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What steps do you take to ensure all marketing communications are consistent across all channels?

1 Marketing Communications Manager Interview Questions

By: Rachelle Enns

How to Answer

Building an integrated marketing communications strategy means ensuring that your content writing, advertising, promotions, and social media accounts all tell a cohesive message. The interviewer would like to know what steps you take to ensure that all marketing communication tell the same message. Discuss your process briefly, assuring the hiring authority that you understand the importance of consistency across all channels.

Professional Answer Examples
General
Answer example

"A strong marketing communications campaign must tell the same message everywhere, from traditional advertising to social media channels. I am careful to ensure a cohesive message by first identifying the message that I want to tell. Next, I will map out a rough marketing plan. Then, I make sure to understand the customer persona and the buyers' journey fully. Only then, do I craft a marketing plan."

Answer example

"A smart and effecting marketing communication plan begins with laying the correct groundwork. I begin by researching past customers and discovering the basis of their needs. Then, I identify and focus on which parts of the product or service will best inspire new customers. After this, I will begin to craft a message that speaks to these points. Every platform or channel has its unique way of telling a story; however, the message needs to be consistent. It's important that I have other team members look at the messaging before any work goes out, to check for consistency and accuracy of the message."

Written by:

Rachelle Enns
Rachelle Enns is an executive head-hunter and job search expert. Utilized by top executives from Fortune 100 & 500 companies like Fitbit, Microsoft, General Electric, Nestle, and more, she helps professionals position themselves in a competitive marketplace. Rachelle founded Renovate My Resume, a company that focuses on helping job seekers get their edge back. Renovate My Resume creates stand-out resumes, cover letters, LinkedIn profiles and professional summaries for new grads, all the way to corporate executives. Rachelle spends much of her time training career coaches, recruiters, and resume writers. She also holds interview workshops for students and interns, globally. For great tips and tricks, follow Rachelle on Instagram @_rachelle_e or @renovatemyresume.
First written on: 01/30/2017
Last modified on: 02/15/2019
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