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Marketing Communications Manager

30 Interview Questions & Answers

When conducting market research surveys, what type of data do you believe is most important to collect?

Example #1
"I like to keep surveys short and sweet, and offer an incentive for completing the survey. Demographic questions are a must, such as age, location, and profession for instance. Then, I will include buying pattern questions such as how long they take to make a buying decision, and how often they shop online. Next, I ask a question or two on what motivates them to make a purchase."
Example #2
"I believe that the most important information to collect in a market research survey includes questions on their demographic, their buying patterns, and what they look for in the features or benefits of a particular product or service."
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