketing and artificial intelligence plays a role in this as well. As algorithms improve over time, voice search will become more reliable and used more frequently."
6. Describe your experience working with advertisers/marketers or publishers.
How to Answer
Advertising Marketplaces are platforms where marketers and publishers 'meet'. Hiring managers will find experience working with either of these groups will provide valuable perspectives as Taboola.com Ltd improves its products and services. Talk about what you learned with working with either or both of these groups. If you do not have experience working with either group, share your knowledge about the groups' roles as it relates to digital advertising and Advertising Marketplaces.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"From my time at a few different advertising agencies, I learned a bit about what is important to advertisers when running their digital advertising campaigns. Although in most cases the marketer's agency works through a Demand Side Platform, it is important the Advertising Marketplace offers a wide variety and volume of ads at competitive prices. In addition, it should communicate seamlessly with the Demand Side Platform. Understanding the importance of digital ad placements from a marketer's perspective has helped me understand what Advertising Marketplace attributes are important to remain competitive."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"Working on digital advertising campaigns with previous employers has given me a holistic view of the digital advertising industry. Marketers are looking for ads that will provide the best means to communicate to their target audience within budget, while publishers are looking to sell their ads to the highest bidder. In addition, publishers are looking to reach their target audience of marketers. To be successful, Advertising Marketplaces need to understand both sides of the exchange."
7. We encourage innovation at Taboola. When have you created a new product or service?
How to Answer
Using your creative mind, have you ever introduced an employer to a new product or service opportunity? Talk to the interviewer about a time when you have created a new product or service.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"In my previous role I was fortunate enough to introduce my company to the idea of a gold level service where, in addition to our general customer service, we added on service options. Our customer base responded very positively, and we kept the program running for a few years."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"In my current position, I create new products and services nearly every week! The most recent product that I created was X. Our customers received it well, and we are continuing to expand on the product now."
8. As an active member of Taboola's team, what is the most valuable skill you would be able to contribute as it relates to our native based advertising platform?
How to Answer
Your response to this question will indicate to the hiring manager which skill(s) you may be most confident about. Try to be specific as to how these skills will add value to Taboola's mission. Skills may include knowledge or experience as well as soft skills such as leadership, communication and organization.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"My experience working with a variety of digital advertising technology will be helpful in this position as it will provide different perspectives to projects. As an example, my work with Supplier Side Platforms will help me improve the connections between Taboola's native-based advertising marketplace and publishers. My background working with this technology will allow for efficient troubleshooting of issues that may arise, minimizing any unexpected downtimes."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"After years of experience working in various industries, I have developed and strengthened many valuable skills including my project management and communication skills. My project management skills will allow me to successfully oversee several tasks simultaneously. In conjunction with these skills, I have developed my communication skills which is vital when successfully managing multiple projects. Communication is key when dealing with publishers, marketers and internal team members to find solutions to problems that may arise. "
9. Social media messaging is becoming a frequently used tool for online marketers. Taboola.com Ltd has clients using this channel to market their products/services. Describe your experience or knowledge with these types of apps, particularly as a developer.
How to Answer
Social media messaging allows marketers to more easily connect with their audience, because they are meeting them where they 'hang out'. This is particularly true with the younger population. It is important for Taboola.com Ltd to offer tools that will allow its clients to easily create and deliver social media messages.
Any experience you may have working on these types of apps will be helpful in developing Taboola.com Ltd's social media messaging tools, whether as a developer or in a different capacity. If you do not have direct experience working on social media messaging apps, talk about your personal social media messaging experience and additional knowledge you may have on the subject from a marketing perspective.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"Through my previous two developer positions, I had the opportunity to learn and work on social media messaging tools. As a developer, I used client feedback to improve these tools and develop new capabilities. I was able to witness firsthand how marketers were able to target their marketing communications to the appropriate populations, thereby allowing for a higher return on their marketing spends. Some issues I have dealt with in the troubleshooting phase of development include the collection of data from these social media messaging apps."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"In my previous developer roles, I have not had the opportunity to work with social media messaging tools. However, as a user of social media, I understand the capabilities these tools may provide to online marketers. Through social media messaging apps, I have received very targeted messages based on my demographics, interests and search histories. I understand that it is through the collection of data and use of algorithms that online marketers are able to do this. My work with artificial intelligence and database development can provide valuable insight to these aspects of social media messaging tools and I am confident that I can contribute to Taboola.com Ltd's efforts to reach its product goals."
10. Taboola believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?
How to Answer
The interviewer wants to know about your knowledge of common key performance indicators across the marketing industry and how they should be understood regarding a successful or unsuccessful marketing campaign.
