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Marketo Mock Interview

Question 14 of 30 for our Marketo Mock Interview

Marketo was updated by on January 18th, 2019. Learn more here.

Question 14 of 30

Which email marketing platforms have you worked with in the past and which is your favorite?

By sharing your experience with email marketing platforms (also called ESP - Email Service Providers), hiring managers will get to know your knowledge of the competition and overall industry. Selecting a 'favorite' platform will let them know which aspects you find important when evaluating an email marketing platform. Include reasons you find a specific platform superior over others in the industry. If you have not worked with many, be sure to mention the ones you are at least aware of to showcase your industry knowledge.

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How to Answer: Which email marketing platforms have you worked with in the past and which is your favorite?

Advice and answer examples written specifically for a Marketo job interview.

  • 14. Which email marketing platforms have you worked with in the past and which is your favorite?

      How to Answer

      By sharing your experience with email marketing platforms (also called ESP - Email Service Providers), hiring managers will get to know your knowledge of the competition and overall industry. Selecting a 'favorite' platform will let them know which aspects you find important when evaluating an email marketing platform. Include reasons you find a specific platform superior over others in the industry. If you have not worked with many, be sure to mention the ones you are at least aware of to showcase your industry knowledge.

      Written by Helen Lee on January 18th, 2019

      1st Answer Example

      "Although I am aware of many of the email marketing platforms currently available, I have experience working with Drip and Constant Contact. Although Constant Contact is one of the most well-known platforms, I find that Drip offers more powerful intelligent tools that allow users to make more strategic communication decisions when it comes to segmentation and automation. "

      Written by Helen Lee on January 18th, 2019

      2nd Answer Example

      "My experience with email marketing platforms has been primarily with Constant Contact, but I am familiar with several others including Drip, ConvertKit and MailChimp. I have enough knowledge with these tools to understand that each of them have their pro's and con's. For example, MailChimp has excellent support which may come in handy when dealing with the language they use which is less than straightforward. ConvertKit makes segmentation easy for users, but its automation workflow capabilities are limited compared to other platforms."