Marketo Mock Interview
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Question 17 of 30
To be a valuable contributor to the product development process at Marketo, team members need to keep up with the evolving social media trends. How do you plan to do so if hired by Marketo?
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Helen Lee is a freelance data analyst and writer. She has over 15 years of marketing experience working for companies and clients in financial services, quick-service restaurants (QSR), consumer packaged goods (CPG), and education technology.
To gain a deep understanding of the social media industry, it is important to familiarize yourself with the social media platforms available - particularly the most popular ones such as Instagram, Facebook, and Twitter. Most likely this would require that you be a user of these platforms whether in a social or professional capacity.
Talk about your familiarity and experience with some of the social media platforms available. Include ways that you would try to stay abreast of new features and capabilities offered by the platforms. Be sure to also mention how you stay current about the industry overall, whether that is through online forums/communities, conferences, professional networks, or through any other means.
Helen Lee is a freelance data analyst and writer. She has over 15 years of marketing experience working for companies and clients in financial services, quick-service restaurants (QSR), consumer packaged goods (CPG), and education technology.
"As a fairly regular user of Facebook and Instagram, I am able to remain updated on new features of these social media platforms. Any other updates I may have missed I learn about through industry news feeds I subscribe to. Once I learn about them through online resources, I visit the platforms to test out the new features. In doing so, I try to view it from a personal and business perspective to better understand how the changes affect different types of users. Any overall industry updates I learn about through online forums that I check regularly. I have a great interest in the social media industry, and therefore am proactive about remaining informed about technological advances in tools and platforms. My knowledge will be an asset to the product development process at Marketo."
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