You should answer by listing the key performance metrics that are usually tracked during marketing campaigns.
Do not provide specific metric numbers from your current or last position. Be general by naming the metric rather than providing numbers which may be confidential, or more information than what the interviewer needs.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"Typical KPIs that should be measured to show whether a campaign has been successful or not are the value of spend, lead counts and source quality, the value of sales before, after and during the campaign, profit, and return on investment."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"KPIs can vary based on campaigns. If your main focus is to grow an audience, for example, it's important to look at growth in numbers of followers, engagements on social media and blog posts, referrals, and new email list subscribers."
11. Taboola offers a few different online marketing tools to its clients and we are continually evaluating opportunities to expand our offerings. What types of online marketing tools have you had experience with from the developer side?
How to Answer
Taboola's mission is to provide its customers with tools that increase the efficiency and value of their online marketing efforts. Hiring managers would like to consider candidates who have a holistic view of online marketing tools and not necessarily focused on a small subset of it.
If you have developer experience with online marketing tools, explain in some detail the tool's purpose and function. If you do not have developer experience with online marketing tools, mention any other developer work experiences that you can relate to a particular online marketing tool.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"As a developer, I have had experience working with tools that allow marketers to send emails to customers and prospects with high delivery rates while tracking the essential data to measure the effectiveness of email marketing campaigns. Also, I have helped to develop and troubleshoot graphic design tools that allow marketers to create display ads in a quick and cost-efficient way."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"Although my experience as a developer does not include online marketing tools, many of the projects I have worked on required skills that could be easily applied to online marketing tools. For example, I have worked on developing analytics tools which are valuable to marketers looking to evaluate their online marketing efforts. Also, my database and data warehouse experience will be helpful in further developing these tools to ensure connectivity with warehouses or databases."
12. Taboola delivers great results to clients by using the best marketing tools and technology. Can you describe a time a client required a customized solution, your role in the process of creating and deploying it, and any collaborative efforts involved?
How to Answer
The interviewer asks this question to understand your level of experience with selecting or creating the right marketing technology for a client's needs. From your answer, they'll try to determine if you already have skills that will allow you to immediately be an asset to them in this area of their process.
To answer this question, you should first confirm that you have experienced working with a client that required a custom solution in the past. In summarized detail, you should explain what your role in the client's project was, their technology need, and how you determined that it would require a custom solution. You should concisely explain who else was involved to build the solution - analysts, developers, or 3 party vendors, e.g.
Finally, explain how you were able to test the solution and successfully roll it out for use with the client.
Do not talk about projects where you had minimal involvement or focus on team efforts saying 'we' when referring to action taken. Say 'I' and talk about your direct involvement in a project. The interviewer wants to hear about your contribution and expertise.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"Yes, I was an Account Manager to a client that wanted to measure and compare key metrics from different sources. We reviewed the features on all of the tools we had at the time, but none allowed us to see all the data in one place. I explained the problem to our analysts on staff who found a way to pull raw files that contained the data from our system. They automated a process where it would regularly transfer and sort into Excel. They also created an easy interface where I, or any basic Excel user could access and manipulate the data.
After they created the tool, I tested it with them for two weeks to make sure it was working correctly. I then shared it with our client and we were able to use it throughout their campaign."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"Yes, my current employer has clients that need to track audience engagement on their website and social pages. As a Marketing Coordinator, I am tasked with admin duties like maintaining the systems they've selected to track results. When clients want to add or subtract features to suit their needs, I read through program FAQs or contact the software program helpdesks to walk me through the configuration of the features. I'm continually responsible for reporting and ensuring the reports allow us to see results in the way the clients prefer based on their feedback."
13. The customer avatar is key to building the right audiences for Taboola's clients. How do you collect data needed in order to create an ideal customer profile, then determine the strategy for targeting prospective customers that are a match?
How to Answer
The interviewer would like to uncover your experience with identifying, advertising to, and creating a following of potential customers.
You need to explain how you determine what kind of people would be interested in your clients' product or services, and why. Your answer should explain how you research information including demographics, location, educational or professional backgrounds, their challenges, and their goals. When it comes to targeting, you'll need to explain how you know where your customer avatar shops, the platforms they use most frequently, and how they make purchases.
