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QuinStreet Interview
Questions

24 Questions and Answers by Helen Lee

Published February 17th, 2019 | Helen Lee is a freelance data analyst and writer with over 15 years of experience in marketing.
Question 1 of 24
If hired for the sales position with QuinStreet, we may ask you to test different advertisements. Have you created split or A/B ads? What worked and did not work and why?
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How to Answer
Occasionally our clients may want you to run split advertisements. Split or A/B ads are two to three different ads for the same product. Both ads run simultaneously for short periods, after a few days, the ad with the best performance is kept and the money going towards the other one to two ads will be put towards the top performing ad. Alternatively, the same ad may run but targeted at different demographics.

Explain your experience with split ads, give specific examples. If you have never run a split ad, explain your knowledge of how they function.
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1.
If hired for the sales position with QuinStreet, we may ask you to test different advertisements. Have you created split or A/B ads? What worked and did not work and why?
Occasionally our clients may want you to run split advertisements. Split or A/B ads are two to three different ads for the same product. Both ads run simultaneously for short periods, after a few days, the ad with the best performance is kept and the money going towards the other one to two ads will be put towards the top performing ad. Alternatively, the same ad may run but targeted at different demographics.

Explain your experience with split ads, give specific examples. If you have never run a split ad, explain your knowledge of how they function.

Helen's Answer #1
"In my last position I created a split ad for a massage parlor. I used natural and calming imagery for the A ad, and used colorful bright imagery for the B ad. These were marketed to the same target demographic. After 3 days, ad A was performing 60% better than ad B. Therefore ad B was cut and the budget was put into the ad with better performance."
Helen's Answer #2
"In my previous position, I sold water bottles for an online store. The water bottles were especially good at keeping drinks cold in harsh climates. I created one advertisement emphasizing the better features of the bottle. I then targeted the ad towards two different demographics. Women ages 18-35, and men 18-35. We found that our ad aimed at men was more effective at selling water bottles. We then removed the ad aimed at women."
2.
Data security continues to be a concern for marketers when executing online advertising campaigns. What security issues do you find important as it relates to online advertising and how can your knowledge/experience help us at QuinStreet?
Securing the personal data of its customers has been a top concern for many companies. When responding to this question, relay your knowledge of data security as it relates to digital advertising. Include any experience you may have working with security-related projects or issues. Before joining its team, QuinStreet will want to know that you are aware of the security issues companies face when executing Digital Advertising campaigns.

Helen's Answer #1
"Although the use of personal data allows marketers to better target and customize their digital ads, keeping the data secure is of utmost importance. In a few of my roles with previous employers, we have continuously worked to monitor our data security measures to ensure we did not lose the trust of our customers. I have worked on task forces that evaluated new policies and technologies available to secure data within our warehouses. This team was responsible for how data was used within and outside the company. My experience working on these teams give me a better understanding of how to test and monitor the security features of QuinStreet's products before it's released to clients."
Helen's Answer #2
"While working at a variety of companies, I learned how important it is to understand how the stored customer data is being used internally and externally. In addition, when transmitted externally to outside vendors, it is important the transmission is secure to avoid personal customer data being unknowingly shared. Digital Advertising uses vasts amounts of data for the execution and evaluation of campaigns, and I have worked with marketers to ensure that any data sharing is done so with the highest security measures in place. When transmitted externally, I also certified that the partner receiving the data also had high security levels implemented into its system. With my knowledge of security issues, I have no doubt that I will be able to help QuinStreet continue to offer security measures in its product to put its clients' minds at ease."
3.
In the healthcare services industry there are many emotions in a day. Have your emotions ever been in the way of your productivity?
The interviewer wants to know if you consider yourself to be an emotionally driven person. Talk to the interviewer about your emotions and if they have ever affected your productivity at work.

Keep in mind - almost everyone is an emotional creature to some degree, but there are other ways that you can describe yourself that have a more positive connotation. If you are passionate, you could choose to refer to yourself as:

- Expressive
- Communicative
- Open
- Unreserved
- Warm Hearted

Helen's Answer #1
"Everyone is emotional to a certain degree, and I would consider myself kind-hearted and open. A career in healthcare can be emotional at times; however, I choose to focus on the positives. For instance - if we are close to losing a patient, I will focus on the positive memories rather than the illness. This mindset has consistently allowed me to continue with a productive shift no matter the emotions that come my way. "
Helen's Answer #2
"This is a great question. I think the right answer is, 'of course, but not for long'! We've all had those tough cases. A child dies, a patient yells at you, or you have to give someone a cancer diagnosis. Its professional to take a few minutes after an encounter like that and let those emotions come and go. I cope with these emotions by telling myself that it's not my story, its the patient's story. I think it's okay to be moved by someone else's experience, but I don't need to make it mine."
4.
What questions do you have for me about QuinStreet?
It's always a great idea to have questions ready for the interviewer. Review the company website and other online resources to ensure the questions you are asking are not mundane, or redundant. The last thing an interviewer wants to hear is a list of items you could have found the answers to from merely watching a video on their company site!

Here are some sample questions:

- When would you like to have this position filled?
- How long has this role been vacant?
- Is this a replacement search or a newly created role?
- What is your favorite part about working here?
- What is the company's primary goal for this position in the next 12 months?
- Is there anything from my background and experience that I can clarify for you?
- What do you see as the most significant change in this industry over the past three years?
- Is there any reason why you would not hire me?
Helen's Answer
"Thank you for asking - I do have a few questions. What is top of mind when it comes to filling this role? Also, what types of career growth opportunities would follow this position? And lastly, do you have internal candidates who are also interviewing for this position?"
5.
Companies partner with QuinStreet because of their arsenal of up-to-date marketing technologies and knowledge. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?
Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.

You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.

Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer.

Helen's Answer #1
"I've worked on CRMs like Salesforce and SAP, and other proprietary programs. I'm also very familiar with Wordpress, and content automation services like Buffer and Social Pilot. I take time out to review product release emails I receive to stay aware of new features in the programs I use regularly. I read new tool reviews on blog posts that I come across while researching new solutions for my clients. I also watch at least one video per week on my free time about marketing strategy; this is another way to hear about new tools and tricks this."
Helen's Answer #2
"Currently, I'm working in a number of customer relationship databases, design tools for content creation, content management system, marketing automation and analytics tools. I follow industry leader newsletters, listen to podcasts, and occasionally visit tradeshows to stay on top of upcoming technologies in my field."
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