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Field Marketing includes the executing of Marketing strategies outside the walls of the company, closer to the consumer. Field Marketing Managers may be responsible for local marketing and promotions campaigns and/or managing sales teams within a specific geographical area. In the retail and restaurant industries, Field Managers may also be responsible for managing relationships with franchisees or corporate store team members.
Field Marketing Managers should have knowledge of promotion techniques and also have experience building and executing Marketing promotions. They should have excellent communication skills and be able to articulate the marketing and business objectives to sales teams, franchisees, field marketers and other team members who have direct contact with customers. Analytical skills are required to understand research and financial analyses that help determine whether Field Marketing efforts are helping to achieve business objectives. In addition, it is important Field Marketing Managers have the ability to tailor promotions and marketing efforts based on the geographic locations and demographics of the markets.
In preparation for an interview for a Field Marketing Manager position, be ready with specific examples of your work that demonstrate your promotional and local marketing knowledge, creativity, and communication skills.Think of marketing campaigns that were particularly creative and successful, in which you played a major role. When explaining these campaigns in detail, be sure to concentrate on your contribution to the campaign. Expect to explain why you found these particular local campaigns to be successful. Also, thoroughly research the company, its products/services and the industry in which it competes. Be aware of past and current local marketing campaigns and promotions that it has run.
It will also be important to convey the strength of your analytical and strategy building skills. Hiring managers will want to understand the process you go through to create your campaigns, including how you go about understanding your local target market and managing your local marketing budget. Since you will be working with many people in the field and potentially have direct customer interaction, interviewers will also be looking to get a sense of your soft skills such as communication, teamwork, and leadership. When speaking of your experiences, be sure to incorporate examples of these within your interview answers.