Reporting and analytics are crucial for comScore to monitor and gauge results, and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?

"One of my client's goals was to increase the number of purchases completed through their website. They had no clear direction on how to do it. I added a sophisticated analytics tool to the back end of their website to see where traffic on their website was originating from, and to analyze the behavior of customers from the different sources. After compiling the data for a set time, I put it into a simple format to allow my client to see two metrics: Traffic Sources and Completed Sales. This report helped us to realize that most visitors that actually made purchases came from one social media site, so we decided to increase the budget for paid advertising there in order to reach more potential customers."

Here, the interviewer wants to make sure that you understand the importance of measuring and delivering results to clients who need a return on their investment, and that at some point, you've been responsible for monitoring and reporting on activities and outcomes. They also want to see if you are an analytical thinker, how you react to data, and what kind of data you're most familiar with.You can answer by providing an example of a report you've created to track and show marketing activities, and key results. You may choose to tell them about reporting on a campaign that was successful or not and explain adjustments you made for increased success.Do not talk about reports that you've administered without having responsibility for at least two out of the three following elements: gathering, reacting to or putting the data into presentation form.

"I'm usually working with a number of clients who are on similar programs at the same time. The repetition in these programs allows me to suggest the most useful KPIs that they'll want to see on a weekly basis. For these clients, I find it efficient to pull high-level reports from our system that include website and blog traffic, click-thru rates, and other data to compare week-over-week results. We have quick calls with them to review every Friday and dig further into the data, what's caused fluctuations of any activity and if needed, adjust our course of action."

Would you consider yourself a creative person?

"I am someone who alternates back and forth with the right/left brain, but I will always consider myself a very creative person. I admire the creativity and unconventional thinking in IT, business, and digital social movements."

Facebook puts great emphasis on creativity, no matter the role to which you are applying. Talk to the interviewer about any interest that you have in creative activities and how you have implemented your creative desires in the workplace. Even if you do not consider yourself to be a 'creative person,' there is a significant change that you have made creative minded decisions in your career.

"Yes. I used to do this in my former position. I was responsible for maintaining supplies on the general surgery ward for five years. It was great at working behind the scenes with the result being efficiency for others."

What is the riskiest decision you have ever made in your career?

"The riskiest career choice I have made was asking for a reduction in hours, from full time to part time employment, to pursue my degree in Digital Marketing. My boss could have let me go, but he didn't. Rather, he openly supported my pursuit of higher education."

Most companies want to hire go-getters and bold individuals. With being bold can often come calculated risk. The interviewer wants to know how you handle making risky decisions. As a successful professional, you know to calculate risk in your industry, and career. Tell the interviewer about a work-related risk you have taken and what the outcome was.

What ideas have you created in the last year that benefited your current or former employer?

"I'm a creator by nature and constantly thinking up new ways to benefit the organization and improve processes. Most recently, I saw a gap in the new hire training and created a practice to teach new team members the information they need to be equipped and successful on the job. We continue to build upon it with training materials and incorporation of top talent into the program as mentors."

Innovation, change, involvement, and team collaboration are all characteristics important to comScore as they make their hiring decisions. The interviewer would like to know if your creative side has benefitted your employer in any way. Talk to the interviewer about a recent time when you have helped your employer through your creative thinking. This type of involvement also shows that you are highly engaged when it comes to your work.

"It's funny; they say people in medicine are 'lifelong learners'. But on top of that, we're in this digital revolution, and everyone has to learn new software all the time. I'm finally getting old enough to realize that its difficult to be constantly adapting. I think my 75-year-old aunt telling me how to use my iPhone helped me appreciate that it's all about humility. Not WHO is teaching you, but if you are willing to learn. In the medical context, I just took an updated CPR course, and it went from the 2:15 compressions to continuous compressions and I had to adapt to avoid my past way of thinking."

comScore offers powerful tools to enhance audience targeting in addition to their core service. How do you convince a customer that they should elect to add them to their package?

