How to Answer: As an active contributor to the development of Marketo's products, it is helpful for technical team members to have some knowledge of or experience with digital marketing. What experience have you had with digital marketing?
Advice and answer examples written specifically for a Marketo job interview.
25. As an active contributor to the development of Marketo's products, it is helpful for technical team members to have some knowledge of or experience with digital marketing. What experience have you had with digital marketing?
How to Answer
Having some knowledge of digital marketing is helpful as the development of Marketing Automation platforms and tools as you understand which product specifications and capabilities would be important for marketers managing digital campaigns. It is important to, at least on a general level, understand the process marketers go through from planning to launching to tracking.
As part of your response, talk about why you think it might be important to have this digital marketing knowledge. If you have not had digital marketing experience in a work setting, talk about what you know from your research and how having this knowledge helps you become a better Marketing Automation platform/tool developer.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Through my prior work experience, I had the opportunity to work with a few marketing teams tasked with the launch and management of digital marketing campaigns. My role was to ensure, from a technical perspective, that they had the necessary tools to successfully launch and evaluate their campaigns. Although this was not specifically a developer role, I learned a great deal about the needs of a digital marketer, and I believe, with the combination of this knowledge and my technical skills, I can make major contributions to Marketo's Marketing Automation platform."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"Although I do not have direct experience working with a digital marketing team, I have an in-depth understanding of how digital campaigns are planned and executed. This knowledge is based on my experience as a customer receiving digital marketing pieces as well as research I have conducted. My understanding of the process digital marketers undergo to successfully plan and execute a campaign gives me a clear perspective on what capabilities they look for in a Marketing Automation tool or platform. My research included informational interviews with digital marketers in my professional network."