What strategy would you employ to improve our business with online marketing?

"To create an effective online marketing strategy for your company, I would perform several steps. To start, I would investigate how your company is positioned from a marketing standpoint; what problems do your products solve for customers, and do your marketing messages convey this? I would then analyze your competitors and determine the company's strengths and weaknesses in comparison to its competitors. I would take a look at the marketing methods that the company currently uses and how well they are working. At the end of all this investigative research, I would come up with an online strategy that would increase traffic to your website and increase conversions."