"I would convince my customer that they should use our audience targeting service by explaining that when planning for ad campaigns, their message reaching the right audience will make the difference between good and excellent results. I would ask my customer what their current method for audience targeting is. Their answer will help me understand if they already have an audience planning process, ideal customer profiles, audience segments, user interest insights, and how they pivot on their data. I'll listen for areas where they can improve. Afterward, I'll explain that there are even more ways to enhance their strategy. With data, they'll see how our tools can make their performance exceed expectations."

The purpose of this question is to find out what your technique is for selling additional services, or upselling. You should able to sell additional services without making your core product sound incomplete, and at the same time make the customer understand that they'll miss an opportunity to maximize results without them. Your answer should incorporate sales strategy and demonstrate your knowledge of audience targeting tools.

"Knowing how to convince a customer to add a service is about understanding their needs. When it comes to audience targeting, most companies have a good idea of who their audiences are. While speaking with them, I need to listen for areas where they want to optimize. The best way to upsell a customer is to show them areas of opportunity they're missing out on. For example, do they currently have an audience plan, and way to compare it to campaign results? Do they have audiences segmented out and can they monitor how each segment interacts with their ads? Does their current plan allow them to reach the right members of their audience at appropriate times? If the answer to any of these is no, it's my job to show them how our tools will deliver in those areas while providing numbers to justify the additional cost."

What advice would you give to a colleague who was stressed out?

"If I had a colleague who was stressed out I would recommend that they look at the factors that regularly stress them out, and create some boundaries surrounding those stressors. Perhaps a colleague keeps interrupting them, resulting in missed deadlines. These distractions need boundaries so I would start there."

Being able to handle stress is one skill but being able to talk your colleagues off the ledge, during their peak times of stress, is an entirely different skill. Discuss with the interviewer what you would say or do to help a coworker cope with stress.

"One of the attractive points of working for comScore is that you care about the growth of your employees. I'm motivated to learn and am looking for a long-term fit. In 3-5 years I'd like to be grounded in the clinic, learn about this site, your patient base and earn certifications that would help the unit advance. Personally, I'd like to get involved in some of the local volunteer organizations. I speak Spanish, and I have an interest in urban outreach so it would be nice to do something formal in that context...health-education or fundraising."

What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?

"I've worked on CRMs like Salesforce and SAP, and other proprietary programs. I'm also very familiar with Wordpress, and content automation services like Buffer and Social Pilot. I take time out to review product release emails I receive to stay aware of new features in the programs I use regularly. I read new tool reviews on blog posts that I come across while researching new solutions for my clients. I also watch at least one video per week on my free time about marketing strategy; this is another way to hear about new tools and tricks this."

Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand. Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer.

"Currently, I'm working in a number of customer relationship databases, design tools for content creation, content management system, marketing automation and analytics tools. I follow industry leader newsletters, listen to podcasts, and occasionally visit tradeshows to stay on top of upcoming technologies in my field."

What are your salary expectations?

"Currently, I earn a base salary of $66,000 per year plus health benefits. I would like to stay in the same range or slightly higher."

The best way to discuss your salary expectations is to use your current earnings as an example. Be open, and honest. Transparency is the best choice when salary based questions arise.

"I am looking for a base salary of $68-72,000 in my next position."

A client you're pitching tells you that they know performance tracking is important, but it's their least favorite thing to do. How does knowing this help you to provide value to them?

"When a customer tells me directly or indirectly that I have a solution to their woes, I provide value to them by probing to get as many details as possible. In this case, I'd want to know why performance tracking is their least favorite thing to do. Is their reporting process too manual? If so, our automation tools will resolve that. Or, has the customer told me that the metrics data is hard to decipher, which makes it difficult to share with other team members in a way they can understand? In that case, I can walk them through our dashboard which is easy on the eyes and simple enough for anyone to understand. Whatever their issue is, I will listen and get to know more so I can talk to the relevant aspects of our service."

Listening and being able to solve problems are important when it comes to providing value during the selling process. The interviewer wants to know if you're the kind of sales representative that simply follows a presentation script or if you'll actually listen to your customer to know what product or service features you should educate them on most.Don't answer this question with the main focus being performance tracking; instead, answer with providing value being your main focus.

