Communicating the right message, at the right time, is critical. What factors do you consider when deciding the timing of your marketing communications?

Anonymous Answer

When it comes to marketing communications, timing is everything. The right message, delivered at the wrong time, is far less effective than a less-than-perfect message that hits its target audience at just the right moment. There are a number of factors to consider when deciding to release your marketing communications.
First, I think about the target audience and their needs. What kind of information do they need, and when do they need it? If you're targeting busy students, for example, you'll need to ensure that your communications are released during times when they're likely to be able to read or watch them.
Next, I take into account any competition you might have. If there's another company releasing similar communications at the same time, you'll need to make sure that yours stands out.
Finally, I think about my own resources and capabilities. Can I release your communications on a regular basis, or do I only have the capacity to do so sporadically?
By taking all of these factors into account, I can ensure that your marketing communications are released at just the right time.