Tell me about yourself.

"There is a quote by Neil Patel that says, 'To love without condition, to smile without reason, and to serve without end... This is achievement.' I fully embrace this. I love what I do. You see, I love people and learning what makes people tick. Most of the time, it boils down to value - what they value, what makes them feel valued, etcetera. I love helping people reach their goals; when I do that, I am reaching mine. This makes me smile. In a nutshell, this is who I am, what drives and motivates me, and what makes me a great growth marketer."

Your interviewer wants to get to know you and what drives and motivates you in your career. In other words, they are curious about how your personality and career choice align. Exhibit your personality, let them get to know the person they may be potentially working with, and smile.

"My grandfather was an advertiser in the MadMen days. When I was a kid, I had a lemonade stand, and he helped me write the signs, building A-Frames pointing the way, and we came up with a great slogan. I sold out of lemonade in minutes. This excited my imagination. I wasn't as interested in being a lemonade entrepreneur so much as I was interested in learning how and why people buy. Suddenly, I understood a secret I wasn't even aware existed. I consider that experience the singularity that launched my career."

What would you say are your strengths as a growth marketer?

"I would say that my two greatest strengths are copywriting and running PPC campaigns. Writing has always been a passion of mine, so it comes naturally to me to write copy for landing pages, PPC ads, and whatever else is needed. I can do this quickly and effectively. I've had several opportunities throughout my career to run campaigns, so I've gained a lot of experience in this area. I am most familiar with Google Ads but have also run PPC ads on Facebook, LinkedIn, and Yahoo."

Growth marketing is very diverse and involves numerous platforms and tools. The interviewer wants to determine which areas of growth marketing you're strongest in. Answer honestly and give examples of past experiences.

"I've been told that I have uncanny insight regarding studying analytics - from google analytics to when our online ads are getting the highest number of clicks to monitoring our return on ad spending. Another strength is coaching other teams and departments, helping them generate more leads, and serving our current clients."

"Very good understanding of what makes a really compelling reel for social media."

How do you handle failure?

"I believe that experiencing failure and making mistakes is just a part of my job. It doesn't bother me at all; in fact, I almost look forward to failing because whenever this happens, I learn something that I can carry forward with me. If an experiment doesn't work out, it just means that the initial layout or language, or what have you, works better than the new idea. To me, that's good to know. Since I'm always looking to make continual improvements, I'll just move on to the next hypothesis/test and go from there."

The interviewer is questioning you about failure because growth marketers deal with it all the time. They run so many experiments and tests, it's inevitable that many of them don't work out. Show the interviewer that you have grit and resilience but that you can quickly accept failure and move on.

"Well, I wouldn't quite say that I am one to not take no for an answer. I'd rather say that I course-correct anytime I face any setbacks. The way I see it, failure is when you have driven down to the end of a dead-end street. I'm one to pick up on the signs, and course correct rather than driving down that street. So, if I am taking an approach with a client, and it doesn't seem to be working, then that is a great opportunity to inch closer to success. So, every setback, or failure, depending on how you look at it, can be a good thing."

What are your greatest weaknesses as a growth marketer?

"I'd say my biggest flaw is that I can easily get lost in the data because I am so curious and analytical by nature. It's hard for me to stop delving into it. I have to force myself to take a step back at a certain point so I can formulate my takeaways and make decisions about the next steps in terms of my marketing experiment. Without self-discipline, I can easily get carried away and spend too much time analyzing the numbers. Following the same framework every time I run an experiment really helps me to stay focused and on task."

The interviewer is testing how self-aware you are. You will want to indicate that you know you have flaws but that you're determined to turn them into strengths. Be both confident and humble. Whatever flaws you discuss, make sure you can show them in a positive light and that you are taking steps to remedy them.

"I'd say one of my weaknesses is also a strength in a way. I am very analytical by nature and can get buried in the data sometimes. This causes me to get too much into my head on occasion, and even though I have had some real breakthroughs and successes, it can consume too much energy and time on occasion. I am working on striking more of a balance and knowing when this is useful and when it is less of a priority."

Where do you see yourself in five years?

"Now that I've been in this industry for several years, I know that it's where I'm meant to be. I love being able to use both my analytical and creatives sides on a daily basis. So to answer your question, I see myself progressing toward the role of a senior growth marketer. I plan to continue gaining hands-on experience at work while also taking online courses to bolster and gain more knowledge."

The interviewer wants to get an idea of how ambitious you are and what goals you have. In particular, they want to confirm that you are passionate about growth marketing. While you'll want to be honest in answering this question, you'll definitely want to indicate that you see yourself progressing in the growth marketing industry. Talk about your excitement to learn new skills and how you plan to do that.