"When I know that my product will deliver relief to a customer, I provide value to them by explaining how it will address their specific pain points. I need to have built rapport with them and made my presentation conversational rather than talking at them while I rush through slides in order for this to work. If they have told me they don't like performance tracking because it takes too much time, I'll explain how our product will help them to do it faster. If they're frustrated because their system outputs their data in a way that's not useful, I'll show them our tool which will allow them to easily pivot data and consider it from different angles. Lastly, if the customer tells me they dislike performance tracking so much that they end up letting it fall through the cracks, I'll show them how our tools can automate the process, and how using them to stay consistent will be beneficial to their bottom line."

What would you consider your technical specialty?

"Computing and Network Communications has always been a solid area for me. I have a big interest in how network communication improves our daily lives and our overall business efficiency. I see that you are looking for team members who are experts in network communications which is what caught my eye when I first saw your job posting."

Do you have any particular areas of interest or ability? Talk to the interviewer about your strengths and be sure to highlight any specific skills that you excel in. It's a great idea, if you can, to highlight particular skills that may be listed on the company's job posting/job description. If there is a related area of interest where you'd like to expand your skills, you can mention those as well.

"I have been focusing my career on becoming a cloud integration specialist although I do have cross-platform app development expertise as well."

The customer avatar is key to building the right audiences for comScore's clients. How do you collect data needed in order to create an ideal customer profile, then determine the strategy for targeting prospective customers that are a match?

"When creating an ideal customer profile, I review analytics from my client's website, app, and CRM to see what kinds of people have purchased or shown interest in purchasing from them. I hone in on customers that have the best buying habits or potential, finding out more about where they're live and work, income range, and other demographics. I take note of any trends or similarities among this group of customers. I may conduct surveys or interviews within my targeted demographic to further understand their motivations. This all helps me to craft a customer avatar, which becomes my center of a strategy for deciding on platforms, messaging, and promotions."

The interviewer would like to uncover your experience with identifying, advertising to, and creating a following of potential customers.You need to explain how you determine what kind of people would be interested in your clients' product or services, and why. Your answer should explain how you research information including demographics, location, educational or professional backgrounds, their challenges, and their goals. When it comes to targeting, you'll need to explain how you know where your customer avatar shops, the platforms they use most frequently, and how they make purchases. Do not refer to customer profiles or targeting strategies you've implemented using data that came from third-party research. The interviewer wants to know how you conduct research and planning on your own.

"In the past, I've had to create a customer avatar for a client that had no previous sales but was competing against existing businesses. To do this, I purchased market data to find out who my client's competitors and their customers where. I found out what those customers' challenges and goals were. I looked into data on spending habits, and conducted polls, often incentivizing participants so I could discover shortcomings in competitors' offerings. Using this information, seasonal, and demographic data, I came up with a target customer profile and put together a timely campaign to reach them with language that would appeal to their desire for a solution that would ultimately fulfill their needs."

Outside of work, what type of creative activities do you like to pursue?

"I have a lot of energy, so I like to bring out my creative side on the weekends by attending local art events, going to the theater, or trying a new paint and sip class. I look forward to bringing this creative energy to comScore."

comScore seeks creative people for their teams, no matter the department or role to which you are applying. The interviewer would like to know how you express your creativity, outside of the workplace. A genuinely creative minded person will have outside activities aside from what's happening in the workplace. Tell the interviewer about the variety of ways in which you express your creativity.

Our company values employees with an entrepreneurial spirit. Do you believe your approach to sales and career goals are a match for this kind of culture, and if so, why?

"I think that my approach and long-term goals are definitely a match for your company. I've held a position with a company where the environment was highly entrepreneurial. I started with a very small book of business that I was expected to grow with very little training or direction. It was up to me to ensure I understood the company's objectives and target customers to effectively prospect. I also had to stay highly organized and consistent in the absence of a real process or system. I provided feedback and worked with the management to establish flexible processes and goals that helped me and our small team stay focused yet agile. After two years, I had grown my business from 35 to 300 active customers that were placing orders on a regular basis. I'm looking for the same kind of rewarding experience again, and even better, I eventually see myself leading newer sales professionals to the same success."

