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Marketo Mock Interview

Question 9 of 30 for our Marketo Mock Interview

Marketo was updated by on January 18th, 2019. Learn more here.

Question 9 of 30

More third party apps are being developed for specific social media platforms. What third party apps are you aware of that provide added value in increasing the effectiveness of a particular platform?

Knowledge and experience with third party apps in this area is valuable as a team member at Marketo, as it is always looking for ways to broaden its product offerings. This is particularly the case as marketers are looking to get a higher return on their social media marketing dollars.

As you mention particular third party apps, be sure to discuss how it improves on a particular social media platform feature. Also point out how this app can provide value to social media marketing efforts.

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How to Answer: More third party apps are being developed for specific social media platforms. What third party apps are you aware of that provide added value in increasing the effectiveness of a particular platform?

Advice and answer examples written specifically for a Marketo job interview.

  • 9. More third party apps are being developed for specific social media platforms. What third party apps are you aware of that provide added value in increasing the effectiveness of a particular platform?

      How to Answer

      Knowledge and experience with third party apps in this area is valuable as a team member at Marketo, as it is always looking for ways to broaden its product offerings. This is particularly the case as marketers are looking to get a higher return on their social media marketing dollars.

      As you mention particular third party apps, be sure to discuss how it improves on a particular social media platform feature. Also point out how this app can provide value to social media marketing efforts.

      Written by Helen Lee on January 18th, 2019

      1st Answer Example

      "Through my work experience with social media marketing technology, I am familiar with SocialDrift and Grytics. SocialDrift is a third party app for Instagram that automates Instagram interactions using machine learning. This app increases engagement with Instagram users through likes, comments and follows, ultimately increasing a brand's exposure on this social media platform. Grytics is an app that gathers data on Facebook groups that help businesses make better decisions on messaging and targeting to these populations. The app consolidates this information so marketers do not have to spend the time reading every post."

      Written by Helen Lee on January 18th, 2019

      2nd Answer Example

      "My app development work has given me the opportunity to learn about a few third party apps associated with social media platforms. The companies developing the apps understand the need to make these apps more efficient and effective for marketers. Yotpo is an app used with Instagram that allows it to aggregate all posts with pictures related to a certain brand or product. Once aggregated, the app takes care of contacting these Instagram users to see if their posts can be used through its company account. This app saves marketers time and money by conducting this task efficiently. TweetDeck is another app of value to marketers, particularly those using Twitter as it allows them to schedule, monitor and queue up tweets in one place. This save marketers time and allows them control over targeting and the timing of their messages."