McKinsey & Company Mock Interview
Master 35 McKinsey interview questions covering case studies, problem-solving, and fit assessments.
Question 14 of 35
What steps do you take when researching a new market or industry?
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Kevin Downey has an extensive background in business management, recruiting, branding and marketing. He's volunteered his career coaching services at job fairs, lecturing on interview techniques and crafting winning resumes and cover letters.
A successful management consultant will have their own unique approach or favorite web tools when conducting market research. There is a wide range of methodologies, and what works well for one person may not work well for you. Your interviewer is curious about your approach to laying the groundwork and why you prefer the approach you do. Walk the interviewer through your process when researching a market or industry, and describe what your approach would bring to McKinsey and Company.
Kimberly is a freelance writer and editor with a decade of experience in the education field, including her time as a pre-kindergarten teacher.
"When I take on a project within a new market or industry, I will find someone in my network that I know, trust, and admire, and ask for 30 minutes of their time. Essentially, I want to interview a subject matter expert. I will uncover their best resources and research thoroughly from there."
Kimberly is a freelance writer and editor with a decade of experience in the education field, including her time as a pre-kindergarten teacher.
"I have strong research skills and a three-step process for learning about a new market or industry. First, I find what I can from reputable online resources. Next, I create a list of questions that need answering. Third, I source a subject matter expert from my network I can ask these questions. It's important to use a wide variety of reputable sources when conducting research and collecting findings."
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