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Marketing Communications Manager Interview
Questions

30 Marketing Communications Manager Questions and Answers by Rachelle Enns
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 30

When conducting market research surveys, what type of data do you believe is most important to collect?

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Marketing Communications Manager Interview Questions

  1. 1.

    When conducting market research surveys, what type of data do you believe is most important to collect?

      There are a plethora of opinions out there regarding what a market research survey should include, how long a survey should be, and how to ask customers to participate. Share with the interviewer what you feel makes up a useful market research survey.

      Rachelle's Answer

      "I like to keep surveys short and sweet, and offer an incentive for completing the survey. Demographic questions are a must, such as age, location, and profession for instance. Then, I will include buying pattern questions such as how long they take to make a buying decision, and how often they shop online. Next, I ask a question or two on what motivates them to make a purchase."

      Rachelle's Answer

      "I believe that the most important information to collect in a market research survey includes questions on their demographic, their buying patterns, and what they look for in the features or benefits of a particular product or service."