Do not refer to customer profiles or targeting strategies you've implemented using data that came from third-party research. The interviewer wants to know how you conduct research and planning on your own.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"When creating an ideal customer profile, I review analytics from my client's website, app, and CRM to see what kinds of people have purchased or shown interest in purchasing from them. I hone in on customers that have the best buying habits or potential, finding out more about where they're live and work, income range, and other demographics. I take note of any trends or similarities among this group of customers. I may conduct surveys or interviews within my targeted demographic to further understand their motivations. This all helps me to craft a customer avatar, which becomes my center of a strategy for deciding on platforms, messaging, and promotions."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"In the past, I've had to create a customer avatar for a client that had no previous sales but was competing against existing businesses. To do this, I purchased market data to find out who my client's competitors and their customers where. I found out what those customers' challenges and goals were. I looked into data on spending habits, and conducted polls, often incentivizing participants so I could discover shortcomings in competitors' offerings. Using this information, seasonal, and demographic data, I came up with a target customer profile and put together a timely campaign to reach them with language that would appeal to their desire for a solution that would ultimately fulfill their needs."
14. Taboola prides itself on investing in the growth of its team members. In a constantly changing industry as ours is, how do you ensure that you continue to grow professionally?
How to Answer
Taboola is willing to invest in its employees, but employees need to be self-motivated and have the desire to expand their knowledge base and skill set. Talk about professional goals you may have for yourself, including both industry-specific and general skills. Explain how reaching these goals will help you contribute to the broader goals of Taboola.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"I fully appreciate the need for professional growth in this evolving industry. Professionally, one of my main goals is to learn a new skill each month. This skill may be technical or a soft skill. I am more driven to learn when I am pushed out of my comfort zone. In addition, on a monthly basis, I meet co-workers outside of my team or department to learn about their job responsibilities and current projects. This gives me a broader view of the company and how my role fits into the bigger picture. By meeting monthly goals such as these, I am confident that I can make a valuable contribution not only to my team, but the company overall."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"Without remaining current on industry trends, I find it would be difficult to make strategic contributions to Taboola.com Ltd's goals. Each day, I carve out some time to catch up on current news and developments as it relates to Advertising Marketplaces. Although my daily schedule may not allow for a large chunk of time, I have specific sites and industry news sources I refer to easily. In addition, I seek out training seminars and conferences where I can devote larger portions of the day to learning about the industry. These learning opportunities will help me contribute proactively to Taboola.com Ltd's goals. I believe Taboola.com Ltd's investment in its employees helps it to remain competitive."
15. To be a valuable contributor to the product development process at Taboola, team members need to keep up with the evolving social media trends. How do you plan to do so if hired by Taboola?
How to Answer
To gain a deep understanding of the social media industry, it is important to familiarize yourself with the social media platforms available - particularly the most popular ones such as Instagram, Facebook, and Twitter. Most likely this would require that you be a user of these platforms whether in a social or professional capacity.
Talk about your familiarity and experience with some of the social media platforms available. Include ways that you would try to stay abreast of new features and capabilities offered by the platforms. Be sure to also mention how you stay current about the industry overall, whether that is through online forums/communities, conferences, professional networks, or through any other means.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"As a fairly regular user of Facebook and Instagram, I am able to remain updated on new features of these social media platforms. Any other updates I may have missed I learn about through industry news feeds I subscribe to. Once I learn about them through online resources, I visit the platforms to test out the new features. In doing so, I try to view it from a personal and business perspective to better understand how the changes affect different types of users. Any overall industry updates I learn about through online forums that I check regularly. I have a great interest in the social media industry, and therefore am proactive about remaining informed about technological advances in tools and platforms. My knowledge will be an asset to the product development process at Taboola.com Ltd."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"I am a frequent user of the major social media platforms including Facebook, Instagram, Twitter and Snapchat. Because I am a frequent user, I am able to learn from my social media connections about new platform features and capabilities. I believe being a user is the best way to understand these platforms and to strategically build new products plans that complement them from a marketing perspective. In addition, I subscribe to many online social media newsletters that share upcoming trends in the industry and am diligent about setting aside time weekly to review the news. Over the years, I have also expanded my professional network of industry experts. My knowledge and user experience provide a strong foundation from which I can provide valuable insight to product development projects at Taboola.com Ltd."
16. Based on your knowledge and experience, what is the difference between Advertising Marketplaces and Demand Side Platforms?
