What CRM software are you comfortable using?
It's common for sales teams to use CRM software to track contacts and deals, forecast sales, and automate tasks like sending emails. The interviewer will be looking for you to be knowledgeable in this area. List any CRM programs that you are familiar with, and explain that you understand the importance of using them. If you have never used any CRM programs in the past, tell the interviewer that you are a quick learner, tech savvy, and adaptable.
"Within my current role, I use an internal CRM platform that the company created. The platform allows me to record all the calls I make and what the status is for each prospect. I really appreciate how easy it also makes it for me to keep track of follow-ups; this way no one ever falls through the cracks, and I know when to call them again. In addition, I use this internal admin to send out boilerplate emails. It really helps make my job easier, and I like that it tracks who on our team is making the most calls and closing the most demos, etc. This kind of information keeps me motivated and helps me to set personal targets. Outside of this internal CRM platform, I haven't used any others yet; however, I'm fully confident that I can quickly learn a new program if needed."
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Anonymous Answer
Salesforce and SalesLoft.
Jaymie's Feedback
Great job giving specific examples. Consider elaborating a little more on your level of experience with each and, as an added bonus, if you've ever trained another employee on the software. You could also give a little insight into what you like about each or a unique piece of information about the software that demonstrates your expertise.
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