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Think about a past project that resulted in a less than desirable outcome. What did you learn from that experience and how will you apply that lesson in the future?

1 of 30 Marketing Communications Manager Interview Questions and Answers Written by Rachelle Enns

Updated February 15th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
How to Answer

Nobody is perfect, and the interviewer is well aware that you have likely experienced some fails in your career. What is most important is that you show your ability to learn lessons from those perceived failures. Share with the interviewer a time when you did not get your desired outcome. What did you learn from the experience, and what would you change the next time?

Professional Answer Examples
Answer example

"After weeks of working on a new ad campaign for our agency, the launch was a total flop. Our marketing team is a very creative group, but sometimes this means that research does not get the attention it deserves, as everyone wants to jump in and start creating. The campaign would have been more successful had we devoted more time to learning about the consumer we were attempting to attract. What I learned from this experience was that we needed to lay down stronger groundwork, despite our excitement to get up and go. We could have even hired an outside research team or conducted some simple surveys before we began."

Answer example

"Recently, I have been learning more about the buyers' journey and how it affects the results of a campaign. On one particular project this year, I believe our message was great; however, our timing was off. The consumer wasn't ready for our 'ask' in that stage of their buying journey, resulting in a pretty flat response. What I learned is just how important it is to track and analyze customer interaction through all stages of their purchasing journey. I am learning how to better do this through analysis tools such as heat maps and Google Analytics."

Written by:

Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
First written on: 01/30/2017
Last modified on: 02/15/2019
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