Data security continues to be a concern for marketers when executing Digital Advertising campaigns. What security issues do you find important as it relates to Digital Advertising and how can your knowledge/experience help us at Marketo?

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1st Answer Example
2nd Answer Example

Securing the personal data of its customers has been a top concern for many companies. When responding to this question, relay your knowledge of data security as it relates to Digital Advertising. Include any experience you may have working with security-related projects or issues. Before joining its team, Marketo will want to know that you are aware of the security issues companies face when executing Digital Advertising campaigns.

"Although the use of personal data allows marketers to better target and customize their digital ads, keeping the data secure is of utmost importance. In a few of my roles with previous employers, we have continuously worked to monitor our data security measures to ensure we did not lose the trust of our customers. I have worked on task forces that evaluated new policies and technologies available to secure data within our warehouses. This team was responsible for how data was used within and outside the company. My experience working on these teams give me a better understanding of how to test and monitor the security features of Marketo's products before it's released to clients."

"While working at a variety of companies, I learned how important it is to understand how the stored customer data is being used internally and externally. In addition, when transmitted externally to outside vendors, it is important the transmission is secure to avoid personal customer data being unknowingly shared. Digital Advertising uses vasts amounts of data for the execution and evaluation of campaigns, and I have worked with marketers to ensure that any data sharing is done so with the highest security measures in place. When transmitted externally, I also certified that the partner receiving the data also had high security levels implemented into its system. With my knowledge of security issues, I have no doubt that I will be able to help Marketo continue to offer security measures in its product to put its clients' minds at ease."

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How to Answer: Data security continues to be a concern for marketers when executing Digital Advertising campaigns. What security issues do you find important as it relates to Digital Advertising and how can your knowledge/experience help us at Marketo?

Advice and answer examples written specifically for a Marketo job interview.

11. Data security continues to be a concern for marketers when executing Digital Advertising campaigns. What security issues do you find important as it relates to Digital Advertising and how can your knowledge/experience help us at Marketo?

How to Answer

Securing the personal data of its customers has been a top concern for many companies. When responding to this question, relay your knowledge of data security as it relates to Digital Advertising. Include any experience you may have working with security-related projects or issues. Before joining its team, Marketo will want to know that you are aware of the security issues companies face when executing Digital Advertising campaigns.

Written by Helen Lee on January 18th, 2019

1st Answer Example

"Although the use of personal data allows marketers to better target and customize their digital ads, keeping the data secure is of utmost importance. In a few of my roles with previous employers, we have continuously worked to monitor our data security measures to ensure we did not lose the trust of our customers. I have worked on task forces that evaluated new policies and technologies available to secure data within our warehouses. This team was responsible for how data was used within and outside the company. My experience working on these teams give me a better understanding of how to test and monitor the security features of Marketo's products before it's released to clients."

Written by Helen Lee on January 18th, 2019

2nd Answer Example

"While working at a variety of companies, I learned how important it is to understand how the stored customer data is being used internally and externally. In addition, when transmitted externally to outside vendors, it is important the transmission is secure to avoid personal customer data being unknowingly shared. Digital Advertising uses vasts amounts of data for the execution and evaluation of campaigns, and I have worked with marketers to ensure that any data sharing is done so with the highest security measures in place. When transmitted externally, I also certified that the partner receiving the data also had high security levels implemented into its system. With my knowledge of security issues, I have no doubt that I will be able to help Marketo continue to offer security measures in its product to put its clients' minds at ease."

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