What makes our company different from others in this industry?
Every company aims to project a certain image and counts on every representative of their company to mirror this image. This includes the language they'd use when distinguishing themselves from their competitors. Among RBC's goals, the aim is to be "the undisputed leader in financial services" in Canada, and to be "the preferred partner to institutional, corporate, commercial and high-net-worth clients and their businesses" in the US. Also, in select global financial centres, they aim "to be a leading financial services partner valued for our expertise." So, do your homework in advance, and be prepared to mirror how they distinguish themselves, rather than taking the approach of doing a quick Google search to answer this question. After all, the Google snippet you cite may be quoted from one of RBC's competitors, so, better to play it safe.
Your communication skills will be included in the assessment. So, talk slowly, speak with clarity, and minimize stuttering or extended pauses. Avoid using any speech crutch words and make an effort to sound professional. Keep in mind, sounding too rehearsed can make you appear uninspired and lacking in passion. Consider the impact of your words and the potential consequences they may have. Take the time to reflect on what you want to communicate and how you want to articulate it. The evaluation process at HireVue will assess your personality, work style, and ethics, and sort them into categories based on the "big five personality traits" of extraversion (also often spelled extroversion), agreeableness, openness, conscientiousness, and neuroticism.
RBC advises candidates to get to know the company. "Before you head into an interview, it's essential that you've done your homework and know a thing or two about the company. For example: What's the company's mission? Who are the key players in the organization? What's the company's reputation? Has there been recent news about the company? What kind of skills, experience or knowledge does the company value most in its employees? What products or services does the company sell? What's the culture like? Some of this information can be found on the company's 'About Us' section of their website but it also helps to broaden your research. Try a Google news search to see what the company's been up to lately. Check sites like Glassdoor to see what current and former employees have to say about the company. The more you know, the better prepared you'll be to answer questions and highlight what makes you a desirable candidate."
"I would say that RBC's competitors can hardly compare, especially considering their level of customer service and expertise, and how they put the interests of clients ahead of their own, how they address today's most pressing issues, and how they contribute to a better and more sustainable future. In my opinion, RBC is indeed the undisputed leader in financial services."
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