The interviewer wants to hear your definition of excellent customer service to see that you have the traits and qualities they are looking for in a candidate. Your patients are considered customers because they are paying for your service and expertise and making the organization a profit. Excellent customer service can be taking the time to listen and acknowledge your patients' concerns, greeting them with a smile and by their preferred name, offering compassion and empathy, visiting them in recovery after a procedure to see how they are doing, and attending to their loved one's needs. Give an example of how you define and offer excellent customer service to your patients.