Industry experts believe Demand Side Platforms (DSP's) have made a positive impact to Digital Advertising. Based on your knowledge, in what ways do you find this to be true and how can Marketo improve its products or services to benefit marketers?

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1st Answer Example
2nd Answer Example

When asking this type of question, hiring managers are testing your knowledge of Digital Advertising tools and technology. In preparation for your interview, be sure to research the main types of Digital Advertising tools available to marketers and their capabilities. It will also be critical for you to research the product attributes of Marketo's offerings. Comparing Marketo's products to its competitors may help you identify areas of improvement.

"Demand Side Platforms automates the process in which ads are purchased and sold. This tool makes the process more cost efficient, and because it is automated, it removes the possibility of human error in ad selections. It allows for better targeting of ads as well with the use of vast browsing history data. I strongly believe that the usefulness of a Demand Side Platform is limited by the experience of the person using it. Marketo may benefit by offering on-going training to its clients to ensure they are maximizing the value of the platform."

"Marketers can be overwhelmed at the Digital Advertising options available for purchase. For one person to be able to thoroughly evaluate all of them would be impossible. By automating the process, Demand Side Platforms allow marketers to purchase or bid on impressions based on the specified target audience. These platforms frees up time for marketers to work on other aspects of the Digital Marketing campaign. In order to remain competitive, it would benefit Marketo to continue ensuring that its platform meets the target audience list needs of current and future clients."

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How to Answer: Industry experts believe Demand Side Platforms (DSP's) have made a positive impact to Digital Advertising. Based on your knowledge, in what ways do you find this to be true and how can Marketo improve its products or services to benefit marketers?

Advice and answer examples written specifically for a Marketo job interview.

7. Industry experts believe Demand Side Platforms (DSP's) have made a positive impact to Digital Advertising. Based on your knowledge, in what ways do you find this to be true and how can Marketo improve its products or services to benefit marketers?

How to Answer

When asking this type of question, hiring managers are testing your knowledge of Digital Advertising tools and technology. In preparation for your interview, be sure to research the main types of Digital Advertising tools available to marketers and their capabilities. It will also be critical for you to research the product attributes of Marketo's offerings. Comparing Marketo's products to its competitors may help you identify areas of improvement.

Written by Helen Lee on January 18th, 2019

1st Answer Example

"Demand Side Platforms automates the process in which ads are purchased and sold. This tool makes the process more cost efficient, and because it is automated, it removes the possibility of human error in ad selections. It allows for better targeting of ads as well with the use of vast browsing history data. I strongly believe that the usefulness of a Demand Side Platform is limited by the experience of the person using it. Marketo may benefit by offering on-going training to its clients to ensure they are maximizing the value of the platform."

Written by Helen Lee on January 18th, 2019

2nd Answer Example

"Marketers can be overwhelmed at the Digital Advertising options available for purchase. For one person to be able to thoroughly evaluate all of them would be impossible. By automating the process, Demand Side Platforms allow marketers to purchase or bid on impressions based on the specified target audience. These platforms frees up time for marketers to work on other aspects of the Digital Marketing campaign. In order to remain competitive, it would benefit Marketo to continue ensuring that its platform meets the target audience list needs of current and future clients."

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