What is Amazon's company mission, and what does it mean to you?
Early on, Jeff Bezos committed to making Amazon "Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices." Over the recent years, Amazon has won a multitude of customer service awards, including:
- #1 in customer satisfaction for nine consecutive years (ForeSee Experience Index: US Retail Edition)
- #1 on the American Customer Satisfaction Index for 2010 through 2017
- #1 on the Harris poll 2016, 2017, and 2018
- #1 UK Customer Satisfaction Index 2018
- LinkedIn's Top Companies: #1 in the 2018 Top Company US Edition
Amazon describes themselves as being 'customer obsessed.' Before your interview, explore what this means, and find examples where you fit this mold. Discuss what this mission means to you and how you'll serve as an active participant should you be fortunate enough to be the chosen candidate.
"Amazon's mission is to be Earth's most customer-centric company. To me, this means always being a few steps ahead of your customers, delivering more than they expect, and doing so out of pure joy rather than a 'have-to' mentality. This customer-centric mentality also means creating an online experience that they respond to and makes their lives easier every time they visit."
"To be Earth's most customer-centric company is the mission of Amazon. Being customer-centric means that every decision I make here needs to be based on the customer first. I need to think a few steps ahead of their anticipated needs and deliver answers before they know what the question is!"
"I think it is important how Amazon repeatedly places value on Earth when being guided by their principles. Like so many things, there are subtle perspective shifts in how they approach things. Customer obsession rather than competitor focus. Recognizing that invention should be approached with passion. Being committed to operational excellence, and long-term thinking. But most importantly, how Amazon strives to be 'Earth's' most customer-centric company, 'Earth's' best employer, and 'Earth's' safest place to work. Earth is unifying, this approaches things from the perspective of our planet and our humanity. That's what their mission means to me."
Community answers are written by other candidates practicing this set. Reading how others frame the same question is one of the fastest ways to sharpen your own.
Anonymous Answer
Amazon's mission is to be Earth's most customer-centric company. Being customer-centric means that every decision I make needs to be based on the customer first. From small decisions, like prioritizing my daily tasks, to big decisions, like strategic moves or new innovative ideas. I want to think a few steps ahead of their anticipated needs and help them make the best decisions that would improve their lives or make them more fun!
Rachelle's Feedback
Excellent response! You truly understand the mission of Amazon and showcase exactly how you will uphold their mission, should you be the successful candidate.
Anonymous Answer
Amazon's mission is to become the world's best customer-centric company and has lots of awards that show how it's reaching that goal. To me, it simply means that all my actions need to be made with the customer in mind, including the customer's needs and experience. I'll always think about how the customer will react to a feature and think like a customer.
Rachelle's Feedback
Excellent reply! It's great how you took the company's mission and then described how your mindset and actions align with that mission. Very well done.
Anonymous Answer
Amazon's mission is to be Earth's most customer-centric company. Being the most customer-centric company means thinking about every small thing from the customer's perspective. Think big such as to provide services to the clients in an almost impossible way. Make shopping as easiest as possible for the customers and save them time.
Rachelle's Feedback
Excellent - It's evident that you understand what Amazon is looking to accomplish, and it seems that your way of thinking aligns nicely.
Anonymous Answer
Amazon's mission is to be the most customer-centric company on Earth. Recently, Jeff Bezos announced he also wants Amazon to be the best employer on earth and the most protective of the Earth. These goals sound lofty, but along with the leadership principles, they allow the entire organization to look for ways to improve and innovate every day.
Stephanie's Feedback
Great response; this shows that you've done your research and have an understanding of Amazon's mission and values.
Anonymous Answer
Amazon's mission has been 'to be Earth's most customer-centric company.' For me, that means taking responsibility for my customer experience, proactively identifying my concerns and needs, and proactively trying to solve them. For example, if an item isn't available by the planned time, Amazon reaches out and checks whether I am OK with the delay, and offers me alternatives.
Marcie's Feedback
It's great that you're familiar with the company's mission. Why do you want to be part of a company that is so focused on being customer-centric? Explaining why this matters to you will add even more depth to your response.
Anonymous Answer
To be the world's most customer-centric company. To be customer-centric is to look at the world through the customer's eyes and to use your expertise and knowledge to make the customer experience as enjoyable and positive as possible - making yourself a trusted advisor in the process.
Marcie's Feedback
Nice! You're clearly knowledgeable about the company's mission, which the interviewer will appreciate. Can you discuss in further detail why being customer-centric matters to you? Also, why do you want to work for a company with this mission? Use this opportunity to show how passionate you are about the company and what it does. Great job!
Unlock all 54 Amazon questions
Unlock responses designed for Amazon's rigorous behavioral and technical interview loops.
Get Started