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Marketo Mock Interview

Question 5 of 30 for our Marketo Mock Interview

Marketo was updated by on January 18th, 2019. Learn more here.

Question 5 of 30

Artificial intelligence plays an important role in Online Marketing. Marketo would like to ensure its tools continue to include artificial intelligence capabilities. Talk about your experience with or knowledge of artificial intelligence.

Artificial intelligence allows systems to learn from past experiences to complete human tasks such as decision making. In the realm of Online Marketing, examples where artificial intelligence may be used is in building marketing campaign strategies and with chatbots.

Marketo would like to gauge your knowledge of and experience with artificial intelligence. Relate any experiences you may have with it to how it may be used in the Online Marketing industry. If you do not have direct experience with artificial intelligence, then make sure you understand well the definition of it and how it can be used by online marketers.

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How to Answer: Artificial intelligence plays an important role in Online Marketing. Marketo would like to ensure its tools continue to include artificial intelligence capabilities. Talk about your experience with or knowledge of artificial intelligence.

Advice and answer examples written specifically for a Marketo job interview.

  • 5. Artificial intelligence plays an important role in Online Marketing. Marketo would like to ensure its tools continue to include artificial intelligence capabilities. Talk about your experience with or knowledge of artificial intelligence.

      How to Answer

      Artificial intelligence allows systems to learn from past experiences to complete human tasks such as decision making. In the realm of Online Marketing, examples where artificial intelligence may be used is in building marketing campaign strategies and with chatbots.

      Marketo would like to gauge your knowledge of and experience with artificial intelligence. Relate any experiences you may have with it to how it may be used in the Online Marketing industry. If you do not have direct experience with artificial intelligence, then make sure you understand well the definition of it and how it can be used by online marketers.

      Written by Helen Lee on January 18th, 2019

      1st Answer Example

      "I believe artificial intelligence helps companies make informed decisions more quickly. It also allows companies to mimic human interaction online, thereby making it more likely to create a personal connection with customers in a cost efficient manner. I have experience implementing artificial intelligence into chatbots for a large e-commerce company. Our team used large data sets to develop algorithms used by chatbots to address customer service issues online. The development was an ongoing process of adjusting algorithms to ensure customer communications effectively and efficiently addressed the issues."

      Written by Helen Lee on January 18th, 2019

      2nd Answer Example

      "I do not have experience working directly with artificial intelligence, but I am confident my knowledge and interest in the subject will add value to the product development work at Marketo. From an Online Marketing perspective, artificial intelligence helps marketers to create personalized online messages with little or no human intervention. This will allow companies to quickly send messages to targeted populations with the most effective messaging at the right time and through the right channel. In addition, with the advent of voice assistants such as Alexa, voice search will be an important aspect of online marketing and artificial intelligence plays a role in this as well. As algorithms improve over time, voice search will become more reliable and used more frequently."