Facebook Marketing Interview Questions & Answers
Table of Contents
- 1. Behavioral Questions
- 2. Common Questions
- 3. Competency Questions
- 4. Discovery Questions
- 5. Education Questions
- 6. Goals Questions
- 7. Industry Knowledge Questions
- 8. Knowledge Questions
- 9. Leadership Questions
- 10. Management Questions
- 11. Operational Questions
- 12. Situational Questions
- 13. Technical Questions
Behavioral
1. How well do you take criticism?
Why the Interviewer Asks This Question
Interviewers often ask candidates how they handle criticism in the workplace to assess how well they handle challenging situations and determine whether they can accept and apply constructive criticism. By evaluating your ability to accept criticism, they can learn more about you as an employee and how you would perform in a new workplace. They want to understand how well you can adapt and perform in challenging situations and unstructured environments.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
When preparing for your interview, choose a compelling and honest story that can articulate a real-life experience where you received constructive feedback from your manager or peer at your workplace. During the interview, describe the situation and explain what feedback you received and from whom. Elaborate on how you reacted when you received the feedback. Show that you maintained a calm and composed attitude and were not defensive to the person who gave you the feedback.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"I have been working in leadership positions in marketing for the past ten years. I always encouraged my peers and subordinates to share their feedback and tell me if they thought I could do something better. I encouraged my team to complete peer reviews and created a safe space to provide constructive criticism and feedback. For example, a few individuals said that I did not explain my expectations clearly in the team meetings and that I left a team under-staffed. I always tried to respond positively to their criticism, taking into account what they said and finding ways to make changes that positively addressed their concerns. In my opinion, leaders and managers see things from a different perspective than employees, and we may miss something that matters to the team. I think it's important to stay humble, avoid getting defensive, listen carefully to any criticism from our subordinates and colleagues, and encourage them to share their feedback with us when they see a problem. I've been following this philosophy for years and plan to continue to do so if I'm hired in this role with Facebook."
Written by Sue Oberliesen on May 27th, 2022
Behavioral
2. Have you ever been in a challenging team situation? What did you do to move towards a resolution?
Why the Interviewer Asks This Question
Interviewers pose this question when good teamwork is essential to their work environment and company culture. The goal is to find out how you deal with clients and team members who work or believe differently than you do. They are trying to find out if you can bridge differences and work towards effective solutions. Facebook hiring managers want to hire open-minded, innovative candidates who can manage disagreements with other team members and leaders.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
This question offers you the opportunity to discuss some of the characteristics that enable you to work well with your co-workers, supervisors, and clients. The ability of team members to collaborate effectively is critical to productivity and marketing success. Telling a story from your past is an effective way to communicate your strengths as a team member. Use the STAR (Situation, Task, Action, Result) interview response technique. In your answer, while you want to focus on how you helped the group achieve a resolution, try not to focus too much on your individual successes. Be sure to end on a positive note so that your interviewer sees you as a proactive problem-solver and a team player.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"During my last position as a marketing associate with an advertising firm, a client had last-minute changes and suddenly wanted to revise an entire campaign strategy two days before launch. The client was unhappy with the team's first draft, so we were tasked with redoing the entire plan. We organized a two-day brainstorming session and worked for several hours each day. I asked to take the lead on putting together a new deck. This was challenging and an opportunity to apply my strong visual presentation skills. The client was very impressed with how quickly we were able to pivot and put together a new campaign."
Written by Sue Oberliesen on May 27th, 2022
Behavioral
3. What would be your biggest challenge coming into this role?
Why the Interviewer Asks This Question
The interviewer's goal is to assess whether the position is a good fit for you. To determine fit, interviewers will often try to figure out which aspects of the job will be the toughest for you to master.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
The best way to approach this question is to analyze the job and think about which tasks will be most difficult for you based on your past experiences. Selecting a knowledge or skill area that you lack is generally more advisable than choosing a personality trait that would be hard to change. Start by breaking down the job into its various components and thinking about what you need in terms of skills and knowledge to accomplish each task. Think about elements of the job that will require learning or adjustments on your part.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"I want to be immediately effective in this role. As such, I would make it my goal to gain a rapid understanding of operations and the unique contribution of each department to satisfying strategic objectives. I may encounter blind spots along the way, but I would accept that as part of the learning process and incorporate those lessons into my work."
