"I'm drawn to the 'un-carrier' story that T-Mobile can authentically tell. It quickly sets you apart as an antithesis to the typical carrier of telecommunications services and lets the consumer know that his/her experience will be the opposite. Whether it's defined by simplified plans or the absence of contracts, limits, and overages, the un-carrier experience is one that, ultimately, has the best interests of the consumer in mind and provides a seamless, stress-free experience."

"T-Mobile has solidified the un-carrier position within the telecommunications marketplace - this brand statement automatically sets the company apart as audacious and edgy. It's a very bold claim. And what makes it work is that the brand story is backed up by the consumer's brand experience - everything from no contracts to free Netflix and no roaming charges in Mexico and Canada guarantees that the consumer's experience is the opposite of what he or she would expect from a typical telecommunications carrier. And it's all executed with a great sense of fun."

The interviewer is interested in how up-to-date your company knowledge is and how well you would represent their brand to their potential customers. Anyone who represents a company needs to be a trusted resource of information on the field and the company itself. Highlight your research into their brand and culture. Take a few minutes to walk the interviewer through your knowledge and enthusiasm for T-Mobile and its innovative approach to customer service.