"I really consider myself a natural born leader, and an excellent coach. I truly thrive on imparting my knowledge and help those on my teams to succeed and reach their goals and potential. So I feel a natural career progression for me would be to move into a role as a Senior Growth Marketer. I am a real outside of the box thinker, and enjoying innovating new data driven approaches, and would love to lead teams in doing so."

How do you understand the behavior of your target customers?

"One place I'd look is at the company's social media to see who is following and interacting with it. I'd pay attention to their ages, locations, languages, spending power levels, and stages of life. I'd also delve into what their challenges/pain points and interests are, as this knowledge will influence how we market to them. I'd also examine the company's current customer database and Google Analytics for more information, in addition to monitoring relevant hashtags and keywords online to see what people are saying about the company."

It's important as a growth marketer to be able to create content and use marketing tactics that speak to your target customers. The interviewer wants to know how you determine who your target customer is and their behaviors so you know how to effectively relate to them.

"I understand the behavior of my target customers by studying the aggregate behavior, being good at analytics, and using the tools of my trade. I anticipate trends by watching and responding ahead of the curve. Once you have an idea of who your target customers are, you want to advertise the demand for your product while ensuring its supply. This shows that not only do you have a product or service high in demand, but one that is reliable and will be there when you need it, ensuring brand loyalty. If a restaurant is empty, no one will go inside. But if you get one customer and sit them next to the window, more will come. Yet, if you are selling boxes of cereal, and there is only one box left on the shelf, and the cardboard is dented, even if it is perfectly good, no one will buy that last box because they fear it's been rejected for an unknown reason. Convince the consumer they want what you have, then provide it consistently."

Explain how you would build our email list.

"There are multiple ways I could accomplish that for you. Taking into account what your company does and how active your target audience is on social media, I would likely choose to run a giveaway. The winner would get an item worth about $70, and I would make sure that the contest was promoted heavily on various social media platforms. I know that this has the potential to garner hundreds, if not thousands, of email addresses. I might also add language to your app and homepage so people can easily sign up in those places as well."

There are a variety of ways a growth marketer might grow an email list. The interviewer wants to see if you choose to discuss a method that would work for their company. Go into some detail and potentially offer a few suggestions.

"I am a big fan of lead magnets, with existing clients and potential ones. If I come upon an article which I feel will be useful or validating for a certain client, I'll send it onto them. I also try to connect with new clients on social media by connecting with current clients. This gives you click-traffic and word of mouth at the same time, while offering referral bonuses, opt-in forms, or through offering more lead magnets to the aggregate audience."

How do you encourage a customer to buy a product or service for the first time?

"At my last job, our service provided many nuanced benefits to our customers. The issue was making sure they understood that these features were available to them and how to use them. Our sales and account management teams worked hard to demo our service, but I also suggested that our marketing team put together a recorded video tour of the service as well. We created it using Loom and then put it on our website, in addition to promoting it in emails and other communications. Not only did this video tour help us close more deals because new clients understood better what the service offered, but it also helped us retain existing customers because it ensured that they were taking full advantage of all we had to offer."

The interviewer is looking to see if you have any knowledge or experience in creating user tutorials or an onboarding flow. Many products and services are complex and require some hand-holding or training in order to get the customer to the point where they will purchase it and then continue to use it. Mention if you have any experience using tools like Loom or Appcues to produce personalized onboarding flows, surveys, or recorded product tours.

"It really depends on the product or service being offered that would dictate how you would engage with your audience. But, generally speaking, I would say I have a pretty good track record with my conversion rates. Part of anticipating trends is in understanding the consumer climate. I am really good at identifying pain points and customer needs and building trust."

What is the role of storytelling in growth marketing?

"I find story telling as an effective tool in utilizing the brand's voice to increase credibility, to hook your targeted audience by identifying with their pain points, playing to their points of desire, and to build on those emotional components to move them through the funnel. Starting with that story, build a cliff hanger, offer your value, then wrap up the story with a happy ending speaks to everyone in a universal manner."

They are curious about how you use storytelling to convert your target audience. Whether through content marketing or ads, share your insights on what makes this work, from creating brand identity and increasing awareness to effective copy. Research their organization and identify how they have created effective copy for themselves on their websites.

"Storytelling is an outstanding tool when generating content marketing. It is a great way to hook an audience and get them to identify with your brand. If you play on those emotional components, they feel you understand them and share their values. This establishes trust."

Tell me what you know about the pirate funnel.

"I'll start by telling you the components that make up the pirate funnel, which are Awareness, Acquisition, Activation, Retention, Revenue, and Referral. Customers naturally flow through each step of this funnel; by examining this flow we can determine where there are gaps or issues. In my last position, using the pirate funnel we were able to pinpoint that retention was a problem for us and we decided to focus our efforts on remarketing, which helped us bring customers back repeatedly to our site."

A commonly used framework in growth marketing, the interviewer wants to confirm that you are familiar with and have experience using the pirate funnel. Impress them by rattling off what the acronym AAARRR stands for, and then give examples of how you've used the pirate funnel in the past.

