As an increasing number of people are accessing content via mobile devices, Marketo wants to ensure that it is offering tools that address these trends. What experience do you have developing mobile applications as it relates to online marketing?

How to Answer
1st Answer Example
2nd Answer Example

Working in an industry such as online advertising, it is crucial that team members keep up with technology trends. As most companies do, Marketo shifts its resources to address trends such as mobile marketing.

If you do not have experience as a developer of mobile applications, but you have some work experience related to it, then mention those. At the very minimum, be prepared and research mobile marketing tools and share what you have learned.

"In my previous position as a developer, I had the opportunity to work on a mobile marketing platform that allowed marketers to manage and measure their mobile marketing efforts in one place. This tool allowed for easy customization, personalization and tracking of marketing campaigns. My responsibility as a developer was to implement additional capabilities based on user feedback. This required me to stay abreast of changing trends in the Online Marketing industry."

"As a developer, I have not had experience working directly with mobile marketing tools. However, I have worked with different marketing technologies such as content management systems and email marketing tools. My work with a variety of clients on these tools helped me gain knowledge on the overall Online Marketing industry, including mobile marketing. I understand there are different mobile marketing tools and platforms available that allow marketers to create, deliver and track mobile marketing campaigns. I understand the importance of making sure marketing content is visually appealing when delivered or viewed on mobile devices."

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How to Answer: As an increasing number of people are accessing content via mobile devices, Marketo wants to ensure that it is offering tools that address these trends. What experience do you have developing mobile applications as it relates to online marketing?

Advice and answer examples written specifically for a Marketo job interview.

28. As an increasing number of people are accessing content via mobile devices, Marketo wants to ensure that it is offering tools that address these trends. What experience do you have developing mobile applications as it relates to online marketing?

How to Answer

Working in an industry such as online advertising, it is crucial that team members keep up with technology trends. As most companies do, Marketo shifts its resources to address trends such as mobile marketing.

If you do not have experience as a developer of mobile applications, but you have some work experience related to it, then mention those. At the very minimum, be prepared and research mobile marketing tools and share what you have learned.

Written by Helen Lee on January 18th, 2019

1st Answer Example

"In my previous position as a developer, I had the opportunity to work on a mobile marketing platform that allowed marketers to manage and measure their mobile marketing efforts in one place. This tool allowed for easy customization, personalization and tracking of marketing campaigns. My responsibility as a developer was to implement additional capabilities based on user feedback. This required me to stay abreast of changing trends in the Online Marketing industry."

Written by Helen Lee on January 18th, 2019

2nd Answer Example

"As a developer, I have not had experience working directly with mobile marketing tools. However, I have worked with different marketing technologies such as content management systems and email marketing tools. My work with a variety of clients on these tools helped me gain knowledge on the overall Online Marketing industry, including mobile marketing. I understand there are different mobile marketing tools and platforms available that allow marketers to create, deliver and track mobile marketing campaigns. I understand the importance of making sure marketing content is visually appealing when delivered or viewed on mobile devices."

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