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Marketing Communications Manager

30 Interview Questions & Answers

What steps do you take to ensure all marketing communications are consistent across all channels?

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Example #1
"A strong marketing communications campaign must tell the same message everywhere, from traditional advertising to social media channels. I am careful to ensure a cohesive message by first identifying the message that I want to tell. Next, I will map out a rough marketing plan. Then, I make sure to understand the customer persona and the buyers' journey fully. Only then, do I craft a marketing plan."
Example #2
"A smart and effecting marketing communication plan begins with laying the correct groundwork. I begin by researching past customers and discovering the basis of their needs. Then, I identify and focus on which parts of the product or service will best inspire new customers. After this, I will begin to craft a message that speaks to these points. Every platform or channel has its unique way of telling a story; however, the message needs to be consistent. It's important that I have other team members look at the messaging before any work goes out, to check for consistency and accuracy of the message."
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