Online Marketing Mock Interview
Master 30 Online Marketing interview questions covering SEO, PPC, analytics, and campaign strategy.
Question 8 of 30
What is SEO, and how will you utilize it in your online marketing strategy for our company?
How to Answer
Example Answer
Community Answers
The interviewer wants to know that you're familiar with search engine optimization (SEO) and how it works so you'll be able to use it effectively as part of their online marketing strategy. Since this question combines a knowledge assessment with application, you'll want to start with a brief description of what SEO is and then delve into how you will use it to benefit them.
"Search engine optimization, or SEO, is an online marketing strategy that aims to increase the visibility of a website in search results on search engines like Google. It's obviously very important to make sure your site is showing up high in the results so you get more traffic - that is, customers - to your website. In the past, I optimized company websites - making them more usable and trusted - so they ranked well in searches, and I will do this for your website too. I'm familiar with the adjustments that can be made to websites - things like title tags, content, site speed, and more - to ensure they rank high in search results."
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