"Growing up, I watched my father, who ran his own business, always bend over backward to please his customers. He did this to satisfy his own work ethic, but it also benefited him because it generated positive word of mouth for his company. Later in college, I got a job in retail, and I made exceeding the customer's expectations my number one priority. One time when I was working for the tech shop of a big electronics company a customer tried to return a product that was outside its return window. They were upset about the prospect of not being able to return the product because it wasn't working properly. So I called the manufacturer and got them to replace the product, which saved the company I worked for money and made the customer happy. I always try to be resourceful and quick-thinking so that I can satisfy the customer - just like my dad always did."