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Marketing Coordinators aid the Marketing team of a business or company with a variety of tasks. These tasks may differ depending on the sizes of the business/company and its Marketing department. Marketing Coordinators working within smaller Marketing departments usually have a larger variety of roles than those who work in larger ones.
In many cases, Marketing Coordinators working in larger departments serve more in a support role. They may support sales teams or managers from other groups within Marketing. Tasks may include running reports, dealing with billing for services from external vendors, managing inventory of promotional materials, conducting secondary research on competitors, managing calendars, creating sales and marketing presentations, and serving as a liaison between Marketing and other departments within the company.
Marketing Coordinators in smaller companies may be responsible for the tasks listed above in addition to analysis of various Marketing data, creation of promotional materials, managing the company's online presence which may include social media, monitoring and managing Marketing budgets, maintaining Marketing databases and providing input for Marketing strategies.
It is important Marketing Coordinators have, at minimum, a general knowledge of Marketing concepts as well as analytical skills, and a basic knowledge of financial concepts to manage budgets and support sales staff. Strong project management, prioritization and communications skills are crucial as Marketing Coordinators work on several tasks at once and with many different people internally and externally. Intermediate to advanced computer skills are a must as a Marketing Coordinator - specifically with programs such as Excel, Adobe Photoshop/Illustrator, PowerPoint, and those related to data report creation.
To prepare for an interview for a Marketing Coordinator position, you should research the company and the industry in which it competes. Marketing Coordinator job descriptions can vary widely from company to company, so it is important to understand, as much as possible, what the job entails and what qualifications they are looking for in a candidate. Think of ways you have dealt with similar responsibilities in past positions and how your skills match the qualifications that they are looking for in a candidate. On a more general level, your answers to interview questions should reflect your understanding of marketing concepts. Because Marketing Coordinators tend to have many roles in a Marketing department, it will be important to think of situations where you were able to utilize and strengthen your organization and prioritization skills. Always be ready to speak about your technical skills which may include report generating tools, web tools, analytical software and design tools such as Photoshop and Illustrator.