Business Development Representative Mock Interview
Practice 30 BDR interview questions covering cold outreach, pipeline building, and objection handling.
Question 10 of 30
What would you do if a prospect asked you about one of our competitors?
How to Answer
Example Answer
Community Answers
There are likely going to be times when a prospective client asks you about one of your company's competitors. You will need to be able to handle comparisons and explain why your company's services are better without bad-mouthing the competition. Explain to the interviewer what you would do in this situation.
"I have encountered this kind of situation several times before in the past so I am confident that I can easily manage this and turn it into a positive for our company. Prior to making any calls, I will research who our competitors are and what differentiates us from them. I will make sure to have talking points at the ready so if anyone ever brings up any of our competitors I will be able to explain why our services are better for them without disparaging the other company or companies. To me, it's easy to handle this type of situation because if I truly believe in the product/service I'm selling, I can truthfully tell the person I'm speaking to why our company is the better choice."
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Anonymous Answer
I would list the pros and cons. Where we win and be transparent about what we can't offer. Highlighting the pros as a selling point. Would not offer too much info but at a high level.
Marcie's Feedback
Good! Has this happened to you before? If so, talk the interviewer through this example and show how you successfully (and honestly) steered the customer back to your company's products/services.
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