Written by Sue Oberliesen on May 27th, 2022
Behavioral
4. Describe your own personal experience on Facebook.
Why the Interviewer Asks This Question
The interviewer is looking for an overall view of your past experiences using Facebook. They may be digging in to know whether you have a good history of using Facebook without any instances of being banned. They may also be interested in your knowledge of how to use Facebook to its full potential and whether you have a business account and know how to place ads.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
The best strategy for responding to this question is to inform them about your Facebook account (you definitely should have a Facebook account if you are serious about working for them) and demonstrate that you know how to place ads and use them for networking purposes. This is where your previous research becomes essential. You want to come across as knowledgeable and enthusiastic about Facebook.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"I have an active Facebook account. It's a wonderful place to connect with business associates, peers, and friends. Facebook has also been a great tool for gathering knowledge and opinions on products, services, and events. In my last role as a marketing coordinator, I was responsible for promoting events to encourage potential users to try our products. Many people would give us feedback on the event, their experiences, and thoughts on our products by using photographs or videos and posting them on Facebook. It was a great way to gather knowledge and feedback and help us improve and promote our events and products for the future."
Written by Sue Oberliesen on May 27th, 2022
Behavioral
5. Can you describe your greatest success in marketing?
Why the Interviewer Asks This Question
The employer wants to know your most valuable accomplishments. When you answer this question, you provide the interviewer with insight into your personality, what you consider an accomplishment worth mentioning, and what you have achieved in your work.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
Choose an accomplishment that is relevant to this job and employer and, preferably, relatively recent. Consider discussing accomplishments that resulted in positive feedback from a colleague or a client/customer. Take some time before the interview to analyze the job description and other information you can find out about Facebook from their website, articles, and other employees. Consider which of your accomplishments fits best with this job and this company, and discuss that example during the interview. Don't ramble while describing your accomplishment, and don't include irrelevant details.
Written by Sue Oberliesen on May 27th, 2022
entry-level Example
"My greatest professional achievement was completing my Bachelor's degree in four years with a 3.9 GPA. I had no financial support from my family and had to work a full-time job while pursuing my Marketing degree. That taught me to prioritize my time, build great organizational habits, and stay focused on my goals. I'm proud of this accomplishment, and I feel that what I learned will give me a big advantage in my career now."
Written by Sue Oberliesen on May 27th, 2022
senior-level Example
"My greatest professional achievement was turning around the success of my last employer's Marketing department. When I joined, the entire team was struggling, and we were failing to hit our quarterly goals. They hired me to create a new marketing plan, which I designed and implemented without any guidance. Within six months, we were achieving 20-25% above our goals, and my marketing plan brought in an additional $3 million in revenue for the company through the second half of last year. This additional revenue brought the company from an operating loss each quarter to profitability."
Written by Sue Oberliesen on May 27th, 2022
Behavioral
6. What would you do in the first 30 days of working at Facebook?
Why the Interviewer Asks This Question
Interviewers place the highest value on candidates who will be assertive about learning the job, blend in with the team, and become productive as soon as possible. They want to understand your priorities and process for transitioning to a new organization.
Written by Sue Oberliesen on May 27th, 2022
Focus Your Answer On
It would be best to say that you're interested in learning as much as you can within the first month of starting at Facebook. Express your interest in meeting as many people as possible and getting to know everyone on your team. Also, show that you're interested in talking to people on other teams, even if they're not in marketing so that you can get a big-picture view of the organization and feel for how your team fits into their mission. An appropriate answer to this question will vary based on your position and experience level. For a manager-level position, an answer should likely include a plan, where an entry-level interviewee can mention the need to gain experience and learn from colleagues.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"I plan to spend the first month learning as much as possible and getting to know my team. I'll also work on cultivating positive relationships with other co-workers. In past roles, I found it very helpful to introduce myself to key partners in other departments and learn their expectations for someone in my role."
Written by Sue Oberliesen on May 27th, 2022
Behavioral
7. Describe the personality of a manager you’d never want to work for.
Why the Interviewer Asks This Question
The hiring manager may ask this question to understand the management style you prefer working in since not everyone appreciates the same management style. Employees thrive under different conditions, and many hiring managers want to know the circumstances that allow a candidate to shine and what holds them back.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
Though this question may come off as negative, it's best to give a positive response. You still want to be honest, so talk about the traits you find admirable first. Then, briefly mention why the opposite of those good traits would be undesirable in the workplace. Express your willingness to work with all kinds of people regardless of your differences.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"I'm pretty adaptable and have experience working with many different management styles from my gig work on Upwork. However, I would struggle the most with a manager who didn't provide constructive feedback. I believe that feedback is an opportunity to learn and grow, but it can only serve that function if it is actionable and can help me enhance my capabilities. As a result, a manager that prefers to berate over being supportive is not ideal for me."
Written by Sue Oberliesen on May 27th, 2022
Behavioral
8. Tell me about a time you had to deal with a co-worker who wasn’t doing their fair share of the work. What did you do, and what was the outcome?
