Online Marketing Mock Interview
Master 30 Online Marketing interview questions covering SEO, PPC, analytics, and campaign strategy.
Question 17 of 30
In your opinion, what is the difference between content marketing and content strategy?
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Example Answer
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Your interviewer will likely follow-up on knowledge-based questions like this one with questions pertaining to your experience, so be sure to prepare some examples of each of these in advance. In this case, the interviewer wants to see if you understand the differences between content marketing and content strategy, both of which are being utilized more and more frequently in online marketing. Prepare for this question before the interview so when the moment comes you can easily offer an explanation.
"Right off the bat, I view content strategy as the umbrella that reaches out over content marketing. It is concerned with the planning and implementation of online content and involves user testing, website audits, competitive analysis, and the tracking of key performance indicators. It determines what kind of content will be effective for the target audience. Meanwhile, content marketing is the creation of that online content. It provides customers with relevant information that guides and engages them and builds brand loyalty."
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