Recruiters and hiring managers often receive hundreds of applications per job. If you are lucky enough to land an interview, make some effort to conduct research on the opportunity. Think about how this job will help you in your career. It's important for you to know not only what you have to offer them, but what they can do for you. While your passion and excitement about the job are important, it's always good to have some hard facts to back it up. IE: "I have heard great things about your company and I know I would be a great fit for this job," is not very specific.

If you find recent news articles or press releases which talk about the company's accomplishments, mention how that impressed you.