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When conducting market research surveys, what type of data do you believe is most important to collect?

1 Marketing Communications Manager Interview Questions

By: Rachelle Enns

How to Answer

There are a plethora of opinions out there regarding what a market research survey should include, how long they should be, and how to ask customers to participate. Share with the interviewer what you feel makes up a useful market research survey.

Professional Answer Examples
General
Answer example

"I like to keep surveys short and sweet, and offer an incentive for completing the survey. Demographic questions are a must, such as age, location, and profession for instance. Then, I will include buying pattern questions such as how long they take to make a buying decision, and how often they shop online. Next, I ask a question or two on what motivates them to make a purchase."

Answer example

"I believe that the most important information to collect in a market research survey includes questions on their demographic, their buying patterns, and what they look for in the features or benefits of a particular product or service."

Written by:

Rachelle Enns
Rachelle Enns is an executive head-hunter and job search expert. Utilized by top executives from Fortune 100 & 500 companies like Fitbit, Microsoft, General Electric, Nestle, and more, she helps professionals position themselves in a competitive marketplace. Rachelle founded Renovate My Resume, a company that focuses on helping job seekers get their edge back. Renovate My Resume creates stand-out resumes, cover letters, LinkedIn profiles and professional summaries for new grads, all the way to corporate executives. Rachelle spends much of her time training career coaches, recruiters, and resume writers. She also holds interview workshops for students and interns, globally. For great tips and tricks, follow Rachelle on Instagram @_rachelle_e or @renovatemyresume.
First written on: 01/31/2017
Last modified on: 02/15/2019
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