"I originally became interested in online marketing because I loved communicating and brainstorming creative ideas. I love the challenge of coming up with innovative and fun ways to engage customers and earn their loyalty. So, for me, a lot of the joy comes from brainstorming and being creative with communication. As I've gained more experience, however, I've also discovered that I have an analytical side, and it's important to me that the data backs-up the success of my campaigns. I see that as a challenge, too I love working hard and creatively on a campaign and then proving its effectiveness via analytics and data analysis."