"To start, I would clarify the company's online marketing goals and what kind of results we want. Is the goal to increase brand awareness or brand loyalty? Are we trying to boost revenue or acquire more customers? I'd also take a look at what types of online marketing have - and have not - worked in the past for the company. Then, I'd break down my budget based on priorities and what I believe will be successful in conjunction with the 70-20-10 rule of thumb for online marketing budget allocation. So, I would spend approximately 70% of the budget on strategies that I already know work well for the business, 20% on new strategies like targeting new segments and introducing new products, and 10% on experimental strategies and emerging technologies. After I decide on the allocations and the campaigns run, I'll make sure that we track, analyze, and document everything. The results will impact the next month's allocation decisions, and so on."