"Ah, yes, the pirate funnel. Acquisition, activation, retention, referral, and revenue. It's a good framework and can be useful a good deal of the time, but often needs to be adapted or used selectively, depending on the needs of the business or industry you are engaged with at the time."

How do you define growth marketing or, as it's sometimes called, growth hacking?

"While I know that growth marketing can vary from company to company, I personally define it as data-driven digital marketing. It requires one to be both creative and analytical, which is why it's such a great fit for me. As a growth marketer, I design and conduct experiments, and then analyze the results, in order to optimize digital marketing initiatives, metrics, and target areas."

Growth marketing (aka growth hacking) can mean different things to different people. The interviewer wants to make sure that you're both on the same page and that you will fill the role in such a way that meets their expectations. Prior to the interview, practice reciting your answer so you can give it confidently. Keep your definition relatively broad so it's likely to align with their expectations.

"I define growth marketing as the practice of identifying how to grow a business by defining your target audience, earning the trust and brand loyalty of that audience, and developing the best strategies for that business and their brands. In order to retain customers and to find new ones, you have to retain your value and what you have to offer. So you have to be customer driven and focussed."

Do you ever come up with your own marketing or experiment ideas?

"Definitely! All the time. Of course, I enjoy working in a team environment and supporting the ideas others come up with, but I am always thinking of potential website or language adjustments that could be made to increase brand awareness or conversions, for instance, and then turning them into experiments. I don't rely on others for ideas; I come up with them myself. In fact, just last week at my current job, I experimented with the messaging on the email collection form that we have on our website based on an idea I read about in a blog. We ended up going with the new language based on the results of the tests we ran."

The interviewer wants assurance that you can come up with original experiments that are specific to a problem the company is trying to solve or an area it wants to optimize. They want to know that you won't run unnecessary tests and that all of them will have a purpose/goal. You need to show that you are an original thinker, proactive, and a problem solver.

"I don't think I'd be as good at my job if I didn't. I'm often on the lookout for opportunities to launch new strategies or tactics. Whether through email newsletters or social media campaigns, it is about generating new data and following the breadcrumbs of success. Chart a new path forward whenever you can."

What are some common mistakes you see in growth marketing?

"I'd say relying too much on automated advertising and not segmenting your audiences. Taking a hands-off approach will never yield those magically promised results. You have to be hands-on to deliver."

Your interviewer is curious about how experienced you are and how adept you are at identifying what works and what doesn't. How you answer will inform your interviewer how quick you'll be in identifying growth opportunities and potential avenues to creating more effective campaigns.

"I'd say the biggest mistake I see is trying one approach, then if it doesn't yield the results you hope for, shelving it. Not taking that approach, tweaking it, and experimenting is a mistake. You have to study every detail of those metrics and keep thinking outside the box. Continual testing and experimentation is the heart of discovering what works best for a business, in my opinion."

How do you determine how users interact with a website?

"If you were to hire me, I would start by delving into how users interact with your website. I would determine what path they tend to follow, taking into account the pirate funnel, because this is how I would decide the prioritization of my subsequent testing. There are many different tools available that show what visitors do on a website; my favorite is Hotjar because it incorporates heatmaps, recordings, and even web surveys to figure out how people are using the site, which informs all of my testing decisions."

A growth marketer doesn't start by diving right into A/B testing and complex experiments. Before that, they need to learn how users interact with the company website. The interviewer wants to know how you would do this. Talk about the different tools, like Full Story, Crazy Egg, Google Analytics, and Hotjar, that you might use to track visitor/user sessions and interactions.

"First, I've done enough user testing that I can typically forgo that step if necessary and think as a customer, walk around in their shoes and gain insights through my interactions with the client's website and identify areas for improvement. Then I'll look at the analytics, the heat mapping, and the metrics I have at my disposal. Then I might consider some A/B testing."

How do you retain existing customers and reduce churn?

"Great customer service means constantly showing your customers that you value them for their brand loyalty. So make sure what you have to offer them retains its value, anticipate their evolving needs, continue to generate value for them, and show appreciation for their loyalty."

The interviewer wants to know your philosophy of customer service. Examine their approach and align it with your own. Offer examples of great models of customer service which you admire. Align your approach with theirs where appropriate.

"I admire Jeff Bezos' approach to what he calls customer obsession. He says you should always approach your workday like day one. Never take the customer for granted; always have your eyes on what is around the corner. If you know what is approaching around the corner, you will be able to anticipate the customer's needs. Be the first and offer it now. That way, you beat your perspective competition beforehand; they are competing with you. But you can only do this proactively. If you are reacting, it's already too late. You have to think only about the customer."

How would you leverage an amazing customer testimonial?

