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Have you ever worked with an external agency for creative or copy? If so, what were some of the challenges, and benefits?

1 Marketing Communications Manager Interview Questions

By: Rachelle Enns

How to Answer

The interviewer would like to know the type of work you have outsourced. When you engage a third party group for portions of your marketing efforts its essential that you know how to manage expectations, set clear guidelines, and keep the project running smoothly at all stages. Discuss any exposure you have had in collaborating with external agencies for your copywriting, design needs, or more. Be sure to keep your response positive as you may not know if the hiring company exercises this practice. For instance, you want to avoid saying something like, 'I would never recommend hiring an external agency for creative work. It's too challenging to bring on outside influences into a project.'

Professional Answer Examples
General
Answer example

"Although I have not used an external agency; I have heard there is an excellent upside to contracting help when it comes to copywriting, design, and other pieces of a project that could benefit a fresh perspective. Do you outsource to external agencies? I am certainly interested in learning more."

Answer example

"I am currently working on a project for a major product launch and have brought on an external agency for article writing, social media management, copywriting, and design. The amount of work required to get the job done on time was simply too much for my small team. The work has been a major success. When hiring external agencies, communication and clear guidelines are very important."

Written by:

Rachelle Enns
Rachelle Enns is an executive head-hunter and job search expert. Utilized by top executives from Fortune 100 & 500 companies like Fitbit, Microsoft, General Electric, Nestle, and more, she helps professionals position themselves in a competitive marketplace. Rachelle founded Renovate My Resume, a company that focuses on helping job seekers get their edge back. Renovate My Resume creates stand-out resumes, cover letters, LinkedIn profiles and professional summaries for new grads, all the way to corporate executives. Rachelle spends much of her time training career coaches, recruiters, and resume writers. She also holds interview workshops for students and interns, globally. For great tips and tricks, follow Rachelle on Instagram @_rachelle_e or @renovatemyresume.
First written on: 01/30/2017
Last modified on: 02/15/2019
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