The interviewer will ask these questions wanting to know if you have experience working in an environment similar to their own. They would like to hear some details related to your working style, short and long term goals, and how you've been able to grow a business, with examples of why you would be a fit in their organization. Your answer should match elements of their overall culture. You can also incorporate numbers related to your achievements to substantiate your claims.Do not answer this question without doing research on the company and the people that work there. This is a crucial part of successfully answering culture-fit questions in an interview. If you're not entirely sure what their culture is, you can let them know you've done some research but would like some more information, then ask them to describe it to you briefly before you provide an answer.

"My goals are very well aligned with your culture and the direction of your company. When I hear you say that you value employees with an entrepreneurial mindset, to me, that means that you are very growth-focused. As a salesperson whose job is to bring revenue to a company, I've experienced both the hunting and farming aspects of sales, but the hunting activities are where growth really comes from. I enjoy being a hunter more than anything. I have taken a number of positions where there were little to no existing sales and called on prospects over and over again until they finally recognized my company's name and felt comfortable enough to buy. My goal after that was to continue to stay in front of those customers and build long-term partnerships, but I never lost focus of going after new opportunities. In my current position, I've increased sales by 10% or more year-over-year. This year I'm on pace to grow my accounts by even more."

Culture fit is important to us at comScore. How would you describe your personality?

"I would describe my personality as approachable, light-hearted, and positive. I believe that, if asked, my colleagues and supervisor would say the same about me."

Personality and character are two very different things. The interviewer is looking for more information on your traits vs. your integrity. This answer could include buzzwords such as introverted, energetic, and confident.

"Try to include a variety of words that the interviewer does not hear all the time. Be unique! Here are some ideas: - Adaptable - Considerate - Diligent - Intuitive - Persistent - Resourceful - Sincere - Witty"

What do you think you will like about this role with comScore?

"I look forward to helping companies by analyzing data that will help them make solid decisions surrounding their digital future."

The interviewer wants to hear what you are looking forward to learning and experiencing in this new position. Talk about what excites you! Share how this position will challenge you and help you grow. New opportunities are a chance for you to demonstrate your skills.

"I am looking forward to getting more experience in UI, and feel that comScore is the best place for me. You have a great reputation for creating beautiful and easy to use products."

Who would you say inspires you?

"I find inspiration in a variety of people and things. I would have to say that the person who has most greatly inspired me has been my grandmother. She always had a smile on her face no matter how hard she worked and she loved everyone. She was well respected and always gave more than she received. I try to live like her as much as I can."

Your life's inspiration can come from a book, a mentor, your family, a celebrity, author - literally anyone! Talk to the interviewer about who has inspired your life and why.

"I am continually inspired by the books that I read! Whether it is the author, or the characters themselves, I love to get lost in a good novel for inspiration."

comScore offers a few different online marketing tools to its clients and we are continually evaluating opportunities to expand our offerings. What types of online marketing tools have you had experience with from the developer side?

"As a developer, I have had experience working with tools that allow marketers to send emails to customers and prospects with high delivery rates while tracking the essential data to measure the effectiveness of email marketing campaigns. In addition, I have helped to develop and troubleshoot graphic design tools that allow marketers to create display ads in a quick and cost efficient way."

comScore's mission is to provide its customers with tools that increase the efficiency and value of their online marketing efforts. Hiring managers would like to consider candidates who have a holistic view of online marketing tools and not necessarily focused on a small subset of it.If you have developer experience with online marketing tools, explain in some detail the tool's purpose and function. If you do not have developer experience with online marketing tools, mention any other developer work experiences that you can relate to a particular online marketing tool.

"Although my experience as a developer does not include online marketing tools, many of the projects I have worked on required skills that could be easily applied to online marketing tools. For example, I have worked on developing analytics tools which are valuable to marketers looking to evaluate their online marketing efforts. Also, my database and data warehouse experience will be helpful in further developing these tools to ensure connectivity with warehouses or databases."

