How to Answer: As Marketo continues to develop and offer new social media marketing products and services, what skills do you provide that you believe would provide value to our efforts?
Advice and answer examples written specifically for a Marketo job interview.
6. As Marketo continues to develop and offer new social media marketing products and services, what skills do you provide that you believe would provide value to our efforts?
How to Answer
Begin your response by sharing your general knowledge of the types of products/services offered by Marketo. When you talk about your skills, mention how they may align with future products/services offered.
As part of your response, you may choose to indicate any particular types of products/services you believe Marketo should focus on. Another option would be to identify particular social media platforms Marketo's new products/services should target.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Based on my research and previous knowledge, I know Marketo offers products that increase the efficiency and effectiveness of marketers' social media marketing efforts. I believe my experience in the industry coupled with my programming skills will be helpful in identifying and developing future products offered by Marketo. My Java and Ruby on Rails programming skills will be helpful in the development of new applications. In addition, my project management skills will also be useful as a product is taken from development to market release. A data integration and analysis tool for social media platforms will be helpful as more and more companies look to make informed data driven marketing decisions."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"I am very familiar with Marketo's social media marketing tools. I know that all of them provide marketers a way to seamlessly connect with a variety of social media platforms, expanding their overall capabilities. I believe my database skills will be beneficial to product creation efforts at Marketo. The most valuable social media marketing tools aggregate data allowing marketers to monitor their social media efforts and improve their strategies within different platforms. I am confident my database programming skills will help find and evaluate the data value created by future tools. My experience will ensure the tools' data analytics capabilities run efficiently and maximize return on marketing investments. As marketers look to make and implement decisions quickly, a tool that combines analysis and execution would provide great value. This would require a thorough analysis of available tools and strategic planning to improve on current industry offerings."