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Also known as Digital Marketing Specialists or Internet Marketing Specialists, Web Marketing Specialists are responsible for a business' online presence and web marketing efforts. This may include email communications with current and prospective customers. They are expected to manage all online channels with a clear and consistent message.
Web Marketing Specialists should have an understanding of Search Engine Optimization, web analytics and experience planning and executing online web and email marketing campaigns. Technical skills are key for Web Marketing Specialists. They should have, at minimum, a basic knowledge of HTML, an understanding of different platforms and experience with social media channels. Creativity is key as well for problem solving and developing copy and graphics for the different web channels.
When interviewing for a Web Marketing Specialist position, be prepared with examples of projects you have worked on that showcase your creativity and your web skills and knowledge. Be as specific as you can when talking about your web marketing projects using appropriate terminology that reflects your knowledge base. To further display your skills to hiring managers, be prepared with visuals and copy of some of the most successful campaigns you have worked on. The web marketing projects you talk about in your interview should reflect a variety of channels including email, paid advertising, and a variety of social media. Attempt to concentrate on those channels that would be most appropriate for the company and its customers. It will also be important to talk about how you have measured the success of past web marketing campaigns you have worked on. This is when you will be showcasing your web analytics skills. Talk about tools you have used to collect and analyze data and build strategy for your future projects.