Why the Interviewer Asks This Question
Facebook interviewers will want to know how well you get along with your colleagues and managers to predict whether you would be a valuable contributor to their current marketing team. They are also trying to learn whether you are coachable and how well you function under stress.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
When answering questions, keep in mind that your tone of voice is as important as your response. No one likes a whiner, especially within a collaborative work environment. Keep your tone positive and steer away from criticizing former managers and colleagues. The best way to answer this question is to use the STAR interview response technique, which allows you to describe a situation that occurred in your past. In your response, you'll convey the relevant Situation, a Task (or challenge) you needed to address, the Action you took, and the Result of your action.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"I worked closely with a co-worker who, for the most part, always carried her fair share of the workload. During the pandemic, working on a project with a tight deadline, I realized her contributions to the project were very minimal. I decided to wait until after the project to speak with her. I'm glad I did because I learned she'd been going through a tough time in her personal life, and she appreciated my willingness to go the extra mile to complete the project on time. As a result, we developed a close working relationship, and our ability to work well together significantly increased."
Written by Sue Oberliesen on May 27th, 2022
Behavioral
9. Have you ever faced a conflict with a fellow employee, and how did you handle it?
Why the Interviewer Asks This Question
In addition to employees with a collaborative nature, Facebook is looking for employees who can motivate their team, resolve conflicts, drive alignment, and build relationships. Most roles at Facebook will involve working in teams and leading them when appropriate. Some of the leadership skills that the interviewer is looking for with a question like this include how you earn trust, process and grow from difficult experiences, support the people around you, and overcome difficult situations.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
Show that you have empathy and conflict resolution skills, particularly if you're interviewing for a manager role. To answer this question successfully, assure your interviewer that you are a good listener and can accept opposing views without getting upset. Past behavior often indicates how you would react to comparable future situations, so provide a real-life example. Emphasize the resolution that took place rather than dwelling on the conflict itself. Use the STAR approach when answering this question.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"I was working as a project manager on a marketing project, and one of the junior marketing coordinators was constantly late finishing tasks. When I approached her about it, she reacted defensively. I kept calm, acknowledged that the deadlines were challenging, and asked how I could assist her in improving her performance. We found a safe space to talk, and she calmed down. She told me that she was involved in another project with tasks that were not in her job description. After a meeting with the other project manager, we came to a resolution that alleviated her workload. For the remainder of the project, she delivered great work."
Written by Sue Oberliesen on May 27th, 2022
Behavioral
10. What is a marketing campaign that you found effective recently?
Why the Interviewer Asks This Question
Interviewers ask this question to learn more about the type of marketing campaigns you find effective and use as inspiration for your work. They're looking for you to expand on why you liked it and that you are open-minded - open to the opinions and ideas of others.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
Make sure to research marketing campaigns of companies you're interested in and award-winning marketing campaigns from the past few years. Once you choose a campaign, find the brand's positioning or mission statement and have data points on hand that showcase why the campaign was successful. There's no right or wrong campaign to choose. You can only get bonus points by expanding on why you like it. Lastly, show enthusiasm - if it's your favorite campaign, it should show.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"The most recent campaign that stood out to me was Coinbase's ad during the 2022 Super Bowl. I did some follow-up research on the strategy for the ad, and there are several reasons I liked it. The ad is vague but enticing, making the viewer wonder what is going on. There's no branding, so the only way to find out more is to scan the QR code. It was an excellent example of how creativity can beat all marketing and branding best practices. Finally, the creative cost was low, and they got a big bang for their buck. Other companies spend millions on creating Super Bowl ads, whereas Coinbase used that money to buy twice the standard 30-second airtime."
Written by Sue Oberliesen on May 27th, 2022
Behavioral
11. Why do you want to work at Facebook?
Why the Interviewer Asks This Question
The primary reason interviewers ask this question is to understand your motivations for joining the company. They are trying to determine if you've done your research, if the prospect of working with the company excites you, and if your values align with the company's values, goals, and vision.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
This is where your research of the company website, blogs, and articles will pay off. Mention your understanding of Facebook's core values, how you resonate with them, and how they align with your career goals. Show a deep interest in their marketing strategies, products, and services. Facebook has made quite a few acquisitions in the past few years, expanding its product footprint. Talk about how excited you are to work on specific projects. Also, talk about why you believe you're a cultural fit substantiating your answer with examples of relevant behavioral traits and past experiences.
Written by Sue Oberliesen on May 27th, 2022
1st Answer Example
"I want to work for Facebook primarily due to the impact you continue to have on the world as an organization and the culture here. Mark Zuckerburg is also one of the reasons I want to work for Facebook because of his strong community values and the talent he possesses regarding constantly changing and evolving the organization. We spend a long time at work, and on that basis, I want to work somewhere I feel I am making a significant impact in my role, can see the results of my work, and have the opportunity to work alongside some of the most talented teams and individuals on the planet."
