Marketo understands that managing social media marketing efforts can be difficult and time consuming for its clients. What are some different social media marketing tools or technology available to marketers?

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1st Answer Example
2nd Answer Example

Marketo's hiring managers are interested in candidates with some knowledge or experience with social media marketing technology or tools. Knowledge of current offerings in the industry will help Marketo better address unmet needs of current and future clients.

Begin by talking about some general categories of tools and offer up specific examples of each. Remember to touch upon the benefits these tools may offer marketers.

"As a developer, my work with corporate marketing departments gave me an understanding of different tools available to marketers to help them manage social media marketing efforts. There are platforms that help them track and manage their marketing on different social media channels in one place. A popular product in this category is Buffer - a tool which supported by many third party applications. Another type of tool is related to social media content management. Buzzsumo is an example of this type of tool as it, using data, helps determine worthy content topics and identifies the best social media channels to post the content on."

"Working in the marketing technology industry, I have been exposed to many different tools marketers use to manage their social media marketing. There are tools that help marketers create content including Canva which is a user friendly graphic design application allowing the quick creation of visuals for their social media channels. Other tools help with the scheduling of social media content. Edgar is an example of this type of tool as it allows marketers to schedule content on different channels and redistribute it at scheduled intervals to followers who may not have viewed it earlier."

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How to Answer: Marketo understands that managing social media marketing efforts can be difficult and time consuming for its clients. What are some different social media marketing tools or technology available to marketers?

Advice and answer examples written specifically for a Marketo job interview.

8. Marketo understands that managing social media marketing efforts can be difficult and time consuming for its clients. What are some different social media marketing tools or technology available to marketers?

How to Answer

Marketo's hiring managers are interested in candidates with some knowledge or experience with social media marketing technology or tools. Knowledge of current offerings in the industry will help Marketo better address unmet needs of current and future clients.

Begin by talking about some general categories of tools and offer up specific examples of each. Remember to touch upon the benefits these tools may offer marketers.

1st Answer Example

"As a developer, my work with corporate marketing departments gave me an understanding of different tools available to marketers to help them manage social media marketing efforts. There are platforms that help them track and manage their marketing on different social media channels in one place. A popular product in this category is Buffer - a tool which supported by many third party applications. Another type of tool is related to social media content management. Buzzsumo is an example of this type of tool as it, using data, helps determine worthy content topics and identifies the best social media channels to post the content on."

2nd Answer Example

"Working in the marketing technology industry, I have been exposed to many different tools marketers use to manage their social media marketing. There are tools that help marketers create content including Canva which is a user friendly graphic design application allowing the quick creation of visuals for their social media channels. Other tools help with the scheduling of social media content. Edgar is an example of this type of tool as it allows marketers to schedule content on different channels and redistribute it at scheduled intervals to followers who may not have viewed it earlier."

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