Can you describe a time a client required a customized marketing solution, your role in the process of creating and deploying it, and any collaborative efforts involved?

"Yes, I was an Account Manager to a client that wanted to measure and compare key metrics from different sources. We reviewed the features on all of the tools we had at the time, but none allowed us to see all the data in one place. I explained the problem to our analysts on staff who found a way to pull raw files that contained the data from our system. They automated a process where it would regularly transfer and sort into Excel. They also created an easy interface where I, or any basic Excel user could access and manipulate the data. After they created the tool, I tested it with them for two weeks to make sure it was working correctly. I then shared it with our client and we were able to use it throughout their campaign."

The interviewer asks this question to understand your level of experience with selecting or creating the right marketing technology for a client's needs. From your answer, they'll try to determine if you already have skills that will allow you to immediately be an asset to them in this area of their process.To answer this question, you should first confirm that you have experienced working with a client that required a custom solution in the past. In summarized detail, you should explain what your role in the client's project was, their technology need, and how you determined that it would require a custom solution. You should concisely explain who else was involved to build the solution - analysts, developers, or 3 party vendors, e.g. Finally, explain how you were able to test the solution and successfully roll it out for use with the client.Do not talk about projects where you had minimal involvement or focus on team efforts saying 'we' when referring to action taken. Say 'I' and talk about your direct involvement in a project. The interviewer wants to hear about your contribution and expertise.

"Yes, my current employer has clients that need to track audience engagement on their website and social pages. As a Marketing Coordinator, I am tasked with admin duties like maintaining the systems they've selected to track results. When clients want to add or subtract features to suit their needs, I read through program FAQs or contact the software program helpdesks to walk me through the configuration of the features. I'm continually responsible for reporting and ensuring the reports allow us to see results in the way the clients prefer based on their feedback."

comScore believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?

"Typical KPIs that should be measured to show whether a campaign has been successful or not are the value of spend, lead counts and source quality, the value of sales before, after and during the campaign, profit, and return on investment."

The interviewer wants to know about your knowledge of common key performance indicators across the marketing industry and how they should be understood regarding a successful or unsuccessful marketing campaign.You should answer by listing the key performance metrics that are usually tracked during marketing campaigns.Do not provide specific metric numbers from your current or last position. Be general by naming the metric rather than providing numbers which may be confidential, or more information than what the interviewer needs.

"KPIs can vary based on campaigns. If your main focus is to grow an audience, for example, it's important to look at growth in numbers of followers, engagements on social media and blog posts, referrals, and new email list subscribers."

How do you prevent burnout and remain highly motivated?

"I was taught early on in my career that planning a project clearly, from start to finish, is a great way to prevent burnout and keep motivation high. When effort expectations are set forth right away, this minimizes my stress and keeps me moving at a manageable pace."

Working in the tech industry means a lot of hours, and rarely turning your brain off due to a fast-pace and high expectations. Talk to the interviewer about your ability to remain motivated, even if you are asked to work a lot. Discuss how you make sure that you are not burning out on the job.

"This is a great question. I think the right answer is, 'of course, but not for long'! We've all had those tough cases. A child dies, a patient yells at you, or you have to give someone a cancer diagnosis. Its professional to take a few minutes after an encounter like that and let those emotions come and go. I cope with these emotions by telling myself that it's not my story, its the patient's story. I think it's okay to be moved by someone else's experience, but I don't need to make it mine."

AI plays an important role in online marketing. comScore would like to ensure its tools continue to include artificial intelligence capabilities. Talk about your experience with or knowledge of artificial intelligence.

"I believe artificial intelligence helps companies make informed decisions more quickly. It also allows companies to mimic human interaction online, thereby making it more likely to create a personal connection with customers in a cost efficient manner. I have experience implementing artificial intelligence into chatbots for a large e-commerce company. Our team used large data sets to develop algorithms used by chatbots to address customer service issues online. The development was an ongoing process of adjusting algorithms to ensure customer communications effectively and efficiently addressed the issues."

