What experience do you have creating and managing company blogs?
Blogs allow companies to connect and communicate with consumers in a more personal and casual sort of way, even allowing conversations to take place in the comment section. Company blogs can be leveraged to support the image of a brand without it really feeling like traditional marketing to the consumers. Your interviewers are interested in whether or not you understand and have experience with this, and they want to gauge your skill level with this sort of marketing strategy. Blogs require an emphasis on writing and editing skills as well as the ability to create content that tailors the voice to a key audience. When responding to this question, be sure to highlight your writing skills, attention to audience and voice, understanding of timing, and of course any prior experience you have with company blogs.
"I have several years of company blog experience as a writer, editor, contributor, and content manager. I first started supporting company blogs as a Marketing Intern at a local law firm, conducting research on trending topics, SEO, and community partnerships. I shared my research with the team of writers, and I was able to write my own blog posts for the firm by the end of my internship. After college, I started out as a Marketing and Communications Coordinator at a nonprofit where I worked within the parameters I was given to create and distribute content on all of our platforms, including socials and our blog. After a year and a half in that position, I was promoted to a managerial role where I set the content calendar, liaised with stakeholders, and oversaw the new coordinator in their work on the blog. I also served as the final editor prior to publication."