In our digital age, every hotel chain needs to be attentive to the responses of its customers. Ritz Carlton is no exception. With so much riding on our online reviews, negative reviews must see a swift and adequate response. Some businesses will hire experts to handle their online reputation. These online reputation management services are precious to companies such as hotels and resorts where many potential customers first go online to read reviews before making a reservation. Reassure the hiring manager that you would address the most important parts of the feedback and that you would seek to reinforce the fact that you care about your quality and this particular customer's experience.