Marketing Communications Manager Mock Interview
Master 30 Marketing Communications Manager interview questions covering campaign strategy, brand messaging, and cross-functional leadership.
Question 17 of 30
What is the riskiest career decision you have ever made?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"The riskiest decision I ever made was to leave the recruitment industry to move into marketing, as a communications consultant. The risk meant that if I were unsuccessful, I would be looking for a new job in a plodding economy. The pay off would be that I would finally be in a sector in which I was truly interested. I made a great career for myself for the next eight years, which has brought me here today - with an exceptional opportunity in front of me."
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
The interviewer wants to know how you handle making risky decisions. As a successful marketing professional, you know how to calculate risk in your industry and career. Tell the interviewer about a career-related risk you have taken and what the outcome was. Start with an overview of the decision you needed to make, and explain why it was risky. Describe who the situation affected, as well as the possible outcomes. Complete your answer by sharing how the decision paid off or mentioning any recognition you received for your success.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"One of the riskiest decisions I made was to leave corporate America and join a startup with an innovative idea. The company sought to provide a communication service that would pioneer a new space in the marketing industry. We worked harder and smarter to launch and create a new space in this marketplace. We failed a lot along the way, but we learned to fail fast, and it made us all better professionals."
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When I first decided to use Snapchat for a children's business, I wasn't sure if it would be successful or not. I thought Snapchat was dead. But I decided to give it a try anyway, and it turned out to be a great decision! Her Snapchat followers increased dramatically, and I was able to reach a whole new audience with my marketing messages.
Snapchat is a great platform for businesses because it allows you to reach a younger audience. And since younger people are increasingly spending more time online, this is a valuable demographic that you don't want to ignore. Snapchat launched in 2011 and as of 2022, it is still one of the top 15 most-used social media platforms in the world. If you're looking for a way to reach a new audience, Snapchat is definitely worth considering.
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