Written by Sue Oberliesen on May 27th, 2022
2nd Answer Example
"What excites me the most about working at Facebook is the company's unique culture. I heard from people working at Facebook that the environment is highly motivating and promotes personal and professional growth. I also understand that Facebook greatly values and rewards excellence and hard work. Its core value of being bold and open resonates greatly with me.
As somebody who is naturally inclined to work hard and give my best, I feel Facebook's stimulating work environment will help me scale new heights in my professional career."
Written by Sue Oberliesen on May 27th, 2022
Behavioral
12. How do you stay motivated in your work?
Why the Interviewer Asks This Question
This question helps interviewers find out more about you as a person. Your answer can give them insight into several things, including what makes you tick, what you enjoy doing and what you value, and how you would fit into their marketing team.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
A strong answer to this interview question should be succinct and include details. Whatever you say about your motivation, you need to back it up with examples from your studies, work experience, or extracurricular activities; and it should relate to the skills and aptitudes required for the job you're interviewing for.
Written by Sue Oberliesen on May 27th, 2022
1st Answer Example
"I am motivated by meeting set targets within deadlines, as it gives me a sense of accomplishment, and it's something that I can look back on and say - I achieved that milestone. I'm also motivated by visible results. For example, when I put together a sample video for a client, I got a huge sense of accomplishment from knowing that more than 20,000 users viewed the video within a few hours."
Written by Sue Oberliesen on May 27th, 2022
2nd Answer Example
"I am motivated by working with other creative and innovative people. During my college experience, my best ideas came when working on group projects. I enjoy brainstorming sessions and found that my best ideas came when I could bounce off other team members. It was rewarding helping to spur the team on to succeed. I also enjoy relationship-building and being part of a group and thrive in this environment."
Written by Sue Oberliesen on May 27th, 2022
Common
13. If hired, what will be your contribution to our team culture?
Why the Interviewer Asks This Question
Interviewers ask this question because they want to know that the people they hire can fit into the company culture and get along with other employees. They also want to know that you will contribute value beyond a set of skills and have an interest in maintaining and improving their company culture and reputation.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
Be sure to research the company before the interview to learn the company's mission, values, and culture. Try to identify the company's specific needs by reading articles and blogs and reaching out to past/present employees that may give you some insight into the culture. Give examples of how your past experiences, accomplishments, and skills will make you an asset to the company.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"My previous work experience includes innovation in many areas of marketing, including strategies for more effective teamwork. At my previous company, I devised strategies for improving teamwork and communication among members of team projects. I can bring to your organization not only my ideas from my previous job but my general passion for innovation too."
Written by Sue Oberliesen on May 27th, 2022
Common
14. Describe your typical workday.
Why the Interviewer Asks This Question
A person's daily routine is a mirror of their personality. When an interviewer asks you to walk them through a typical workday, your answer can tell them a few different things. First and foremost, an interviewer is looking to see what responsibilities you currently have (or had at your most recent job) and how you approach that work. Interviewers will compare your answer with the job description requirements.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
As you prepare for an interview, you should go back to the job description. When you're wondering what a specific interviewer is looking for in response to a particular interview question, a job posting can be a guide. Think through all the tasks you're regularly responsible for at your current or most recent job. It might help to write them down so you have a list to refer to as you continue. Keep your response brief - stay high level and respond succinctly.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"I like to start each day by going over my schedule to make sure any calls or meetings I have are top of mind, and I do the prep work for those first. Then, I usually answer my emails while I'm still fresh. I like to make sure I'm giving any warm leads my fullest, clearest, attention, so I generally jump to those conversations first and reply right away or take the immediate actions I need to to get them the answers to their questions. Then I check my LinkedIn messages and voicemail and reply accordingly to cold contacts that yielded responses. After that, I usually spend any remaining free time before lunch researching prospects. In the afternoon, I find I'm more social and high-energy, so I channel that into cold calls and messaging. Usually, I'll have one or two scheduled calls with leads each day, and while I prefer to put those in the afternoon, I'll defer to their preferences. I also try to listen in on a sales call two to three times a week to get a sense of how our account executives are closing deals, both to learn more about that step and to know what messaging will likely resonate with leads I speak with. I update Salesforce throughout the day, but before I leave, I double-check to make sure I didn't forget to record anything."
Written by Sue Oberliesen on May 27th, 2022
Competency
15. How will you stand out with all the exceptional talent here at Facebook?
Why the Interviewer Asks This Question
Facebook is looking for candidates who will challenge the status quo and take the company to the next level. Interviewers will try to discover which aspects of working at Facebook excite you the most and what unique skills you can bring to their organization that will benefit the bottom line. In asking this question, they are also trying to understand if you know enough about Facebook's culture, its work environment, and your prospective role.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
This is your chance to highlight the unique skills, traits, and experience you bring to the role. Focus on how your skills and qualities can benefit Facebook. If you are an expert in a specific type of work related to marketing, you should talk about that in more detail. Demonstrate exactly how you'll add value to the business.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"I have great presentation skills, and I am an extraordinary storyteller and can remain composed in front of a large group. Also, I have substantial knowledge and experience in web analytics. My familiarity with popular analytics tools, such as Google Analytics, Spring Metrics, and Woopra, can be useful in helping Facebook monitor and evaluate web traffic and devising appropriate marketing strategies."