"Customer testimonials can help differentiate a company from its competitors, especially if the review comes from someone influential. It also helps instill trust in the product or service. Right off the bat, I would post the testimonial on the company's social media accounts. This is an easy way to share the positive feedback with both existing customers and prospects. I would also consider adding the testimonial to the company website and perhaps even creating a video testimonial out of it, which can be very impactful and increases the chance it might go viral. Finally, I would consider asking the customer to also leave an online review as many times people look at product review forums during the information gathering stage of the consumer buying cycle."

There are many different ways a growth marketer can use a positive customer testimonial to benefit the company. The interviewer wants to see how you would capitalize on such a situation. Discuss the methods you might implement, whether it be distributing the testimonial via social media, displaying it on the company website, or posting it as an online review.

"It depends. It is only word of mouth. You have to examine the context of the testimonial as much as the platform you are sharing it on. That testimonial has to cater to that audience. If you are curious whether a movie you are considering watching is good, you'll go to Rotten Tomatoes. If you see it has a 99% score, those testimonials offer social proof that is greater than what the critics have to offer. If I am serving a client that is more product-oriented than service-oriented, I'll try to increase their ratings on all the platforms they sell on. Otherwise, I'll stick to referral marketing campaigns and post testimonials and reviews on YouTube. I'll get some content marketing going with passive article advertising or case studies and do all I can to spread info-worthy credibility."

Tell me what kind of growth framework you use.

"I definitely use a framework when I run tests. This helps me to keep things standardized and also helps ensure that I don't forget any steps in the process. I typically begin by determining my objective(s) and hypothesis for the experiment. Next, I decide what steps I will take to carry out the test and how much this will cost. When thinking about cost, I don't just consider monetary but also how many hours of work by both marketing and developers/designers. Then I outline my expected results. Finally, I get the actual results, draw specific insights from them, and then determine next steps."

Growth frameworks are important because they add structure and prioritization to the experiments the growth marketer wants to run. They usually include all the tasks from start to finish. While there are many different growth frameworks, tell the interviewer about the one that you prefer to use and why.

"I most commonly use a lean startup framework or customer development framework. When necessary, I suggest pirate funnels, which are always useful. Now, depending on the business, how established they are, and what they hope to accomplish, I might use another framework, such as AARRR or Bullseye. But only when it seems appropriate to their needs."

What strategy do you prefer for reducing customer acquisition costs?

"I think it is important to study the cost-per-click metrics in detail. Identify the trends and the time of day you are yielding results, and target those audiences. Never wholly trust an online advertiser. They'll never live up to their claims. There is no blanket approach, one-size-fits-all. Do the legwork to come up with a customized approach. Then you can employ more agencies and audiences, only advertising to certain demographics at certain times of the day. Never sign on with big packages. Get the highest yield by putting in the time to study the metrics and identify the opportunities that are visibly there."

How effective you are in your marketing and sales efforts will inform your interviewer of your skill level. How you answer will offer insights into how much training you would require to get up to speed or adapt to their way of doing things and whether your methods will complement theirs. Research the company you are interviewing with and get a feel for their approach and methods. You want to showcase your style and compliment theirs. You also want to come off as adaptable and not die-hard in your way of doing things. The aim is to advertise how well you'd work together.

"I prefer a structured approach, such as building it all out first and reducing rework by optimizing landing pages. It can also be beneficial to determine your discounts and referral programs and when you are going to launch them and build out all of your content marketing before starting on your social media, conversion funnels, and marketing automation tools. I feel like making your messaging clear and your strategy proactive rather than reactive is the best course for reducing customer acquisition costs. Reactive always costs more."

How do you use marketing automation to convert leads?

"I think marketing automation is essential when it comes to converting leads, retaining existing customers, and just keeping marketing processes moving smoothly in general. For example, if customers sign up for a service online, an automated welcome email should be scheduled to go out to them shortly thereafter so they feel confident in their purchase. When it comes to converting leads, if someone visits the website and gives their contact information to show they are interested in a free trial, we can have an email automatically sent to them so they know what to expect. If these tasks were left to someone to be manually handled, they might be overlooked or take too long. And there are numerous other situations as well where automation can be helpful, from responding to help inquiries to sending out feedback and reminder emails."

Marketing automation frees up marketers from routine tasks so they can focus on more pressing issues. The interviewer wants to know that you're familiar with this term and can cite examples of how you would use it to convert leads and retain customers. Mention any tools that you have experience using for automation, such as Autopilot, Twilio, or Drips, and discuss how you would use automation in this role.

"I feel personalization yields the greatest results. Drip campaigns feel like an annoyance from the customer's perspective and don't yield the rule of seven the way most hope it will. Yet, personalization feels more relevant, as does lead nurturing, which is also personalized and carefully targeted."

If we hired you, what's the first thing you would do to improve our SEO ranking?