Artificial intelligence allows systems to learn from past experiences to complete human tasks such as decision making. In the realm of Online Marketing, examples where artificial intelligence may be used is in building marketing campaign strategies and with chatbots. comScore would like to gauge your knowledge of and experience with artificial intelligence. Relate any experiences you may have with it to how it may be used in the Online Marketing industry. If you do not have direct experience with artificial intelligence, then make sure you understand well the definition of it and how it can be used by online marketers.

"I do not have experience working directly with artificial intelligence, but I am confident my knowledge and interest in the subject will add value to the product development work at comScore. From an Online Marketing perspective, artificial intelligence helps marketers to create personalized online messages with little or no human intervention. This will allow companies to quickly send messages to targeted populations with the most effective messaging at the right time and through the right channel. In addition, with the advent of voice assistants such as Alexa, voice search will be an important aspect of online marketing and artificial intelligence plays a role in this as well. As algorithms improve over time, voice search will become more reliable and used more frequently."

How do you react when you are dissatisfied with the quality of your work, or the outcome of your work?

"The last time I was dissatisfied with my work I asked my boss if there was time for me to re-do the components with which I was not happy. The deadline was tight, but I did not believe that should affect the quality of what I delivered. She agreed, and gave me the time to revisit the aspects that I felt were not up to my usual standard."

The interviewer would like to know how you respond to failure in the workplace. There will always be a time when you are not happy with your work environment, but your reaction is what will determine whether or not you recover from the disappointment. Show that you have the maturity to be able to respond to dissatisfaction productively.

Name for me one skill mentioned in our job posting, that you do not possess. How will you gain that skill?

"I have an intermediate level of experience with Linux, but would love to say that I am an expert. When I saw this requirement on your job posting, I knew that I met that basic requirement, but I want to do better than basic. For that reason, I have enrolled in an online course called 'Linux Advance.' I am excited to strengthen my skills in this area."

The interviewer is asking for you to highlight your weaknesses. There are many ways to ask 'what is your greatest weakness'; however, the interviewers at comScore will always have a more thought-provoking way of asking this question. Before your interview, comb through the job posting and pick out a skill where you have room for improvement. Then, discuss what you could do to strengthen that particular skill.

"I was working in a clinic where the primary population was low income. We had a lot of concerns with patients not showing up for appointments when expected. The staff wanted to start double-booking patient time slots. Instead, I got permission to spend a day in a highly-rated clinic serving the same population. Instead of scheduling, they had these 'drop-in mornings' with a common waiting room. I took these methods and incorporated them into our setting. We did that twice a week, and it completely solved our scheduling problem."

At comScore we take privacy and confidentiality very seriously. Are you willing to sign a non-disclosure agreement, if hired?

"I have signed non-disclosure agreements in the past; although I am not currently under one. I see the importance of agreements such as this and am most willing to comply."

Signing a non-disclosure agreement is quite common in the software and technology industry. If hired, you will likely become privy to trade secrets, pending patents, and other innovative projects that must remain confidential. Talk to the interviewer about your willingness to sign an agreement. If you are currently under non-disclosure or non-compete agreement with your present employer, now is the time to discuss that.

"I am happy to review any privacy and confidentiality agreements that you have."

We seek to hire highly ambitious people. Where would you like your career with comScore take you?

"One of the reasons I was so excited to interview with comScore is because of the endless growth opportunities you appear to offer your high performing employees. My biggest ambition is to be awarded a management role in the next 3-5 years."

Have you researched comScore enough to know how their internal hierarchy works? Do they have a variety of departments and management levels, offering you choices when it comes to carving out your career path? Talk to the interviewer about your career ambitions specifically related to this role and their organization.