How to Answer
While responding to this question, assure the interviewer that you know the characteristics of both and identify at least the main difference between the two. Include information you have about Taboola.com Ltd's products and services as it relates to either advertising marketplaces or demand-side platforms.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"Advertising Marketplaces, also known as Ad Exchanges, is a platform where publishers can sell ads and marketers can purchase them for their campaigns. On the other hand, Demand Side Platforms are tools to connect with Advertising Marketplaces to automate the transactions making it more efficient. Based on my knowledge and research, Taboola.com Ltd's Advertising Marketplace offers marketers a robust source for ads and works seamlessly with Demand Side Platforms."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"Demand Side Platforms can connect with multiple Advertising Marketplaces, allowing marketers a wide variety of options when purchasing ads for their campaigns. Therefore, although Demand Side Platforms increase competition between Advertising Marketplaces, it also gives each of them more exposure as more marketers use DSP's to manage, target and purchase ads. In many cases, Demand Side Platforms have become the bridge between the marketer and the Advertising Marketplace. Taboola.com Ltd has built its reputation on being a competitive Advertising Marketplace based on its pricing and diverse ad options for marketers to purchase."
17. Describe your experience working with digital advertising?
How to Answer
Before getting into the details of your technical experience, hiring managers would like to be assured that you have knowledge in the area of digital advertising. In your response, share details about projects or jobs where you were exposed to digital advertising, but also make an effort to describe your knowledge in this area.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"My work experience includes working for a couple of different agencies that offered digital marketing services to its clients. While working at these agencies, I worked closely with the Account Managers to understand the clients' marketing needs. There are many technological tools in this area that help clients better target, deliver and manage their digital advertising. With an increasing number of options available to companies looking to advertise through digital channels, it is crucial to have the right tools to manage the process."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"In a few of my previous positions, I had the opportunity to work with the Marketing department to help develop digital advertising campaigns for our company. I contributed to the technical requirements of the campaign project team, which included evaluating the right tools for campaign execution. Working as part of the team, I learned how complex digital advertising can be and the importance of using the right technology for each step of the process. This gives the digital advertising campaign the best chance at meeting its goals."
18. Companies have several different advertising platforms to choose from. What skills would you bring that would help Taboola.com remain a competitive option in this industry?
How to Answer
Hiring managers would like to understand what skills you would bring to the position and if it matches the needs of their company. Be specific about your skills and experience and how you can contribute to the competitive goals of Taboola.com Ltd. Highlight any experience you may have working with advertising platforms whether on the client side or the supplier side.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"With my experience working on advertising platforms, I am confident that my skills can help Taboola.com Ltd remain a strong competitor in the industry. For example, my knowledge of competing advertising platforms gives me insight into the differences between Taboola.com Ltd's advertising platform and that of other companies. In addition, my analytical skills will help Taboola.com Ltd build more robust analytical and reporting capabilities and offer higher levels of customizations for clients."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"For several years, I have worked with clients to meet their strategic goals. Strong communication and problem solving skills helped me successfully meet my clients' needs and I believe these skills will also help me effectively work with the various teams at Taboola.com Ltd to continue to build a more competitive product for a constantly changing industry."
19. Companies partner with Taboola.com because of their arsenal of up-to-date marketing technologies and knowledge. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?
How to Answer
Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.
You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.
Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"I've worked on CRMs like Salesforce and SAP, and other proprietary programs. I'm also very familiar with Wordpress, and content automation services like Buffer and Social Pilot. I take time out to review product release emails I receive to stay aware of new features in the programs I use regularly. I read new tool reviews on blog posts that I come across while researching new solutions for my clients. I also watch at least one video per week on my free time about marketing strategy; this is another way to hear about new tools and tricks this."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"Currently, I'm working in a number of customer relationship databases, design tools for content creation, content management system, marketing automation and analytics tools. I follow industry leader newsletters, listen to podcasts, and occasionally visit tradeshows to stay on top of upcoming technologies in my field."
20. At Taboola.com we take privacy and confidentiality very seriously. Are you willing to sign a non-disclosure agreement, if hired?
How to Answer
Signing a non-disclosure agreement is quite common in the software and technology industry. If hired, you will likely become privy to trade secrets, pending patents, and other innovative projects that must remain confidential. Talk to the interviewer about your willingness to sign an agreement. If you are currently under non-disclosure or non-compete agreement with your present employer, now is the time to discuss that.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"I have signed non-disclosure agreements in the past; although I am not currently under one. I see the importance of agreements such as this and am most willing to comply."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"I am happy to review any privacy and confidentiality agreements that you have."
21. Reporting and analytics are crucial for Taboola to monitor and gauge results and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?
How to Answer
Here, the interviewer wants to make sure that you understand the importance of measuring and delivering results to clients who need a return on their investment, and that at some point, you've been responsible for monitoring and reporting on activities and outcomes. They also want to see if you are an analytical thinker, how you react to data, and what kind of data you're most familiar with.
You can answer by providing an example of a report you've created to track and show marketing activities, and key results. You may choose to tell them about reporting on a campaign that was successful or not and explain adjustments you made for increased success.
