"As an online marketer, I have always enjoyed communication, especially writing. So, the use of content to draw in new customers and engage existing ones is of great interest to me. I am continually watching and learning more about this trend, even on my own personal time. In my last role, one of our clients relied heavily on content marketing, so I had the opportunity to learn how to strategize and execute in this area. We listened to the target audience, understood their needs, and then produced content across multiple digital channels to engage them. I worked with colleagues who were experts in SEO and social media to do this, and we used Google Analytics to track the results and adjust our strategy. I definitely enjoyed this experience and look forward to working even more with content in the future."