Written by Sue Oberliesen on May 27th, 2022
Discovery
16. What inspired you to pursue a career in marketing?
Why the Interviewer Asks This Question
Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. In asking this question, interviewers want to get to know you better and determine if you're a strategic and creative problem-solver and a fit for Facebook.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
This is an open-ended question that you can use to tell a story about how you became passionate about a career in marketing. You can talk about your interest in social media, something you learned in school, a previous job you had, or even something or someone that inspired you in your life.
Written by Sue Oberliesen on May 27th, 2022
1st Answer Example
"I have always had a strong creative side and an interest in visual arts. I started my own business while in school creating simple websites and promotional materials to help promote local businesses. That experience combined with my education solidified marketing as my career of choice, and I'm excited to be interviewing for this opportunity."
Written by Sue Oberliesen on May 27th, 2022
2nd Answer Example
"I have always been fascinated by consumer behavior - why people purchase the things they do and what inspires people to purchase things in the way they purchase them. Marketing is very much about knowing the consumer, how and why they buy things, and this fascination led me towards pursuing a career in marketing."
Written by Sue Oberliesen on May 27th, 2022
Discovery
17. Why is Facebook the best social media platform?
Why the Interviewer Asks This Question
The interviewer may ask this question to assess your knowledge and understanding of what Facebook is all about. They want to learn about your motivation, passions, and interest as far as this position you are seeking is concerned. They also want to know that you are serious about working at Facebook and have done your homework on why they're the leading social media platform in the world.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
Take time before the interview to research all you can about Facebook before you head into your interview. Read over the job description and review every usable tidbit of information you can find. Check out the company's social media pages and read popular blogs and articles about what's going on at Facebook. Demonstrate your know-how of different social media platforms and indicate how Facebook outshines them.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"Facebook is a social media giant and tech powerhouse. There's strength in numbers, and I recently read that over 2.8 billion people use the platform, and over 1 billion of those users visit the site every day. Users can target their audience by location, age, gender, interests, and other factors. Many businesses that struggled to increase their sales volume and the awareness of their product have been successful through Facebook. Most businesses, especially start-ups and small businesses, can't afford not to have a presence there."
Written by Sue Oberliesen on May 27th, 2022
Education
18. How do you keep up with marketing and social media trends?
Why the Interviewer Asks This Question
The interviewer wants to know whether you're self-motivated and driven enough to keep your knowledge and skills up-to-date outside of your regular job. Your knowledge of trends can direct the choices you make in the role. For instance, an awareness of what users want may determine how you create a marketing campaign.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
Being engaged with the industry shows you care about it, and it's an indicator that you're passionate about marketing and will go beyond the bare minimum as an employee. When asked about trends, highlight a few that you think are most important. Pointing to a recent story, event, or attention-grabbing Twitter thread can be helpful.
Written by Sue Oberliesen on May 27th, 2022
1st Answer Example
"I enjoy having regular conversations with fellow professionals and colleagues. I also subscribe to newsletters from mainstream and industry publications and attend at least one forward-thinking conference a year and try to network with the keynote speakers and workshop leaders at these events."
Written by Sue Oberliesen on May 27th, 2022
2nd Answer Example
"I spend time learning about the latest technologies and trends in the marketing industry. I subscribe to several marketing blogs and newsletters that I read on my commute to work. I am also taking an online course on social media strategy to see what current marketers are doing about the changing algorithms on many platforms. In that course, I've learned that an increasing number of marketers are incorporating social media, chatbots, interactive video content, and voice search into their strategies."
Written by Sue Oberliesen on May 27th, 2022
Goals
19. Where do you see yourself in five years?
Why the Interviewer Asks This Question
With this question, your interviewer hopes to get an idea of your career ambitions. They want to know whether you're looking for a fast track up the corporate ladder or whether there might be other training or schooling you're interested in pursuing. Facebook has a low turnover rate of 5% and an average employee tenure of between two and two and a half years. so the interviewer wants to hear that you have longer-term goals for working at Facebook. Employers may also use this question to assess whether you'll be satisfied and engaged in the role over the next few years. Hiring, onboarding, and training new employees is often seen as an investment, and turnover is costly, so most employers seek candidates who plan on being at the company long-term.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
It's best to prepare for this interview question before the actual interview. Take some time to brainstorm your career goals for the next five years; consider if you want to gain new skills or are interested in eventually moving into a managerial position. Finally, to help tie in your goals with the job you're applying for, look at the job description and see if you can find any traits and skills you already possess or skills you want to get more experience in. That will allow you to relate your goals to the position you're applying for in the interview.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"In five years, I would love to be an industry expert that others can come to for ideas, help, and strategy. I've had amazing mentors and managers in my past marketing positions, so I'd like to be able to provide similar guidance, potentially taking on a leadership role. Finally, I'd like to have taken the lead on a project I'm passionate about. I'm motivated by connecting my initiatives to a company's larger goals, and I'm excited by the prospect of getting more experience in that."
