"I had worked with a VP in the company, the CEO, and a member of the board to craft a strategic national roll-out plan that included which companies and pitches I would be responsible for, and what they would handle. Two months later, after working on the strategy each week as a collaborative team, I was informed that we were putting a pause on the project until further notice. The executives thought the company wasn't ready for such big clients yet, so instead, I had to scale the national roll-out back to be a local market strategy. After the initial sting and frustration of pulling out of the project, I was able to use that same framework to plan local market roll-outs in several major cities effectively. It proved to be a good learning experience, overall."