How to Answer: Why do you think that online marketing will be more beneficial for our company versus traditional marketing?
Advice and answer examples written specifically for an Online Marketing job interview.
3. Why do you think that online marketing will be more beneficial for our company versus traditional marketing?
How to Answer
Obviously, the company believes in the value of online marketing since they are interviewing you for this role. With this question, the interviewer wants to hear why YOU think online marketing will be more effective than traditional marketing methods for the company. This sort of question will require your knowledge and expertise in the industry as well as prior research on the company, audience, and products.
Written by Marcie Wilmot on October 29th, 2020
Answer Example
"There are definitely a lot of traditional marketing methods that work successfully. That said, I strongly believe in the benefits of online marketing, particularly as internet and social media usage continue to soar. To begin with, online marketing platforms will allow your company to reach out to a larger, and also very relevant, audience at a reasonable cost. Many traditional methods are very expensive, and they aren't often as easy to segment the audience. Online marketing will also allow you to track and analyze your campaign performance and ROI in nearly real-time, unlike most traditional marketing methods. For these reasons, and others, I believe online marketing will be beneficial for your company."
Written by Marcie Wilmot on October 29th, 2020