Written by Sue Oberliesen on May 27th, 2022
Industry Knowledge
20. What do you think is the next major trend in digital marketing?
Why the Interviewer Asks This Question
When interviewers ask questions about trends within your industry, they're looking to find out if you have an awareness of the big themes and trends in your field. At a certain career and role level, you are expected to keep up with industry news and have your finger on the pulse of what's happening in the industry. Your knowledge of trends can direct the choices you make at work. For instance, an awareness of what users want may determine how you create a marketing campaign or which widget you support developing.
Written by Sue Oberliesen on May 27th, 2022
What You Need to Know
It can be tricky to keep up with digital marketing trends as the industry changes fast. There are many working parts to a successful digital marketing strategy or campaign - so it's a real challenge to keep up with every aspect. You should be able to show the interviewer that you are on top of what's new and noteworthy. To do that, you'll need to regularly research the latest trends in your field to make sure you acquire the knowledge and skills to keep pace with change.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"Digital advertising is in overload, and it's making consumers ever more suspicious of the content they're targeted with. That is why, in 2022, digital marketers should be preparing for tighter privacy restrictions that will alter the way they can track their users' behavior. Personalization is going to play a big role in 2022. Rather than catch-all content that casts a wide net in the hope that it appeals to as many people as possible, creating specific advertising that caters to your audience will generate more fruitful results."
Written by Sue Oberliesen on May 27th, 2022
Knowledge
21. How familiar are you with our target market?
Why the Interviewer Asks This Question
This question helps prospective employers decide whether a candidate has the passion, skills, and drive to market to their target audiences. If you don't thoroughly understand who you're targeting, it's hard to target with any level of accuracy. Those candidates who don't bother to understand the products, services, and target audience beforehand might be showing a lack of interest or passion in what the marketing team at Facebook does.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
Use the research you've done in advance of your interview to answer this question. You should get a good idea of the company's products, services, and target market by looking at their website, social media feeds, and recent press releases. Try to find out what strategies the company uses to reach its particular market. If you are familiar with the target audience, let the interviewer know you have experience reaching out to that segment and implementing some of the strategies the company is using.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"From my research, I understand that Facebook's target market is primarily users ages 24-36 and mid-sized businesses. I can tell from your social media feeds and website that you're focused on offering your users unique products and experiences and that you have some great influencers on Instagram. Facebook's highly educated and big-spending audience is notable for advertisers. That signals opportunities for brands looking to earn sales on high-ticket products."
Written by Sue Oberliesen on May 27th, 2022
Knowledge
22. What do you think are the three essential skills for a career in marketing?
Why the Interviewer Asks This Question
An interviewer wants to hire a candidate with a clear understanding of the skills the role requires. They are looking for candidates who understand what it takes to be successful as a marketing professional at Facebook.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
This is your opportunity to demonstrate to your interviewer that you understand what skills and abilities they're looking for in a candidate. Your answer to this question should reference some of the skills outlined in the job ad. Provide examples of times you've demonstrated these skills in past roles or internships.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"I think there are several skills that strong marketers need to succeed. First and foremost, I think great communication skills are essential. A marketer needs to understand the client's requirements and be able to present ideas and concepts clearly and concisely. Being able to stay organized and work in a fast-paced environment is also an essential skill. I also think being proactive and trying to anticipate client needs is also very valuable."
Written by Sue Oberliesen on May 27th, 2022
Leadership
23. Facebook is committed to supporting your career growth. How could we help you develop further in the next six months?
Why the Interviewer Asks This Question
Interviewers at Facebook will ask questions about what skills you want to improve to challenge you to give an objective, unbiased assessment of yourself. Your response to this question will provide insight into your growth potential and willingness to learn.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
Provide an honest answer about a professional skill or ability you want to improve. Use this as an opportunity to demonstrate your previous experience or what you're currently learning to build your skills. Also, use your answer as an opportunity to learn more about the position. Take some time to research training programs at Facebook before the interview - they may provide professional development courses or mentorship programs in the area where you would like to develop your skills.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"I'm working on improving my skills utilizing innovative project management and organizational tools for marketers, like Airtable and Wrike. As I take on more and more management responsibilities in my career, I've realized if I become an expert in project management software, it will make me and my team even more productive. So I'm trying to go from 'good' to 'great' in these areas."
