How to Answer: How have you improved your company's website conversion rates?
Advice and answer examples written specifically for a Marketing job interview.
2. How have you improved your company's website conversion rates?
What You Need to Know
The interviewer would like to hear more about the results that you have been able to generate for your current employer (or client, if you work in an agency setting). The more substantial and specific the numbers and achievements you can share, the more memorable your response will be.
Entry Level Example
"Working directly on a company or client website is new to me; however, I have run a small marketing blog for a year or so. I generate a small monthly increase in traffic, around 2% per month. I achieve this by updating older articles and including relevant backlinks as often as possible. I am eager to learn more about website optimization, specifically how to attract more visitors and convert them into customers and loyal fans."
Online Marketing Example
"I have improved my current company's website conversion rates by 15% in the last 45 days from a couple of simple tweaks. First, I optimized the copy on the call-to-action buttons. Then, I added simpler language to the home page copy. I look forward to seeing more results come in as I make further changes. Next, I plan to comb through the site to ensure everything is keyword optimized and all tags are used correctly."
"My current company's website, after I performed a complete redesign and backend overhaul, has seen a 145% increase in conversions over the past 6 months. I added more compelling imagery, researched for the best trending keywords, and included a few videos to boost engagement and reduce bounce rate. This strategy attracted more qualified leads, resulting in deeper consumer interest and additional organic traffic. I would be thrilled to apply the same strategy to your company's website projects, when the time comes."