"One thing I noticed about your company when I was researching it is that it doesn't appear to have a mobile-friendly website. Given that more and more people are getting and using smartphones and tablets, and so more and more web traffic is coming from these devices - over half!, it's essential that your company have a website that works well on these kinds of devices. If you hired me, I would work with my team to make sure your website is mobile-friendly, which will in turn drive traffic and increase conversions."

It's very important that a growth marketer know how to bring traffic to their company's website. The interviewer wants to hear how you would do this if they hired you. Before the interview, brush up on some of the methods growth marketers use to drive website traffic. Tell the interviewer how one (or more) of these tactics will work for their company and how you plan to execute it.

"I would hunker down and learn. I'd keep asking myself and everyone around me questions. I'd study what has shown success and where there is room to grow, and I'd go from there. One of my hidden talents is I am very mechanical. I can take a dishwasher completely apart, study it, figure out how it all works, and put it back together. I can do that with everything. The first thing I would do to improve your SEO ranking is pick everything apart, learn how it all works, and put it back together, with the aim to improve its performance."

What's your favorite growth hack?

"This is an easy question for me to answer! I really love the idea of gamifying the onboarding process to make it fun and motivating for the customer. A good example of a company that uses this tactic is Dropbox, and I believe it could be implemented effectively for your company too. Essentially, Dropbox rewards its customers and allows them to unlock more storage as they reach different milestones, like posting positive things about the service and following the company on social media, using camera uploads, referring new users, and other incentives. I think this creates a cool, fun way for customers to spread the word about your company while simultaneously generating goodwill as they receive rewards for their behavior."

This question is pretty personal and it will tell the interviewer a lot about your passions and personality. Be honest and tell them about your favorite growth hack. Discuss why it's your favorite and, if possible, connect it to their company and the role.

"If you are trying to increase someone's SEO, a lot is lost if you don't fully capitalize on the principle of internal links. Keep baiting them and lure them further in. Think about how Microsoft accomplished this before the internet. They created their famous solitaire game, which effectively trained people to use their software in a fun and engaging way. Keep them engaged, and introduce them to more services or products they didn't know they needed."

What growth marketers and/or blogs do you follow?

"I definitely read up on industry blogs; they serve as inspiration for new experiment ideas and educate me on new platforms and tactics to try using. I peruse a lot of them, but one of my favorite growth marketing blogs is OkDork. It's written by Noah Kagan, one of the best growth hackers out there. Another one of my favorites is Casey Accidental, which is written by Casey Winters, Chief Product Officer at Eventbrite. His blog covers both high-level strategy and in-the-trenches tactics, so I find it very useful and it frequently influences my work."

The interviewer is interested in finding out if you follow industry news and, if so, what publications and/or other growth marketers you pay attention to. They will want to get the sense that you are both passionate about the industry and proactive in terms of staying up on new growth marketing ideas, methods, and tools.

"I am a big follower of growth hacker Neil Patel. Do you follow him? I subscribe to his newsletter and read all of his blogs. He once said, 'If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts.' I couldn't agree more!"

Tell me about your familiarity with Looker Studio.

"Within my last role, I had the opportunity to learn how to use Looker Studio. I learned how to create useful dashboards in it, which helped me to analyze the incoming data from our Google Ads and Facebook paid advertising. This information allowed me to make decisions about how we should move forward with our campaigns, and I frequently presented these conclusions to upper management."

Most interviewees will likely have at least some experience using Google Analytics, but the more experienced growth marketer will have also used Google Data Studio, a program that provides streamlined reporting on Facebook and Google Ads analytics and performance. The interviewer will want you to have experience with this tool; it will tell them that you understand analytics on a deep level and that you have probably given company presentations based on its findings before, which may be important if the position requires you to be executive- or customer-facing.

"I was well versed in it when it was called Google Data Studio, and now in its current form as Looker Studio. I find a lot of value in all the offerings of Google's Analytics 360 suite."

How do you optimize landing pages for conversion rates?

"I feel like there is so much to be gained from the psychology behind the presentation of what you have to say and how it is visually presented. From the placement of the buttons you click to the color, font, and size. There is so much written on the psychology of these things. Of course, it depends on what the landing page is for and what it is trying to accomplish."

Your interviewer is curious about what your answer to this question will say about your skill level and compatibility with their firm. Learn their approach by doing your homework on them and coming well-prepared for your interview. Take a close look at how your professional experiences align with what they are looking for in a candidate. But most important, discuss it like a pro, and share your insights with confidence.

"I always say, keep it simple. Have a clear value proposition with great copy for your headlines. Throw up some nice images. Keep your eye on it, and tweak it when you must."

How do you measure the ROI of a growth marketing campaign?

"I contrast the level of frequency of an ad against its reach. Once I can determine which audience is warm, I can more effectively create meaningful engagement. But you have to study this metric in detail. So the more data, the better. Accordingly, I don't believe in stretching things thin and relying on low ad frequency. Just fine-tune it, study the impressions you've made, and make those findings work for you."

