"In the corporate world, training is often reactive rather than proactive. When designing reactively, I usually resort to the Successive Approximation Model. I prefer it because I often have limited time to analyze and because it is agile and, therefore, iterative. It's the most viable when you are given a short time to develop a course. Plus, training is rarely something we conduct only once. So the SAM framework is perfect because we can evaluate after a pilot run and improve before the next one. On the other hand, when designing proactively, I often employ ADDIE or ASSURE. The latter differs from the ADDIE model because it typically caters to learners through technology and media. I like that it is very objective-driven, which is crucial in a corporate setting. We often get a clear target metric to work towards, so it's essential for us to select learning media based on the skills, knowledge, and attributes associated with the target metric."