How to Answer: To help Marketo remain a strong competitor in the Marketing Automation industry, it is important to have some knowledge of the industry players. Have you had experience working on or with any Marketing Automation platforms or software?
Advice and answer examples written specifically for a Marketo job interview.
19. To help Marketo remain a strong competitor in the Marketing Automation industry, it is important to have some knowledge of the industry players. Have you had experience working on or with any Marketing Automation platforms or software?
How to Answer
Having some knowledge or experience with Marketing Automation tools offered by other companies helps team members have a better understand of Marketo's position in the marketplace. Awareness of industry players' competitive advantages as well as market opportunities will help Marketo position itself to increase its market share.
Talk about your experience with Marketing Automation tools or platforms, whether as a user or a developer. If you do not have direct experience working with them, share your knowledge of the industry and the major players. Be prepared by conducting competitive research prior to your interview.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"I have experience managing the launch of Hubspot Marketing at the last company for which I worked. The Marketing team in our company had chosen to use this Marketing Automation platform for the management of its marketing campaigns and I was tasked with the technical implementation. Based on my observations, Hubspot Marketing helped the Marketing team plan for and launch integrated campaigns in an organized and efficient manner, allowing for customized messages based on the target population. The interface also makes it user friendly allowing new users to be trained quickly. Based on my knowledge and experience of these types of platforms, there seem to be opportunities to develop the analytical and AI capabilities to help marketers make smarter decisions."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"Although I have not worked directly with Marketing Automation platforms or tools from a technical perspective, I am aware of some of the major players in the industry. Marketo has become a successful competitor, offering a tool that is user friendly and covers all of a marketer's digital marketing needs at different stages of the customer relationship development process. My technical background tells me that Marketo offers a platform that is easily integratable into most companies' systems as it works with Salesforce, Microsoft Dynamics, among many others. User friendliness and the expansion of digital marketing capabilities seem to be two areas that Marketing Automation companies are continually expanding on. I believe that analytics and tracking of marketing campaigns needs continual improvement and is an area that Marketo could concentrate its product efforts on."