Your interviewer wants to know your experience level and approach to maximizing the cost-effectiveness of your marketing campaigns. How you answer will offer them insights into your work style and work ethic. It could also indicate how compatible you are with their organization and how calculated your risk-taking truly is. Showcase your skill level by sharing what tools you used to ensure the success of your campaigns. Examine their approach, incorporating some of their language into your answer.

"I'm very systems-oriented in my approach to such things. I love my spreadsheets and am always tracking and reviewing all the data. I'd study the key performance indicators of the goals of our strategy. Carefully reviewing and measuring the metrics from the analytics of the website traffic, our click-through rates, attribution, etcetera, I'd cross every T and dot every I, and thereby determine the growth and our return on investment."

What is the most surprising thing you have learned from an A/B landing page test?

"I have definitely been surprised by A/B test results before! The most notable instance occurred within my current role. In designing our landing page, we were aware that content placed above the fold was more noticeable to a consumer - by 80% per past studies! So we initially placed our call-to-action button in the top half of the landing page. When our conversion numbers weren't where we wanted them to be, we decided to run an A/B test and tried out the CTA button at the bottom of the page. There was a 300% increase in conversions with the CTA button below the fold. Wow! We were very surprised by this revelation but obviously moved forward to make this change."

As a growth marketer, you've likely run many A/B tests on landing pages before. Talk to the interviewer about results that surprised you. Prior to the interview, brush up on different learnings you've witnessed throughout your career so you can easily discuss them. If you lack this type of experience, cite surprising A/B results that you learned about in college or have read about in blogs.

"I decided to put the color, font size, and subtle changes to the language of the copy to the test. I found how much redundancy or poor phraseology turned out to be a turnoff to our visitors and how, when the redundancies in our messaging were reduced, that increased our conversation rate. Also, the copy of every headline and how succinct its messaging is proved more effective in luring visitors to explore the rest of the page."

Are you familiar with running A/B and multivariate tests to optimize webpages?

"I have a ton of experience in running A/B and multivariate tests. I believe that this is at the heart of what I do as a growth marketer! After determining what should be tested, I use tools like Optimizely to help me create and run the experiments. And I recognize the importance of making sure that nothing skews my results. For example, I know that a viral campaign can impact how much traffic visits a webpage, so to prevent this contamination I usually test paid traffic from Google Ads or Facebook because I recognize that segmented traffic from a specific source provides more reliable insights."

Being able to run A/B and multivariate tests is a vital skill of growth marketers. The interviewer wants to know that not only can you figure out what should be tested but that you also know how to run the tests effectively and accurately. Mention any testing tools that you might use, like Optimizely and Omniconvert, and discuss how you would ensure accurate testing results.

"Absolutely! A valuable tool for the trade. It is important to take advantage of all the data you can. But, as Neil Patel also says, 'It's not about the amount of time you devote but rather what you devote to that time that counts.' This rings true to me."

What kind of experience do you have using Excel, Google Sheets, and SQL?

"Since I was a kid, I've always been analytical and into data and numbers. I have used Excel and Google Sheets for a long time now and am very proficient in using them. Within my last role, I learned SQL at the behest of my boss. I didn't initially realize how powerful and helpful it would be to have the ability to use SQL queries to gather information directly from the back-end database. It actually showed me that in many cases the analytics I was gathering from other sources, like Google, weren't entirely accurate. This additional information allowed us to adjust our testing prioritization and to design better tests."

A growth marketer needs to be both creative and highly analytical. The interviewer wants to ensure that your data analysis skills are strong so you can understand test results and so you don't necessarily have to rely on Facebook or Google data analytics but can acquire and analyze your own. Discuss any experience you have in this area and provide examples if possible.

"I have eight years plus of experience in using these softwares and applications."

How experienced are you in using Google Analytics?

"Google Analytics is fascinating because it offers such a wealth of information, but I've learned over the years that one of its most useful features is conversion goals. Within my current position, I frequently use URL destination goals. I set up goals to track whenever a user hits our sign-up confirmation page after they subscribe to our service and the thank you page that appears after they download a whitepaper. Beyond tracking goals, Google Analytics also helps me to understand who our customers are, where they come from, what kind of devices they use, how long they stay on the site, and how many pages they visit, along with so many other stats. This kind of information is invaluable when I'm making decisions about testing."

While many growth marketers include Google Analytics on their resume, there are different levels of familiarity with it, and the interviewer wants to make sure that you really know how to use it. The best way you can prove this is to talk about conversion goals since this feature goes beyond simply glancing at traffic stats. You want to show that you know how to best utilize Google Analytics to benefit the company.

"I have a lot of experience in going deep with google analytics. Without it, my job would be much harder than it is."

Have you ever built a presence on social media before?