"What interests me most about your company is that there are so many options when it comes to career growth. Ideally, I would like to earn my way into a team lead role, then a division manager position in the digital management department. Eventually, a CDO (Chief Data Officer) level role would be ideal. Of course, I understand that this will take many years of dedication and hard work."

comScore Interview Questions

Go Back

1. Reporting and analytics are crucial for comScore to monitor and gauge results, and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?
2. Would you consider yourself a creative person?
3. What is the riskiest decision you have ever made in your career?
4. What ideas have you created in the last year that benefited your current or former employer?
5. comScore offers powerful tools to enhance audience targeting in addition to their core service. How do you convince a customer that they should elect to add them to their package?
6. What advice would you give to a colleague who was stressed out?
7. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?
8. What are your salary expectations?
9. A client you're pitching tells you that they know performance tracking is important, but it's their least favorite thing to do. How does knowing this help you to provide value to them?
10. What would you consider your technical specialty?
11. The customer avatar is key to building the right audiences for comScore's clients. How do you collect data needed in order to create an ideal customer profile, then determine the strategy for targeting prospective customers that are a match?
12. Outside of work, what type of creative activities do you like to pursue?
13. Our company values employees with an entrepreneurial spirit. Do you believe your approach to sales and career goals are a match for this kind of culture, and if so, why?
14. Culture fit is important to us at comScore. How would you describe your personality?
15. What do you think you will like about this role with comScore?
16. Who would you say inspires you?
17. comScore offers a few different online marketing tools to its clients and we are continually evaluating opportunities to expand our offerings. What types of online marketing tools have you had experience with from the developer side?
18. Can you describe a time a client required a customized marketing solution, your role in the process of creating and deploying it, and any collaborative efforts involved?
19. comScore believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?
20. How do you prevent burnout and remain highly motivated?
21. AI plays an important role in online marketing. comScore would like to ensure its tools continue to include artificial intelligence capabilities. Talk about your experience with or knowledge of artificial intelligence.
22. How do you react when you are dissatisfied with the quality of your work, or the outcome of your work?
23. Name for me one skill mentioned in our job posting, that you do not possess. How will you gain that skill?
24. At comScore we take privacy and confidentiality very seriously. Are you willing to sign a non-disclosure agreement, if hired?
25. We seek to hire highly ambitious people. Where would you like your career with comScore take you?

comScore Interview Questions

1. Reporting and analytics are crucial for comScore to monitor and gauge results, and demonstrate ROI to clients. What is an example of a report you've created for a client and how the data from it helped you to plan the next steps of their campaign?

2. Would you consider yourself a creative person?

3. What is the riskiest decision you have ever made in your career?

4. What ideas have you created in the last year that benefited your current or former employer?

5. comScore offers powerful tools to enhance audience targeting in addition to their core service. How do you convince a customer that they should elect to add them to their package?

6. What advice would you give to a colleague who was stressed out?

7. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?

8. What are your salary expectations?

9. A client you're pitching tells you that they know performance tracking is important, but it's their least favorite thing to do. How does knowing this help you to provide value to them?

10. What would you consider your technical specialty?

11. The customer avatar is key to building the right audiences for comScore's clients. How do you collect data needed in order to create an ideal customer profile, then determine the strategy for targeting prospective customers that are a match?

12. Outside of work, what type of creative activities do you like to pursue?

13. Our company values employees with an entrepreneurial spirit. Do you believe your approach to sales and career goals are a match for this kind of culture, and if so, why?

14. Culture fit is important to us at comScore. How would you describe your personality?

15. What do you think you will like about this role with comScore?

16. Who would you say inspires you?

17. comScore offers a few different online marketing tools to its clients and we are continually evaluating opportunities to expand our offerings. What types of online marketing tools have you had experience with from the developer side?

18. Can you describe a time a client required a customized marketing solution, your role in the process of creating and deploying it, and any collaborative efforts involved?

19. comScore believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?

20. How do you prevent burnout and remain highly motivated?

21. AI plays an important role in online marketing. comScore would like to ensure its tools continue to include artificial intelligence capabilities. Talk about your experience with or knowledge of artificial intelligence.

22. How do you react when you are dissatisfied with the quality of your work, or the outcome of your work?

23. Name for me one skill mentioned in our job posting, that you do not possess. How will you gain that skill?

24. At comScore we take privacy and confidentiality very seriously. Are you willing to sign a non-disclosure agreement, if hired?

25. We seek to hire highly ambitious people. Where would you like your career with comScore take you?