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comScore Mock Interview

To help you prepare for a comScore job interview, here are 25 interview questions and answer examples.

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Question 1 of 25

Reporting and analytics are crucial for comScore to monitor and gauge results, and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?

"One of my client's goals was to increase the number of purchases completed through their website. They had no clear direction on how to do it. I added a sophisticated analytics tool to the back end of their website to see where traffic on their website was originating from, and to analyze the behavior of customers from the different sources. After compiling the data for a set time, I put it into a simple format to allow my client to see two metrics: Traffic Sources and Completed Sales. This report helped us to realize that most visitors that actually made purchases came from one social media site, so we decided to increase the budget for paid advertising there in order to reach more potential customers."

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25 comScore Interview Questions & Answers

Below is a list of our comScore, Inc. interview questions. Click on any interview question to view our answer advice and answer examples. You may view 5 answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.

  • 1. Reporting and analytics are crucial for comScore to monitor and gauge results, and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?

  • 2. Would you consider yourself a creative person?

  • 3. What is the riskiest decision you have ever made in your career?

  • 4. What ideas have you created in the last year that benefited your current or former employer?

  • 5. comScore offers powerful tools to enhance audience targeting in addition to their core service. How do you convince a customer that they should elect to add them to their package?

  • 6. What advice would you give to a colleague who was stressed out?

  • 7. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?

  • 8. What are your salary expectations?

  • 9. A client you're pitching tells you that they know performance tracking is important, but it's their least favorite thing to do. How does knowing this help you to provide value to them?

  • 10. What would you consider your technical specialty?

  • 11. The customer avatar is key to building the right audiences for comScore's clients. How do you collect data needed in order to create an ideal customer profile, then determine the strategy for targeting prospective customers that are a match?

  • 12. Outside of work, what type of creative activities do you like to pursue?

  • 13. Our company values employees with an entrepreneurial spirit. Do you believe your approach to sales and career goals are a match for this kind of culture, and if so, why?

  • 14. Culture fit is important to us at comScore. How would you describe your personality?

  • 15. What do you think you will like about this role with comScore?

  • 16. Who would you say inspires you?

  • 17. comScore offers a few different online marketing tools to its clients and we are continually evaluating opportunities to expand our offerings. What types of online marketing tools have you had experience with from the developer side?

  • 18. Can you describe a time a client required a customized marketing solution, your role in the process of creating and deploying it, and any collaborative efforts involved?

  • 19. comScore believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?

  • 20. How do you prevent burnout and remain highly motivated?

  • 21. AI plays an important role in online marketing. comScore would like to ensure its tools continue to include artificial intelligence capabilities. Talk about your experience with or knowledge of artificial intelligence.

  • 22. How do you react when you are dissatisfied with the quality of your work, or the outcome of your work?

  • 23. Name for me one skill mentioned in our job posting, that you do not possess. How will you gain that skill?

  • 24. At comScore we take privacy and confidentiality very seriously. Are you willing to sign a non-disclosure agreement, if hired?

  • 25. We seek to hire highly ambitious people. Where would you like your career with comScore take you?