"I have yet to build my own social media presence, outside of using social media socially and for personal use during college. However, I have studied the techniques that growth marketers use to do this, and I'm excited to implement those ideas. I recognize how important it is to ensure brand consistency across all social media channels by using consistent logos, headshots, and photos. I would take steps to build a following and expand the company's reach over time by creating and sharing industry-relevant content, and I would follow a schedule so content is posted regularly. Finally, I would make sure my visual content was on point since video and images produce higher ROI than just text. I know I still have a lot of skills to hone in this area, but I look forward to putting into practice all that I've learned so far."

Building a strong presence on a social media platform takes a significant amount of work. The interviewer wants to ensure that you know how to do this and the kind of effort it takes. If you have experience in this area, discuss it with the interviewer. Tell them how you produced and distributed your content, in addition to the growth you witnessed on your social media platform. If you lack experience, discuss what you've learned and how eager you are to implement it.

"I have done so for my clients and previous employers, yes. But I have no interest in it for myself. Honestly, I keep a pretty low profile in this regard. I could promote myself as a thought leader and innovator, but putting in the effort is a full-time job. I prefer to save that time and energy for what I can do behind the scenes."

Tell me about your experience running Google Ads campaigns.

"Within my current role, I frequently run Google Ads campaigns. I've spent a lot of time creating and testing ad variations, tweaking copy and keywords, and adjusting landing pages, in addition to playing around with different audience targets. I run frequent A/B tests and analyze the results in order to make calculated and beneficial changes to my campaigns and our website. During the time I've been at the company, I have been able to increase our click-through-rate from 1.5% to 3.4%, which has resulted in many more conversions and higher revenue."

The interviewer wants to know that you understand how to drive conversions (and therefore revenue) using Google Ads, likely in tandem with social media advertising. Make sure that you are familiar with the various facets of Google Ads, including the popular strategy of using one keyword per Ad Group, location and device targeting, and bidding strategies. Speak about your past experience using Google Ads or about your eagerness to learn more about it.

"I feel like google ads campaigns are the most cost-effective and customizable targeting you can get for your money. It's easy to measure your metrics. All the data is right there. I highly recommend it when I feel it is appropriate for the desired goals."

How do you generate and prioritize your ideas?

"I am always learning and asking questions. Whenever something comes up that I feel I need to put a pin in, I'll take note of it in my notepad and circle back around to it later on. When I identify an opportunity from what I learned, I refer to those notes and materials and build on it."

It is imperative that a growth marketer has processes in place to prioritize their ideas. The interviewer wants to know how you come up with new ideas and how you prioritize their importance. Consider mentioning the ICE Method or another specific prioritization process to show structure in your thinking. You can also mention tools that you use, like Google Analytics or Unbounce, to help you prioritize ideas.

"In terms of idea generation, I read industry blogs to stay up on new trends and to find inspiration for new things to try. I also make sure I am fully aware of the company-specific path customers follow as they travel down the pirate funnel because this shows me where I need to focus next in terms of testing. If awareness is the biggest issue, I'll focus there first, and so on. After every experiment I run, I reconsider the prioritization of my ideas based on the results and how the corresponding changes impact everything."

What are some low-cost marketing techniques you might use to reach potential customers?

"There are definitely marketing strategies that can be used to reach potential customers without breaking the bank. At my last job, we hosted a webinar. It took some effort to put it together and promote it, but it attracted a large number of interested people, many who later became customers. Another idea is to actively post on niche blogs so readers begin to recognize your brand. Following and retweeting niche influencers on Twitter can also help you build a strong online brand presence, which will help drive people to your website."

Some companies, particularly startups, don't have huge marketing budgets. The interviewer wants to know if you are knowledgeable about low-cost marketing strategies that can be used to acquire customers. Speak about your past experience in this area, if you have any. If not, talk about the tactics you've learned about and are excited to implement one day.

"I am a big picture thinker, and when it comes to long-term goals, I think a customized lean startup framework can be cost-effective, as it reduces rework and the risk of failure and increases efficiency. But for more immediate gains, I think a google ad campaign is a cost-effective return on ad spending solution."

What competitor analysis programs do you use?

"Many marketers, in my opinion, focus solely on their company, but I've learned that there is so much information that can be gleaned by studying competitor data. When I first come into a new job I spend time determining who the competitors are. Then I use Ahrefs to locate and analyze their paid marketing and backlinking data. When I notice something unusual in the data, like if one of our competitors isn't running any LinkedIn paid advertising, I delve into the data to try and figure out why. Many times there are lucrative opportunities for my own company hidden in all that information."

A growth marketer must be able to look beyond just their company to see and take advantage of missed opportunities by competitors. The interviewer wants to know what tools you've used in the past to look for this information. Some popular programs that you could mention include Ahrefs, Alexa, and SimilarWeb. You will want to show that you not only have familiarity with the tools but also know how to interpret and use the data you uncover.

