Which of our brands do you have in your kitchen?

This question is designed to inform your interviewer whether you, as an employee, would also consider yourself a customer. How you answer will show how familiar you are with their product lines and how effectively you would be able to represent their company to their customers and consumers. Frito-Lay has 29 brands advertised on its site, many of which have multiple products listed under each brand. "Great Taste. We've got you covered. Whether you're looking to learn more about a long-time favorite or interested in trying something new, we have just the snack for you." So, they need to ensure anyone they consider hiring would be prepared to stand behind their products with pride.