Written by Sue Oberliesen on May 27th, 2022
Management
24. We are due to launch a new product in a couple of months. Tell me how you would launch it.
Why the Interviewer Asks This Question
Interview questions about product launches are not just a test of your product management skills but can also be thought of as product marketing questions. You are not just developing a product, but you are planning for the launch, how your product fits the market, and how to maximize the reach of the product.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
To answer this question, you need to demonstrate your creativity, your thoughts on an appropriate marketing strategy, and how to bring them all together into one cohesive campaign. Ask questions about the product before answering this question. Focus on coming up with something unique and fresh to make you stand out from the other candidates, but don't neglect to mention core marketing tactics. To answer a product launch question, you must have your concepts clear and offer a brief, step-by-step description of how you would market and launch the new product.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"I would start by learning all that I can about the product by interviewing the product development team. That would help me determine the marketing team members needed to strategize and launch the product. Next, I would organize an early brainstorming session with designers and the marketing team to define the project's goals, such as creating awareness or grabbing market share. The brainstorming session would allow us to talk about potential strategies to accomplish the product launch. Next would be the pre-launch phase where we identify and create partnerships with other brands or products that can be introduced during the launch. During the launch phase, we would kickstart the launch conference, launch the product, and start advertising on all major channels. Finally, the post-launch phase is time to measure some metrics related to our goals and also do a post-mortem on the launch's success. We would measure the number of units sold and evaluate the overall success of the launch."
Written by Sue Oberliesen on May 27th, 2022
Operational
25. What social media tools do you use?
Why the Interviewer Asks This Question
When interviewing for a role in marketing, the hiring manager usually asks questions to gain a deeper understanding of your previous roles, acquired skills, and overall social media and digital marketing knowledge. It's important to thoroughly answer the interviewer's questions and display your understanding of the latest marketing trends and tools and why you'd be an asset to their organization.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
Take some time to conduct research before the interview and find out what tools they use for marketing - there are a lot of tools that companies can use for social media marketing. Between Facebook, LinkedIn, Twitter, Instagram, Tumblr, Pinterest, Snapchat, and others, marketers have been forced to rethink entire marketing strategies that best reach the audiences of each platform. You should know how to use Facebook and the other most common ones and be aware of other tools. For example, tools used by a company with just 5-10 employees might be different than the tools a large corporation like Facebook might use. You shouldn't need to know every feature of every tool or every single technique; just describe what you know.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"There are several tools that I've explored and used in my past marketing positions. In fact, in my last role, I was tasked with researching all of the current social media and marketing tools and presenting my recommendations to our marketing team. Crowdbooster was an effective way to measure user engagement over time and across multiple social media networks. It also suggests what kind of content is best for certain businesses and industries. Also, Hootsuite was a great tool that we used to make it easy to schedule and plan out content creation and posts. We could do all of our main content posting (for Facebook, Instagram, and Twitter) through their content-creating tools."
Written by Sue Oberliesen on May 27th, 2022
Situational
26. How would you spend a $1 million marketing budget? How would you measure the ROI?
Why the Interviewer Asks This Question
The interviewer wants proof that you have the skills and abilities to get results and that you can measure those results. They also want to know that you understand the financials involved in marketing campaigns. In today's world, many marketers work extensively with online content and platforms and rely heavily on analytics and metrics.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
The goal of ROI is to make more than a dollar for every dollar you spend on a marketing campaign. What's considered a good ROI can vary based on the type of marketing strategy, your distribution channels, and the industry. Your answer will vary depending on the product you, but you could talk about social media engagement, website visits, ad clicks, attendance at events, and responses to a direct mail campaign.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"In my past role as marketing manager for Citrix, I found that segmentation and personalization in marketing drives sales, revenue, and customer engagement. I typically invest a fair amount of my marketing budget in data analytics that could then be applied to segmentation, automation, and personalization, measuring ROI with an increase in customer acquisition, sales, revenue, and retention."
Written by Sue Oberliesen on May 27th, 2022
Situational
27. Describe a marketing campaign or initiative you’ve worked on from start to finish. How were you successful? How could you have done better?