"I have more experience with SEMrush than anything else. I've used similarweb on occasion as well. What is your preferred program?"

Are you able to design your own landing pages, Facebook ads, and PowerPoint presentations?

"I am fully capable of creating and designing most elements that are needed to run experiments. In my current role, I run frequent A/B tests that require me to modify and create landing pages. I use tools like Unbounce, Instapage, and LeadPages to do this. I'm also a good writer who can adjust or add language as needed, and writing ads, no matter the platform, isn't a problem at all for me. This saves a lot of time as I don't have to wait for a professional designer or writer to put something together when I'm trying to run tests. Instead, I can run multiple tests in that same time and move on quickly. I'm also proficient in using PowerPoint and other Microsoft programs. I am highly analytical yet at the same time creative."

Most interviewers want to hear that you have the ability to handle design needs by yourself as this will save their company time and money. A growth marketer who relies on a designer will hold up A/B tests and experiments. Assure the interviewer that you are capable in this area. If you aren't, talk about your eagerness to learn and improve.

"I feel competent in this regard. I've done each one many times throughout my career."

Growth Marketing Interview Questions

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1. Tell me about yourself.
2. What would you say are your strengths as a growth marketer?
3. How do you handle failure?
4. What are your greatest weaknesses as a growth marketer?
5. Where do you see yourself in five years?
6. How do you understand the behavior of your target customers?
7. Explain how you would build our email list.
8. How do you encourage a customer to buy a product or service for the first time?
9. What is the role of storytelling in growth marketing?
10. Tell me what you know about the pirate funnel.
11. How do you define growth marketing or, as it's sometimes called, growth hacking?
12. Do you ever come up with your own marketing or experiment ideas?
13. What are some common mistakes you see in growth marketing?
14. How do you determine how users interact with a website?
15. How do you retain existing customers and reduce churn?
16. How would you leverage an amazing customer testimonial?
17. Tell me what kind of growth framework you use.
18. What strategy do you prefer for reducing customer acquisition costs?
19. How do you use marketing automation to convert leads?
20. If we hired you, what's the first thing you would do to improve our SEO ranking?
21. What's your favorite growth hack?
22. What growth marketers and/or blogs do you follow?
23. Tell me about your familiarity with Looker Studio.
24. How do you optimize landing pages for conversion rates?
25. How do you measure the ROI of a growth marketing campaign?
26. What is the most surprising thing you have learned from an A/B landing page test?
27. Are you familiar with running A/B and multivariate tests to optimize webpages?
28. What kind of experience do you have using Excel, Google Sheets, and SQL?
29. How experienced are you in using Google Analytics?
30. Have you ever built a presence on social media before?
31. Tell me about your experience running Google Ads campaigns.
32. How do you generate and prioritize your ideas?
33. What are some low-cost marketing techniques you might use to reach potential customers?
34. What competitor analysis programs do you use?
35. Are you able to design your own landing pages, Facebook ads, and PowerPoint presentations?

Growth Marketing Interview Questions

1. Tell me about yourself.

2. What would you say are your strengths as a growth marketer?

3. How do you handle failure?

4. What are your greatest weaknesses as a growth marketer?

5. Where do you see yourself in five years?

6. How do you understand the behavior of your target customers?

7. Explain how you would build our email list.

8. How do you encourage a customer to buy a product or service for the first time?

9. What is the role of storytelling in growth marketing?

10. Tell me what you know about the pirate funnel.

11. How do you define growth marketing or, as it's sometimes called, growth hacking?

12. Do you ever come up with your own marketing or experiment ideas?

13. What are some common mistakes you see in growth marketing?

14. How do you determine how users interact with a website?

15. How do you retain existing customers and reduce churn?

16. How would you leverage an amazing customer testimonial?

17. Tell me what kind of growth framework you use.

18. What strategy do you prefer for reducing customer acquisition costs?

19. How do you use marketing automation to convert leads?

20. If we hired you, what's the first thing you would do to improve our SEO ranking?

21. What's your favorite growth hack?

22. What growth marketers and/or blogs do you follow?

23. Tell me about your familiarity with Looker Studio.

24. How do you optimize landing pages for conversion rates?

25. How do you measure the ROI of a growth marketing campaign?

26. What is the most surprising thing you have learned from an A/B landing page test?

27. Are you familiar with running A/B and multivariate tests to optimize webpages?

28. What kind of experience do you have using Excel, Google Sheets, and SQL?

29. How experienced are you in using Google Analytics?

30. Have you ever built a presence on social media before?

31. Tell me about your experience running Google Ads campaigns.

32. How do you generate and prioritize your ideas?

33. What are some low-cost marketing techniques you might use to reach potential customers?

34. What competitor analysis programs do you use?

35. Are you able to design your own landing pages, Facebook ads, and PowerPoint presentations?