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Have you ever worked with an external agency for creative or copy? If so, what were some of the challenges, and benefits?

1 of 30 Marketing Communications Manager Interview Questions and Answers Written by Rachelle Enns

Updated on February 15th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
How to Answer

The interviewer would like to know the type of work you have outsourced. When you engage a third party group for portions of your marketing efforts its essential that you know how to manage expectations, set clear guidelines, and keep the project running smoothly at all stages. Discuss any exposure you have had in collaborating with external agencies for your copywriting, design needs, or more. Be sure to keep your response positive as you may not know if the hiring company exercises this practice. For instance, you want to avoid saying something like, 'I would never recommend hiring an external agency for creative work. It's too challenging to bring on outside influences into a project.'

Professional Answer Examples
General
Answer example

"Although I have not used an external agency; I have heard there is an excellent upside to contracting help when it comes to copywriting, design, and other pieces of a project that could benefit a fresh perspective. Do you outsource to external agencies? I am certainly interested in learning more."

Answer example

"I am currently working on a project for a major product launch and have brought on an external agency for article writing, social media management, copywriting, and design. The amount of work required to get the job done on time was simply too much for my small team. The work has been a major success. When hiring external agencies, communication and clear guidelines are very important."

Written by:

Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
First written on: 01/30/2017
Last modified on: 02/15/2019
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