Do not talk about reports that you've administered without having responsibility for at least two out of the three following elements: gathering, reacting to or putting the data into presentation form.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"One of my client's goals was to increase the number of purchases completed through their website. They had no clear direction on how to do it. I added a sophisticated analytics tool to the back end of their website to see where traffic on their website was originating from, and to analyze the behavior of customers from the different sources. After compiling the data for a set time, I put it into a simple format to allow my client to see two metrics: Traffic Sources and Completed Sales. This report helped us to realize that most visitors that actually made purchases came from one social media site, so we decided to increase the budget for paid advertising there in order to reach more potential customers."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"I'm usually working with a number of clients who are on similar programs at the same time. The repetition in these programs allows me to suggest the most useful KPIs that they'll want to see on a weekly basis. For these clients, I find it efficient to pull high-level reports from our system that include website and blog traffic, click-thru rates, and other data to compare week-over-week results. We have quick calls with them to review every Friday and dig further into the data, what's caused fluctuations of any activity and if needed, adjust our course of action."
22. To be able to offer Taboola.com's clients with valuable tools for their online marketing efforts, team members need to understand how clients are marketing to their customers. What different ways do you see companies marketing to their customers online?
How to Answer
To help build and improve Taboola.com's online marketing tools, candidates need to have a foundation of online marketing knowledge. This knowledge will help with the planning and building of tools based on user requirements.
Select a few ways that you see companies using online marketing to communicate to current and potential customers. Methods include email, social media and search engine optimization (SEO), among many others. Provide a bit of detail on why you think companies may choose a particular method of another and the possible disadvantages of using it.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"There are many ways companies market their products and services online. I believe some of the more frequently used methods include email marketing and social media. Email marketing provides a great way for companies to send information rich content and offers directly to customers and prospects. However, email recipients can easily unsubscribe or sometimes sending too many emails may anger the recipient. Another method is through social media channels such as Facebook and Instagram. These avenues allow for targeting based on demographics and interests. However, sometimes social media channels may be cost prohibitive for some smaller companies."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"With the cost of postage continually rising, online marketing may be a more cost effective marketing method for many companies. Two marketing strategies commonly used is Search Engine Optimization and Display Ads. Search Engine Optimization can be employed in many ways through a company's website or through Search Engine Marketing efforts which involved creating Google Ads, some of which may include display ads. Depending on the industry in which they compete, Search Engine Optimization allows companies to cast a wide net to attract interest in their offerings at an affordable price. If companies provide products that would be better represented visually, display ads may be the right method for them."
23. As an increasing number of people are accessing content via mobile devices, Taboola wants to ensure that it is offering tools that address these trends. What experience do you have developing mobile applications as it relates to online marketing?
How to Answer
Working in an industry such as online advertising, it is crucial that team members keep up with technology trends. As most companies do, Taboola shifts its resources to address trends such as mobile marketing.
If you do not have experience as a developer of mobile applications, but you have some work experience related to it, then mention those. At the very minimum, be prepared and research mobile marketing tools and share what you have learned.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"In my previous position as a developer, I had the opportunity to work on a mobile marketing platform that allowed marketers to manage and measure their mobile marketing efforts in one place. This tool allowed for easy customization, personalization and tracking of marketing campaigns. My responsibility as a developer was to implement additional capabilities based on user feedback. This required me to stay abreast of changing trends in the Online Marketing industry."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"As a developer, I have not had experience working directly with mobile marketing tools. However, I have worked with different marketing technologies such as content management systems and email marketing tools. My work with a variety of clients on these tools helped me gain knowledge on the overall Online Marketing industry, including mobile marketing. I understand there are different mobile marketing tools and platforms available that allow marketers to create, deliver and track mobile marketing campaigns. I understand the importance of making sure marketing content is visually appealing when delivered or viewed on mobile devices."
24. Culture fit is important to us at Taboola. How would you describe your personality?
How to Answer
Personality and character are two very different things. The interviewer is looking for more information on your traits vs. your integrity. This answer could include buzzwords such as introverted, energetic, and confident.
Written by Ryan Brown on January 31st, 2019
1st Answer Example
"I would describe my personality as approachable, light-hearted, and positive. I believe that, if asked, my colleagues and supervisor would say the same about me."
Written by Ryan Brown on January 31st, 2019
2nd Answer Example
"Try to include a variety of words that the interviewer does not hear all the time. Be unique! Here are some ideas:
- Adaptable
- Considerate
- Diligent
- Intuitive
- Persistent
- Resourceful
- Sincere
- Witty"