Why the Interviewer Asks This Question
This question gets to the heart of your ability to evaluate your performance and pivot as needed. Interviewers like to hear about campaigns that didn't work out as expected or where there was a need to change course as this demonstrates your grit and perseverance and how you perform under different types of pressure. Interviewers also like to hear if you have taken on responsibilities outside of your roles and want to see candidates who have demonstrated that they can roll with the punches, fix problems, and come up with creative solutions.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
When answering marketing interview questions, be sure to walk the interviewer through the details of the marketing campaign and strategy from start to finish. Your answer should include an overview of the product, the marketing strategy used, the product or service launch, and how information was conveyed to salespeople and customers.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"I have worked in digital marketing for over eight years, and my experience has been mostly in a startup environment. In my most recent role as a marketing manager, my day-to-day responsibilities were to plan my team's editorial calendar and use that content to develop creative marketing strategies and meet revenue goals. I was a bit over-ambitious in predicting the time it would take to create and complete strategies, but what I enjoyed the most about my role was having the opportunity to watch my strategies play out and learn from each campaign. In my next role, I look forward to taking my experience to a new industry and learning what performs best there while having more oversight over a variety of content initiatives."
Written by Sue Oberliesen on May 27th, 2022
Situational
28. Tell me about a time you worked as part of a cross-functional team.
Why the Interviewer Asks This Question
If you work for a larger company, you may have been asked to work on a project with teams from another department. Working cross-functionally, a.k.a., working with teams other than your own, is an inevitable part of your career with Facebook. Your ability to work with cross-functional teams will be a significant asset, especially with a larger organization like Facebook.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
Any new group of people will come with a range of personalities, ways of communicating, competing priorities, and more. Cross-functional partnerships involve bringing together different people to leverage their skills/expertise to accomplish a common goal. Such collaboration is necessary for tech companies to stay on top of the game. An example of a cross-functional team would include marketing and design teams working together on a new campaign.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"Yes, I have worked in many cross-functional environments. Currently, I lead the production team and collaborate with the quality assurance department very regularly. We all work well together to ensure an amazing product and customer satisfaction."
Written by Sue Oberliesen on May 27th, 2022
Technical
29. Why is market research so important? What tools have you utilized?
Why the Interviewer Asks This Question
Hiring managers ask this question to evaluate your knowledge of research methods, sales trends, and data collection techniques. They are interested in learning how you work with data sets and interpret statistics and seeing that you can adapt to the constantly changing digital marketing environment.
Written by Sue Oberliesen on May 27th, 2022
How to Answer
Market research is a vital part of any business strategy, whether that business is B2B or B2C, big or small, new or old. Your answer to this question should showcase your research skills and understanding of methods of tracking and interpreting data. Discuss any new technologies you've mastered or the data sets you've examined. You can also cite external resources you've consumed, such as blogs or scholarly articles, which demonstrates your willingness to update your knowledge about innovative ways to conduct market research and evaluate consumer data and feedback.
Written by Sue Oberliesen on May 27th, 2022
1st Answer Example
"My favorite tool for primary research is conducting surveys. The bulk of my professional experience is from working with large brands that have millions of customers around the world. Surveys are an efficient way to generate responses and identify trends in consumer behavior. I can organize responses more easily, and I can send the questionnaire through various channels to collect the feedback I need."
Written by Sue Oberliesen on May 27th, 2022
2nd Answer Example
"Market research isn't just important for new businesses. As consumers evolve, companies must also evolve to optimize how they connect with customers. Market research is a valuable means of staying up on relevant trends. That can often be done through secondary research, such as industry reports and research from your competitors, which can reveal what new product features consumers are interested in. I have found the analytics platform Spyfu to be an effective way to see how competitors are attracting traffic."
Written by Sue Oberliesen on May 27th, 2022
Technical
30. Tell me what you know about Facebook EdgeRank? Why does it matters?
Why the Interviewer Asks This Question
Interviewers ask this question to see if you understand this feature within the Facebook platform- EdgeRank - the science and algorithm behind Facebook. You have to understand and leverage it to succeed in marketing on the world's largest social network. FacebookEdge is extremely important because it affects the number of people who see posts from the pages you manage.
Written by Sue Oberliesen on May 27th, 2022
What You Need to Know
Edgerank is an algorithm Facebook uses to determine what should appear on a user's News Feed by looking at your interactions and your interests so that it can show you what you most want to see. An Edge is every interaction you've ever had on Facebook, and when Edgerank filters your News Feed, it's showing you the people and posts you've shown the most interest in. Having a good Edgerank ranking improves how other people see your post. The higher ranked you are, the more important you appear to be, and it affects how your fans and their friends see you. When coupled with great content, you become top priority viewing, increasing awareness of your brand.
Written by Sue Oberliesen on May 27th, 2022
Answer Example
"My understanding of Facebook EdgeRank is that it's an algorithm that Facebook uses to determine what articles should be displayed in a user's news feed. Facebook Edge matters for a few reasons. About 96% of fans don't return to the Brand's Facebook Page after the initial engagement. Your post is also more likely to reach your fans in the newsfeed than your page. Finally, about 30% of all time spent on Facebook is spent looking at the news feed."
Written by Sue Oberliesen on May 27th, 2022