How to Answer: Which of our brands do you have in your kitchen?
Advice and answer examples written specifically for a Frito Lay job interview.
12. Which of our brands do you have in your kitchen?
What You Need to Know
This question is designed to inform your interviewer whether you, as an employee, would also consider yourself a customer. How you answer will show how familiar you are with their product lines and how effectively you would be able to represent their company to their customers and consumers. Frito-Lay has 29 brands advertised on its site, many of which have multiple products listed under each brand. "Great Taste. We've got you covered. Whether you're looking to learn more about a long-time favorite or interested in trying something new, we have just the snack for you." So, they need to ensure anyone they consider hiring would be prepared to stand behind their products with pride.
Written by Kevin Downey on September 5th, 2023
Answer Example
"I grew up with Rold Gold pretzels and Santitas tortilla chips in my house. As an adult, they are an ever-present staple in my pantry. Feels like home."
Written by Kevin Downey on September 6th, 2023
About the Author
Before I was in management, there were positions I wasn’t sure I wanted to be hired for. I wasn’t convinced it was the right job for me. Despite this, some of those interviews resulted in job offers. Then, some jobs felt like the perfect fit. I went into those interviews feeling confident and commanding, believing I would get hired. Yet, I didn’t get hired for many of those jobs despite my confidence and swagger.
Later in my management career, I learned there was more to it than being the right fit. I had my agenda, and my interviewee had theirs. When I sat down to interview someone, my goal was to check off all of my boxes. Is this person up to the job? Do they have the right skills? Does their character align with our values? Will they stick around and raise morale, strengthening our teams? What are their goals, aside from trying to land a job? Do they have leadership potential? What would this professional relationship look like?
This is the key to mastering any interview - understanding each other’s goals and objectives. The cold reality is that your interviewer has sat down with countless candidates before and will sit across from countless more. Every one of them wants a job. But only a few of them check off all the interviewer’s boxes.
If you are wondering how you could know what your interviewer is looking for, that’s easy. Most of it is posted all across their careers page. You just have to be on the hunt for those keywords that say it all. For Frito Lay, it’s physical hard work. Grit and determination. Punctuality and teamwork. Faster, stronger, better, and honest. These qualities aren’t unique to any one person. In fact, at some point, you have exhibited every one of these qualities.
The secret formula for delivering a great interview is simple. Actions speak louder than words. If you present yourself sincerely and honestly in every answer, aligning these traits with their values, they will know you prepared thoughtfully. It shows you respect their time and take this opportunity seriously. Your words showcase the actions you took to get ready for your interview. It proclaims you have a strong work ethic. It explains why you are so confident and shows that your interview isn’t a performance but an accurate presentation of who you are as a person and a professional. This is the key to delivering a great interview, which gets you closer to hearing the words, ‘You’re hired.’
Learn more about Kevin Downey