How to Answer: At Marketo, we believe data management is crucial when executing and evaluating a campaign. What is your experience working with data as it relates to Digital Advertising?
Advice and answer examples written specifically for a Marketo job interview.
10. At Marketo, we believe data management is crucial when executing and evaluating a campaign. What is your experience working with data as it relates to Digital Advertising?
How to Answer
In your response, talk about the jobs or projects where you worked with data related to Digital Advertising. While doing so, express your understanding of the importance of data management in this area. Be sure to share any experience you might have had with Data Management Platforms (DMP's) and how they may have help with the success of a Digital Advertising campaign. In addition, speak to how you might contribute to Marketo's data management efforts.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"As with any type of marketing campaign, I have learned that data management is key to launching and running a successful Digital Advertising campaign. My work with Data Management Platforms has exposed me to the sizable volume of data collected and managed for Digital Advertising campaigns. As part of my job, I managed large data warehouses and extracted data required for targeting and evaluating Digital Advertising campaigns. This was crucial to ensure that these campaigns were effective and meeting company goals. If given the opportunity to work with Marketo, I am confident that my knowledge will help clients better manage their Digital Advertising data."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"The capture and exchange of data before, during and after a Digital Advertising campaign is imperative. Although my work with Data Management Platforms is somewhat limited, I have worked with team members to troubleshoot issues as it relates to Digital Advertising data. This includes addressing issues with data capture including the refreshing and cleaning out of 'stale' cookies. In addition, I have experience troubleshooting integration issues with data warehouses storing the necessary data for Digital Advertising campaigns. As an active member of the technology team at Marketo, I trust that I can help the data management efforts run smoothly."