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Web Marketing Specialist Interview
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15 Questions and Answers Written by Professional Interviewers

Question 1 of 15
What experience do you have creating and managing company blogs?
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Question 2 of 15
Describe an email marketing campaign you planned and executed that had a significant impact on sales and/or lead generation.
Question 3 of 15
Do you have experience with paid social media advertising? If so, which social media channel have you found to be the most effective for the companies you have worked at and why?
Question 4 of 15
How has Search Engine Marketing (SEM) and Search Engine Optimization (SEO) played a role in past Web marketing strategies you have planned?
Question 5 of 15
Do you have experience with Google Analytics? If so, what measures do you capture with this tool?
Question 6 of 15
Which online channels have you found to be the valuable in terms of ROI of web marketing dollars? If necessary, talk about how it may have been different for each of the industries you've worked in.
Question 7 of 15
An understanding of web page design is important knowledge for Web Specialists to have. What experience do you have with HTML and CSS? What web page design tools do you have experience using?
Question 8 of 15
What data sources do you use to make web marketing strategy decisions?
Question 9 of 15
What email marketing platforms do you have experience with? If you have experience with more than one, which do you find to provide the most value?
Question 10 of 15
Which marketing automation platforms do you have experience with? Which do you find provides the most value to the business?
Question 11 of 15
Describe your experience with content marketing.
Question 12 of 15
Do you have experience implementing mobile marketing strategies? If so, describe one of your projects in this area.
Question 13 of 15
Do you have experience developing Pay Per Click advertising campaigns? If so, describe one of your campaigns.
Question 14 of 15
What data sources have you used to aid you in creating web marketing strategy?
Question 15 of 15
Describe the types of reports you create to communicate web marketing campaign results to management. Do you create these reports yourself or rely on your Data Warehouse group?

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