Social media messaging is becoming a frequently used tool for online marketers. Marketo has clients using this channel to market their products/services. Describe your experience or knowledge with these types of apps, particularly as a developer.

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1st Answer Example
2nd Answer Example

Social media messaging allows marketers to more easily connect with their audience, because they are meeting them where they 'hang out'. This is particularly true with the younger population. It is important for Marketo to offer tools that will allow its clients to easily create and deliver social media messages.

Any experience you may have working on these types of apps will be helpful in developing Marketo's social media messaging tools, whether as a developer or in a different capacity. If you do not have direct experience working on social media messaging apps, talk about your personal social media messaging experience and additional knowledge you may have on the subject from a marketing perspective.

"Through my previous two developer positions, I had the opportunity to learn and work on social media messaging tools. As a developer, I used client feedback to improve these tools and develop new capabilities. I was able to witness firsthand how marketers were able to target their marketing communications to the appropriate populations, thereby allowing for a higher return on their marketing spends. Some issues I have dealt with in the troubleshooting phase of development include the collection of data from these social media messaging apps."

"In my previous developer roles, I have not had the opportunity to work with social media messaging tools. However, as a user of social media, I understand the capabilities these tools may provide to online marketers. Through social media messaging apps, I have received very targeted messages based on my demographics, interests and search histories. I understand that it is through the collection of data and use of algorithms that online marketers are able to do this. My work with artificial intelligence and database development can provide valuable insight to these aspects of social media messaging tools and I am confident that I can contribute to Marketo's efforts to reach its product goals."

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How to Answer: Social media messaging is becoming a frequently used tool for online marketers. Marketo has clients using this channel to market their products/services. Describe your experience or knowledge with these types of apps, particularly as a developer.

Advice and answer examples written specifically for a Marketo job interview.

21. Social media messaging is becoming a frequently used tool for online marketers. Marketo has clients using this channel to market their products/services. Describe your experience or knowledge with these types of apps, particularly as a developer.

How to Answer

Social media messaging allows marketers to more easily connect with their audience, because they are meeting them where they 'hang out'. This is particularly true with the younger population. It is important for Marketo to offer tools that will allow its clients to easily create and deliver social media messages.

Any experience you may have working on these types of apps will be helpful in developing Marketo's social media messaging tools, whether as a developer or in a different capacity. If you do not have direct experience working on social media messaging apps, talk about your personal social media messaging experience and additional knowledge you may have on the subject from a marketing perspective.

Written by Helen Lee on January 18th, 2019

1st Answer Example

"Through my previous two developer positions, I had the opportunity to learn and work on social media messaging tools. As a developer, I used client feedback to improve these tools and develop new capabilities. I was able to witness firsthand how marketers were able to target their marketing communications to the appropriate populations, thereby allowing for a higher return on their marketing spends. Some issues I have dealt with in the troubleshooting phase of development include the collection of data from these social media messaging apps."

Written by Helen Lee on January 18th, 2019

2nd Answer Example

"In my previous developer roles, I have not had the opportunity to work with social media messaging tools. However, as a user of social media, I understand the capabilities these tools may provide to online marketers. Through social media messaging apps, I have received very targeted messages based on my demographics, interests and search histories. I understand that it is through the collection of data and use of algorithms that online marketers are able to do this. My work with artificial intelligence and database development can provide valuable insight to these aspects of social media messaging tools and I am confident that I can contribute to Marketo's efforts to reach its product goals."

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