As an active contributor to the development of Marketo's products, it is helpful for technical team members to have some knowledge of or experience with digital marketing. What experience have you had with digital marketing?

Having some knowledge of digital marketing is helpful as the development of Marketing Automation platforms and tools as you understand which product specifications and capabilities would be important for marketers managing digital campaigns. It is important to, at least on a general level, understand the process marketers go through from planning to launching to tracking.

As part of your response, talk about why you think it might be important to have this digital marketing knowledge. If you have not had digital marketing experience in a work setting, talk about what you know from your research and how having this knowledge helps you become a better Marketing Automation platform/tool developer.