"There are definitely a lot of traditional marketing methods that work successfully. That said, I strongly believe in the benefits of online marketing, particularly as internet and social media usage continue to soar. To begin with, online marketing platforms will allow your company to reach out to a larger, and also very relevant, audience at a reasonable cost. Many traditional methods are very expensive, and they aren't often as easy to segment the audience. Online marketing will also allow you to track and analyze your campaign performance and ROI in nearly real-time, unlike most traditional marketing methods. For these reasons, and others, I believe online marketing will be beneficial for your company."